Relations inter-organisationnelles dans les canaux de distribution: les dimensions logistiques

Abstract

Dans la lignée de travaux menés en recherche opérationnelle, le management logistique se réduit trop souvent encore à l'étude approfondie d'un ensemble de techniques (transport, gestion des stocks, manutention des produits…). L'objectif de l'article est de montrer qu'une autre approche, privilégiant la dynamique des canaux de distribution, est envisageable. En effet, les relations inter-organisationnelles qui lient industriels et distributeurs revêtent des dimensions logistiques dont il est possible d'aborder les enjeux stratégiques à partir d'un certain nombre de modèles économiques et comportementaux.

Keywords

Canal de distribution conflit coopération externalisation logistique modèles économiques et comportementaux théorie des organisations

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