Une méthode d'estimation de la validité interculturelle des instruments de mesure : Le cas de la mesure des valeurs des consommateurs par la liste des valeurs LOV
Restricted accessResearch articleFirst published online December, 1993
Une méthode d'estimation de la validité interculturelle des instruments de mesure : Le cas de la mesure des valeurs des consommateurs par la liste des valeurs LOV
Cet article propose une méthode d'estimation de la validité interculturelle des instruments de mesure. Celle-ci découle directement d'une vision cognitive des différences culturelles, dont la mise en œuvre s'effectue au moyen de tests séquentiels basés sur des modèles d'analyse factorielle confirmatoire multi-échantillons (LISREL). L'application de la démarche propose à la liste des valeurs (LOV) de Kahle indique que l'instrument proposé fait preuve d'un faible degré de comparabilité culturelle.
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