Abstract
Purpose:
To estimate program effectiveness regarding physical activity (PA), diet, and social connectedness as part of a feasibility study.
Design:
Pre-post quasi-experimental.
Setting:
HAT TRICK was delivered in collaboration with a Canadian semi-professional ice hockey team and offered at the arena where they trained and played games.
Participants:
Participants (N = 62) at baseline were overweight (BMI >25kg/m2) and inactive (<150 minutes of MVPA/week) men age 35+ years.
Intervention:
Gender-sensitized 12-week intervention for men targeting PA, healthy eating and social connectedness.
Method:
Baseline, post-intervention (12 weeks) and 9-month follow-up self-report and accelerometer data were collected. Multi-level modeling assessed growth trajectories of outcome measures across time.
Results:
Accelerometer measured weekly/min. of moderate PA showed significant linear trends (95%CI: 42.9 – 175.3) from baseline (147.0 ± 104.6), 12-week (237.7 ± 135.5) and 9-month follow-up (204.89 ± 137.7) qualified with a quadratic trend. Self-reported weekly/min of moderate and vigorous PA showed significant linear trends (95%CI: 94.1, 264.1; 95%CI: 35.1, 109.6) from baseline (52.6 ± 83.8, 22.42 ± 44.9), 12 week (160.1 ± 157.4, 66.6 ± 74.4) and 9-month follow-up (118.6 ± 104.6, 52.2 ± 59.2) qualified with quadratic trends. DINE measured fat score rating showed linear trends over time (95%CI -14.24, -6.8), qualified with a quadratic trend. DINE fibre score and social connectedness showed no trends.
Conclusion:
Findings yield valuable information about the implementation of gender-sensitized lifestyle interventions for men and demonstrate the importance of male-specific strategies for reaching and engaging overweight, physically inactive men.
Purpose
Regular physical activity, consuming a healthy diet, and engaging in practices to promote psychological well-being can reduce the likelihood of developing chronic diseases including cardiovascular disease, type 2 diabetes, cancer and depression. 1 Despite the physical and mental benefits associated with these healthy lifestyle behaviors, up to 83% of Canadian men do not meet the recommended physical activity guidelines, 2 and over 62% of Canadian men engage in unhealthy dietary behaviors, including high fat intake and inadequate fruit and vegetable consumption. 3 Moreover, there is mounting evidence that engaging in poor lifestyle behaviors, weight gain, and mental illness are closely linked as a result of shared pathophysiological pathways and processes. 4
A fundamental reason why many men avoid taking preventive actions for their health, is that health promotion initiatives rarely address the influence of masculinities. 5 Specifically, some men say they are reticent to access or attend preventive health services and programs because they perceive this as threatening to masculine ideals of strength, self-reliance and independence. 5,6 Moreover, men’s estrangement from health promotion initiatives (i.e., programs to enhance physical activity, healthy eating and activities promoting psychological well-being) can reflect the lack of appeal that these initiatives hold for them and/or their irrelevance to their masculine identities. 6 As a consequence, poor engagement and program uptake are common. 7 Thus, when designing and implementing health promoting initiatives for men, it is crucial to take into account prevailing constructions of masculinities. 8
Integrated gender-sensitized approaches that combine physical activity and healthy eating and promote aspects of psychological well-being may be effective for engaging men in health promoting lifestyle behaviors. For example, activities that enhance a sense of belonging, foster teamwork, camaraderie and social connectedness using male-specific engagement strategies (e.g., group based format with male facilitators and role models, meeting in a “male-friendly” setting such as a sports arena, using humor and “banter” during group sessions) have consistently been reported as crucial elements to program uptake, engagement and sustainability. 9 -11 Further, researchers have highlighted the value of social contact and group-based activities in locations where men often congregate and feel comfortable for improving the social-emotional and physical health of men. 9
The HAT TRICK program 12 is a gender-sensitized, group-based intervention focused on supporting physical activity, healthy eating and social connectedness among overweight and inactive men, and delivered in collaboration with a major junior (i.e., level preceding professional) Canadian ice hockey team. It was specifically created to address the masculine constructs associated with engaging and retaining men in health promoting initiatives and this is reflected in the design, content, setting, and delivery of the program. For example, the content utilized hockey-related themes to frame health-related topics and emphasized strategies that appeal to prevailing masculinities, such as mastery and group/team dynamics 9,13 ; the program was delivered at the hockey arena where our partner team trained and played home games (i.e., “male-friendly” environment) 8,9,11 ; and all messaging was delivered using frank and familiar communication styles, utilizing humor and “banter” where possible, as these have been reported as important components to engaging men in health promotion programs. 13,14
The overarching aim of the HAT TRICK evaluation was to determine intervention feasibility and acceptability, and secondly, to estimate effectiveness in terms of physical activity, diet, and psychological well-being, including social connectedness. Further details concerning the feasibility and acceptability of the gender-sensitized components of HAT TRICK are reported elsewhere. 10 This article reports on the secondary aim and provides an exploratory analysis of the effectiveness of HAT TRICK on physical activity, diet, and social connectedness.
Methods
Study Design
HAT TRICK’s intervention design and methodological protocol have been detailed elsewhere. 12 In brief, this exploratory study utilized a pre-post, quasi-experimental design. Baseline, post-intervention (12 weeks) and 9 month follow-up measures were completed between December 2016 and January 2018. All participants provided informed consent prior to baseline assessments. Ethical approval was obtained from the University of British Columbia Huma Research Ethics Committee (#H1600736) and this trial is registered with clinicaltrials.gov (NCT03059199) and the International Clinical Trials Registry Platform (ISRCTN43361357).
Sample
A variety of recruitment methods were employed, including: local news media (e.g., print and digital newspapers, radio broadcasts); social media (e.g., Facebook, Twitter); poster advertisements at community centers, ice hockey arenas, pubs and bars, hardware and automotive commercial entities, and face-to-face flyer handouts at the ice hockey teams home games. A project specific website was developed as an additional recruitment strategy, and to provide information about the project (i.e., eligibility criteria, information about what the program included). Lastly, participants who had completed initial HAT TRICK sessions assisted with the recruitment of subsequent groups by word of mouth. Interested participants were encouraged to contact the research team by telephone in order to determine eligibility.
To be eligible, men had to be over the age of 35 years; residing in the region; self-report the accumulation of less than 150 minutes of physical activity per week and a body mass index (BMI) of over 25kg/m2 with a pant waist size of 38” or greater; and if required, medical clearance from a physician after screening positive using the Physical Activity Readiness Questionnaire (PAR-Q+). 15 Because group session delivery was limited to a maximum of 20 men, eligible individuals were accepted on a “first come first served” basis with additional individuals being placed on a waitlist for the next available session.
HAT TRICK Intervention
HAT TRICK 12 is a 12-week group-based intervention focused on 3 specific components including physical activity, diet, and social connectedness. Each 90-minute weekly session comprised of targeted health education (e.g., how to accumulate physical activity throughout the day, understanding macronutrients, managing symptoms of depression, anxiety, and stress), while simultaneously promoting enjoyment and increased social connectedness through an interactive and informal style of learning. For instance, to enhance social connectedness, facilitators fostered a sense of teamwork and camaraderie among the men through group activities and competition. Part of each 90-minute session was allocated to progressive physical activity (i.e., duration and intensity of physical activity increased each week) using a variety of “men-friendly” activities such as road/floor hockey, strength and resistance training, and walking. The intervention is theory-guided, drawing on multiple constructs from the Social Cognitive Theory 16 and Self-Determination Theory 17 and on health models and theories which incorporate gender and socially constructed masculinities 18 as an important social determinant.
All participants were provided with a wearable device (i.e., Fitbit Charge2™) and encouraged to use this to self-monitor progress toward graduated increases in daily physical activity. Men also received an individual resource manual called the “Playbook” which provided tips and resources for healthy living, information about behavior change techniques (e.g., goal setting, social support, self-monitoring) and a log to track physical activity and dietary behaviors. In addition, relevant HAT TRICK team personnel and community health professionals were invited as guest presenters to some sessions. For instance, the hockey team’s fitness trainer delivered a “boot camp” type exercise session focused on building muscular strength and a local registered dietician presented and discussed how to choose healthier food options and tips for controlling portion sizes.
Measures
All measures, expect for demographic information, were assessed at baseline, post-intervention (12 weeks) and 9 month follow-up.
Participant characteristics
Demographic information, including date of birth, ethnic background, level of education, marital status, co-morbidities (heart disease, hypertension, high cholesterol, diabetes, cancer, stroke, arthritis, mental health problems respiratory disease), main physical activity, occupation and household income were self-reported. Ethnic background categories were taken from the Canadian Census questionnaire and were provided in list form for participants to select White, South Asian (e.g., East Indian, Pakistani, Sri Lankan), Chinese, Black, Filipino, Arab, Latin American, Southeast Asian (e.g., Vietnamese, Cambodian, Laotian, Thai), West Asian (e.g., Iranian, Afghan), Korean, Japanese, Other: specify). 19 Anthropometric and physiological variables, including height (cm), weight (kg), waist circumference (cm), blood pressure (mmHg), and heart rate (beats/min) were assessed by a research team member, trained to a standard protocol.
Objectively measured physical activity
An ActiGraph GT3X accelerometer (ActiGraph, Pensacola, Florida, USA) was used to objectively measure physical activity (mild, moderate and vigorous) and step counts. It was worn on the participants’ hip during waking hours over 7 days (at each time assessment period), except during bathing or other water-related activities. Participant data were downloaded in 60-second epochs, and established cut-off points were used to calculate daily minutes of moderate (2691–6166 counts/min) and vigorous (>6167 counts/min) physical activity. 20 Only those with total daily wear times of at least 600 minutes on 4 or more days were included in the analyses.
Self-reported physical activity
Physical activity was also assessed by self-report using the valid and reliable modified version of the Godin Leisure Time Exercise Questionnaire-GLTEQ. 21 The GLTEQ classifies physical activity/exercise into 3 intensity subgroups: vigorous, moderate, and light activity. Participants were asked to report the frequency, intensity and duration (minutes) of their weekly physical activity.
Dietary behavior
Dietary behaviors were assessed using the validated Dietary Instrument for Nutrition Education (DINE). 22 This 19-item food frequency questionnaire assesses dietary intake of total fat and dietary fiber over a 7 day period. Composite scores were calculated in accordance with the DINE scoring protocol, 22 with higher scores indicating greater consumption of total fat and dietary fiber.
Social connectedness
Social support was assessed using the valid and reliable abbreviated Duke Social Support Index (DSSI-11). 23 This 11-item index contains 2 subscales, social interaction and satisfaction with social support, evaluated on a 4-point Likert scale. The total score for the DSSI-11 ranges from 10 to 30 with higher scores indicating stronger perception of social support. 23
Analysis
Demographic data were first analyzed descriptively. Secondly, dependent variable linear and quadratic trends were analyzed between baseline, post-program and 9-month follow-up using multi-level modeling (MLM) and intention to treat analyses to estimate effects. 24 MLM was used for its ability to account for random effects. Initial modeling began with linear and quadratic components and a random effect for the intercept estimated on the linear term, to assess the shape of growth trajectories and to assess whether the means of the accelerometer, GLTEQ, DINE, social connectedness and BMI measures differed across time. Covariance estimates were assessed to determine if a random intercept was appropriate for the model. Models were re-run if covariance estimates suggested no between participant variability. Differing covariance structures were assessed in an attempt to define the best model indicated by the smallest Akiaike’s Information Criterion (AIC). Analyses were run using SPSS version 22.
Results
Demographics
Sixty-two male participants with a mean age of 50.98 (SD = 10.09, range = 35 – 77) years completed self-report measures at baseline, 58 completed post program measures and 54 completed 9 month follow-up measures. Participant flow is outlined in Figure 1. The majority of participants had a post-secondary degree, worked full time, and were married. Full demographic measures can be seen in Table 1.

Participant flow diagram.
Demographic Measures.
Multilevel modeling showed BMI having no significant linear (p = .066) or quadratic trends (p = .465).
Accelerometer Measured Physical Activity
Sixty participants wore accelerometers at baseline, 56 post-program and 52 at 9 month follow up. At baseline 1 participant had insufficient wear time, as did 4 at post-program and 8 at follow up measures. Average daily wear times for those with sufficient wear was 808.46 (203.55) min at baseline, 842.79 (225.73) min at post program and 756.37 (143.05) min at follow-up.
Initial multilevel models showed moderate physical activity having linear growth trends over time (p < .001), qualified with a quadratic trend (p < .001). Total weekly step counts also showed linear growth trends over time (p = .014), qualified by a quadratic trend (p = .032). Mild physical activity and vigorous physical activity did not show linear or quadratic trends. Means and standard deviations across time points are shown in Table 2. Estimates of fixed effects and 95% confidence intervals are shown in Table 3.
Means and Standard Deviations Across Time Points with MLM Linear and Quadratic 95% Confidence Interval.
PA = Physical activity; GLTEQ = Godin Leisure Time Exercise Questionnaire; SD = Standard deviations; CI = Confidence Interval
Bold text indicated statistical significance
Multilevel Modeling Estimates of Fixed Effects and Akiaike’s Information Criterion.
F = Fixed intercept; PA = Physical activity; GLTEQ = Godin Leisure Time Exercise Questionnaire; DINE = Dietary Instrument of Nutrition Education
Bold text indicated statistical significance
Self-Report Measures
Self-reported vigorous physical activity showed a linear growth trend over time (p < .001), qualified with a quadratic trend (p = .004). Mild physical activity showed no marked trends over time. Self-reported moderate physical activity showed linear growth trends over time (p < .001), qualified with a quadratic trend (p = .001).
DINE measured fat score rating showed decreasing linear trends over time (p < .001), qualified with a quadratic trend (p = .001). The DINE fiber score showed no marked trends.
Duke social support, social interaction and satisfaction with social support showed no trends over time.
All self-reported means and standard deviations are shown in Table 2. Estimates of fixed effects and 95% confidence intervals are shown in Table 3. All models had random intercepts for participants unless otherwise stated in Table 3.
Discussion
HAT TRICK was designed as a new, gender-sensitized intervention aimed at attracting, engaging and retaining a sub-group of men in healthier lifestyle behavior change. Results from this exploratory study showed increases in both objectively measured (i.e., accelerometry) and self-reported moderate PA. Participants’ self-reported vigorous PA increased over time, although similar increases in vigorous PA were not seen in the accelerometer data. However, accelerometer data did show an increase in step-count. Concerning diet, results indicated a decrease the DINE fat score, from scores representing moderate fat intake at baseline to scores indicating low fat intake at both follow-up time points. The DINE fiber score, which is based on fruit and vegetable consumption, did not change. There were also no indication of changes in our measure of social connectedness. BMI showed no notable significant differences. Taken together, these results provide promising evidence that HAT TRICK is likely to be an effective strategy for engaging more men in positive and sustainable lifestyle behavior changes.
The sustained improvements in moderate physical activity, assessed objectively and subjectively, aligns with previous gender-sensitized interventions 26 and may further support program acceptability claims and the notion that men may more readily engage in health behavior change programs which focus on activities that promote feelings of strength and mastery, such as preferred forms of physical activity. 11,27 Previous work has also suggested that when working toward achieving a healthy weight, programs which forefront physical activity are particularly attractive to men because this plays to masculine identities. For example, men’s enjoyment of physical activity and motivation to try new forms of physical activity has been linked to the nostalgia for playing team sports as a younger man, and the masculine appeal of expert physical training to improve athletic performance, as well as the camaraderie and allyship that can develop among men working (and playing) together to achieve shared goals. 10,11,26 In contrast, too strong a focus on engagement in healthy eating can challenge normative masculinities and gendered food roles. 27
Our results also indicated an increase in self-reported vigorous physical activity, but this was not supported by the accelerometer data. Although over-reporting of physical activity is recognized as a common issue of self-report instruments, 28 in this study these differences may also be related to men’s interpretation of the increase in physical activity participation (over the 12 week intervention) and the exposure to new, more intense activities (e.g., “bootcamp” style session) as working harder than they actually were. However, this finding should not be disregarded because it does suggest that the men have become more aware of their physical activity as a result of taking part in the program and hence may have started to build greater self-efficacy and confidence surrounding their engagement and participation in physical activity.
The accelerometer data did indicate a strong increase in step counts over time. Based on the use of a documented “gold standard” objective measure of physical activity (i.e., accelerometer) and findings from our HAT TRICK formative evaluation, 10 we confidently speculate that the design of our intervention may have played a major role in these promising results. A key focus of our intervention was the use of simple, real and frank messaging/communication about physical activity and healthy eating, as this has been reported as a crucial strategy for engaging and sustaining men in preventive health behaviors. 13,14 For instance, the program regularly highlighted the impact that including small, incremental changes in physical activity could have on overall health benefit (e.g., accumulating small 3 x 10 minute bouts of activity throughout the day; taking the stairs at least once every day instead of an escalator). To foster engagement and recognize masculine ideals of competitiveness, 11,13,14 we set up weekly personal step challenges and gave the men Fitbits so that they could self-monitor their daily steps (and other activity), and this internal competition may have served well to motivate the men to do more. 11,14 Together, these elements proved to be beneficial in increasing steps and overall PA levels.
A substantial reduction in the DINE fat score was observed in the current study but no corresponding change in the fiber score. The reduction in the fat score of approximately 12 units suggests a reduction in fat intake to <30g/day or ∼ 270 calories. 29 The reduction in fat intake can be attributed to the messaging related to the macronutrient content of foods in the HAT TRICK program (e.g., encouragement to choose lower fat versions of commonly consumed foods, and if consuming a fatty type food, to just eat less). The results for dietary fiber were less encouraging in that total fiber intake may have actually gone down. However, the scores from baseline to 36-weeks follow-up fell within a “medium” fiber score which equates to 21-30g/day. 29 Current recommendations for men aged 19-50 in Canada is to reach a fiber intake 38g/day, 29 and so this result suggests a different messaging approach may be required to reach that target. The small reduction in fiber intake may be related to a reduction in total intake (i.e., eating less) but because the DINE assessment does not assess total intake (i.e., calories) we can only speculate on our interpretation for this result. Nevertheless, the changes observed for the fat score are encouraging given that supporting men to make healthy changes in their diet has been shown to be a challenge. 30
A lack of any notable change in social support over time was surprising. Recent research has challenged assumptions that men are disinterested in establishing close relationships with others, 31 and suggested that men commonly establish social relationships with other men through sports and physical activities – a practice that is aligned with hegemonic masculinities and avoids social taboos in building social connections with other men. 31 While HAT TRICK included opportunities for men to meet as a group in weekly interactive sessions involving physical activity, it did not appear to be sufficient to influence men’s perceptions of social support. The HAT TRICK program may benefit from providing opportunities for men to explore and challenge gender-related expectations about men’s social relationships, and demonstrate practices to support positive social connections and relationships among men. 10
Strengths, Limitations, and Future Directions
There are strengths and limitations to this research that must be considered when interpreting the findings. HAT TRICK was specifically designed to address a need to engage more men in sustainable healthy behavior change. In this regard, the program addresses a need for evidence-based health promotion interventions that consider the influence of prevailing cultures of masculinities and how these may promote or curtail particular behaviors. This research is also strengthened by the use of objectively (i.e., accelerometry) measured physical activity. While some previous studies in men’s health have incorporated the use of objectively measured steps (i.e., pedometers) for evaluation purposes, accelerometers provide additional valuable information such as the intensity of activity, a variable that cannot be assessed by pedometer. 32 It should be noted that accelerometers can have difficulties assessing exercises in a fixed position.
The exploratory nature of this study as reflected in the modest sample size and lack of a control group limit any conclusions regarding the overall effectiveness of the program. Future testing of HAT TRICK, through a fully powered randomized control trial, is needed to claim effectiveness. Further, despite efforts to recruit a diverse sample of men, participants were predominantly white, well educated, and with higher incomes. Thoughtful consideration should be given to reaching less well-resourced men whose access to such programs is inhibited by health inequities. Further, the HATTRICK model does show promise for transferability across other sport settings 26,33 however particular adaptions are required to ensure acceptability. For example, the “look and feel” of the program and the tools and resources utilized for program delivery, will need to reflect the particular sport. It should also be noted that not all men will relate to prevailing cultures of masculinities, such as sport, and the HAT TRICK program is only one possible avenue of addressing the health and wellbeing of certain types of men.
So What? (Implications for Health Promotion Practitioners and Researchers)
What is already known on this topic?
Up to 83% of Canadian men do not meet the recommended physical activity guidelines and over 62% of Canadian men engage in unhealthy dietary behaviors, including high fat intake and inadequate fruit and vegetable consumption. Many men are reticent to access or attend preventive health services/programs because they perceive this as threatening to masculine ideals of strength, self-reliance and independence.
What does this article add?
HAT TRICK was designed as a new, gender-sensitized intervention aimed at attracting, engaging and retaining a sub-group of men in healthier lifestyle behavior change and shows promising impacts on men’s physical activity levels and healthy eating habits.
What are the implications for health promotion practice or research?
This paper highlights a practical way to engage more men in positive healthy eating, active living and social behaviors.
Footnotes
Authors’ Note
(NCT03059199) and the International Clinical Trials Registry Platform (ISRCTN43361357). Caperchione, Bottorff, Oliffe, Johnson, and Hunt conceived the project and procured the project funding. Caperchione led the coordination of the trial and Sharp managed the delivery of the trial and data collection. Stolp provided statistical expertise concerning the data preparation and analysis. Caperchione and Stolp drafted the manuscript and all authors (Caperchione, Bottorff, Stolp, Sharp, Johnson, Oliffe, Hunt) contributed to the revisions of the manuscript and approved the final version of the manuscript. Informed consent was obtained from all individual participants included in the study. All procedures performed in this study were in accordance with the ethical standards of the institutional and/or national research ethics committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was supported by the Canadian Cancer Society (grant no 704230). Paul Sharp is supported by an Australian Government Research Training Program Scholarship. The content is solely the responsibility of the authors and does not necessarily represent the official views of the Canadian Cancer Society. The study sponsor was not involved in the design of the study; the collection, analysis, and interpretation of data; writing the report; or the decision to submit the report for publication.
