Analyse de l'efficience des produits à l'aide des méthodes d'enveloppe (Data Envelopment Analysis) Une application au marché des lave-vaisselle

Abstract

Du fait de son caractère multidimensionnel, la qualité des produits est difficile à évaluer. Les associations de consommateurs tentent de guider le choix des particuliers en leur proposant un indicateur global de qualité. Cet indicateur, reposant sur un système de pondérations choisi a priori, peut paraître arbitraire. La méthode DEA, en autorisant la flexibilité des pondérations semble plus objective.

Keywords

Prix qualité DEA efficience consumérisme décision multicritère

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