Abstract
Purpose:
Dietary energy density (ED; kcal/g) is an established marker for diet quality and a risk factor for obesity. Previous studies have suggested that low-ED diets cost more than high-ED diets, adding an economic contribution to the obesity epidemic. This study evaluated the relationship between consumer behavior (money spent on food) and dietary energy density in a nationally representative sample of US adults.
Design, Setting and Subjects:
Data from 10,622 adult participants in the 2013-2016 NHANES were used for this study. The NHANES is a large cross-sectional survey conducted by the CDC and NCHS.
Measures:
Consumer behavior was evaluated by examining total dollars spent on food, as well as dollars spent at various categories of food stores & restaurants. Dietary ED was calculated using multiple methods.
Analysis:
Multivariate regression models were then used to evaluate the relationship between consumer behavior, defined as money spent in four categories (groceries, take-out, dining out, other food purchases) and dietary energy density.
Results:
Low-ED diets did not cost more than high-ED diets overall, though low-ED diets contained more servings of fruits (1.6 vs 0.4), vegetables (2.2 vs 0.9) and fiber (21 vs 13g), and fewer added sugars (15 vs. 18 tsp), solid fats (28 vs 39g), all p’s < 0.01. Differences in spending patterns were identified. A positive linear trend between money spent on fast food/takeout and dietary energy density (p < 0.001) was observed. Additionally, individuals in the lowest quartile of ED spent more at grocery stores per person than individuals in the highest quartile of ED ($182 vs. $150 p = 0.04).
Conclusion:
Spending pattern and consumer choices are associated with dietary ED in this cross-sectional analysis of a nationally representative population sample. Identifying eating behaviors associated with diets high in energy density may inform future investigations that intervene on dietary habit for promotion of healthy eating and prevention of weight gain.
Purpose
Obesity continues to be a problem of epidemic proportions in the United States. According to current national surveillance data, over 60% of adults in the US are considered overweight or obese (body mass index [BMI] >25 and >30 kg/m2, respectively) [1]. Obesity is a risk factor for chronic disease including several types of cancer, [2] cardiovascular disease, [3-5] and Type II diabetes [6]. Researchers have established dietary energy density (ED, kcal/g) as a risk factor for obesity and the aforementioned diseases. 1,2 and national and international public health organizations, including the Dietary Guidelines for Americans have made recommendations to consume a diet low in energy density as a strategy for prevention of obesity, cancer, and as a method of weight control. 3
Several factors contribute to dietary energy density. Diets comprised of foods high in water content, such as fruits and vegetables, are low in energy density (ED) due to the large gram weights of foods with a low energy contribution. In contrast, diets high in fat have higher ED [11]. Fast food typically includes low-cost, high-ED foods; consumption of fast foods, as well as food from “fast-casual” restaurants has been is associated with greater energy intake, higher energy density and lower diet quality. 4 Well-documented research has shown that the frequency of meals eaten away from home are associated with greater energy intake, fat intake, sodium intake, and sugar intake. 5,6 Frequently consuming foods away from home has also been associated with lower fruit & vegetable intake, and poorer diet quality in a large population study. 7
On the other side of the energy density spectrum, previous studies conducted in small groups in the US and France have raised concerns that high-quality, low-ED diets are associated with greater cost, 8 -10 however little research has been done to investigate whether these costs are associated with consumer intake or dietary energy density at the population level. Looking beyond energy density, a large body of evidence demonstrates that health disparities may be explained in part by food, with cost of food contributing to differences in dietary intake, subsequent diet quality, and related health conditions. 9,11,12 Studies have demonstrated that adults perceive the cost of low-energy-dense foods, such as fruits and vegetables to be higher in cost and identify cost as a barrier to healthier eating, 12 which contributes to continued disparities in food selection and subsequent dietary intake. Compounding the perception of that diets low in energy density are high cost, the literature also has demonstrated that nutrient-poor, high-calorie diets cost less than nutrient-rich diets, 13 and when comparing dietary intake with food prices, high-quality diets cost more than low-quality diets. 14 The cost of a healthy diet has a robust influence on the social determinants of health. Food is a basic human need, and lower-cost diets reduce the economic burden related to this essential need, however, diet quality complicates matters dramatically. Food can be consumed for both surviving and thriving; and many health disparities that exist are related to the quality of food and the impact of diet quality on overall health. Individuals with a limited food budget must carefully select items that can meet all of their health needs. Diets that are high in energy density cost less, but also provide less food volume, and may subsequently be less satisfying as well as related to greater health risks. Diets low in energy density provide greater food volume, and are related to higher diet quality, which impacts future health.
Given the current recommendations regarding dietary energy density, as well as previous studies examining the expense of a low-ED diet it is important to understand the economic feasibility of consuming a diet low in energy density at the population level. The objective of this study was to examine the economics of low-and high-ED diets and evaluate the relationship between consumer behavior (money spent on food) and dietary energy density in a nationally representative sample of US adults.
Methods
Design
The National Health and Nutrition Examination Survey (NHANES) is a large, cross-sectional survey conducted by the National Center for Health Statistics. NHANES and its related nutritional component What We Eat In America (WWEIA) is designed to monitor the health and nutritional status of non-institutionalized civilians in the US. Nationally representative survey and physical data are collected on a continual basis and released in two-year increments. Complete details regarding the NHANES sampling methodology, data collection, and interview process are available on the NHANES website; written consent was obtained from all subjects (http://www.cdc.gov/nchs/nhanes.htm).
Sample
The present study sample was composed of a nationally representative sample who participated in the 2013-2016 NHANES, which was the most recent survey with relevant eating behavior, spending, and household food security data. Individuals under age 18 (n = 6,545), as well as those with incomplete dietary, spending or demographic data (n = 2,979) were excluded, resulting a final n of 10,622. The NHANES study was approved by the National Center for Health Statistics (NCHS) Research Ethics Review Board (ERB), Protocol #2011-17.
Measures
Dietary Intake, Calculation of Dietary Energy Density & Food Component Intake
Adults who participated in NHANES provided dietary recall data including all foods and beverages during their visit to the mobile examination unit as part of the What We Eat in America Study. 15 The dietary data is collected accounting for sample variability and intake day of week. Specific status codes were provided in the NHANES data set to indicate the quality, reliability, and completeness of the dietary data. Two days of dietary intake are collected during the NHANES; one day is collected in-person by trained interviewers using the automated multi-pass method of 24-hour recall (24HR), Assessment of portion size during the in-person interview are completed using standard measuring guides (i.e.: plates, cups, bowls, and portion-sized circular tools). A second day is completed 3-10 days later over the phone for a slightly smaller group of participants. The complex sampling strategy used for collecting dietary data allows for data from one day of 24HR to represent the mean of population’s usual intake. The present study includes only data collected during the in-person interview for maximum accuracy, data consistency and to maximize sample size. Though a second day of 24HR is also collected 3-10 days later via phone; the present study.
The USDA Food and Nutrient Database for Dietary Studies was used to process NHANES dietary data. While there are several methods to calculate dietary ED, there is no standardized method for selecting which foods and/or beverages to include in the calculation. Current literature has suggested that using a food-only method for calculating energy density may provide the most robust results, since beverages can contribute disproportionately to overall dietary ED due to their high gram weight and high water content 16,17 and can mask relationships between foods in the diet and markers of disease. 17 In preliminary analyses, dietary ED was calculated two ways: using all foods and beverages, and using foods only. For each method, ED was calculated dividing the energy content (kcal) by weight of foods or beverages (g) consumed. USDA food codes were used to identify which items were foods, and which were beverages (e.g. differentiating between milk used in cereal vs. milk consumed as a beverage). During these initial analyses, the disproportionate contribution of beverages to overall ED was observed and further analyses were conducted using the food-only method, controlling for beverage ED; furthermore, no relationship between beverage energy and body weight status was observed. Overall dietary ED was calculated for each individual by totaling the food-only energy intake (kcal) and dividing by the total gram weight of foods consumed. In addition to utilization of the FNDDS, USDA Food Patterns Equivalents Database (FPED) were used to process dietary data. 18 The FPED converts 7,000+ individually reported food and beverage items into 37 disaggregated USDA Food Patterns components (e.g.: added sugars, solid fats, total fruit, dark vegetables, etc.) allowing for comparison to recommendations of the Dietary Guidelines for Americans, as well Healthy People guidelines.
Consumer Behavior
Consumer behavior was assessed at the family level during an in-home interview as part of the NHANES Family Questionnaire as part of the Flexible Consumer Behavior Survey (FCBS) module using the Computer-Assisted Personal interview (CAPI) system. Participants responded questions pertaining to food expenditure regarding the dollar amount spent on food for the household during the past 30 days in one of the following categories: at supermarkets or grocery stores; money spent dining out (including money spent at cafeterias and vending machines at school and work); money spent on foods carried out or delivered, and money spent on foods obtained from all other sources. In each category, participants were given instructions to prevent counting of food expenditures in more than one category. For the purposes of the present analysis, the three categories are referred to as “Grocery spending,” “Money Spent Dining Out,” “Take-Out Spending” and “Other Spending” in the analysis. Since supermarkets frequently carry a variety of non-food items, participants were also asked about the amount of money they spent on non-food items at grocery stores or supermarkets. This amount was then deducted to accurately assess the money spent on food alone. In order to determine the amount spent per family member, the total amount for each category was divided by the number of family members.
Other Demographic Characteristics
During the NHANES, height and weight were measured by trained examiners using standardized protocols and calibrated equipment during the physical examination component of the study. BMI was calculated from these measurements of height (in cm) and weight (in kg). Data regarding smoking status (current, former, never-smoker), age, education, race/ethnicity, marital status, sex, household size, and physical activity (calculated as metabolic equivalent minutes, or MET/min) were also included in the NHANES and were used as covariates in various models. The NHANES also includes a questionnaire module assessing Food Security using U.S. Food Security Survey Module. Participant responses to either 18 or 10 questions (in households with and without children, respectively) are used to identify households into one of the following levels of food security: full food security, marginal food security, low food security, very low food security; these categorical levels of food security are provided by the NHANES dataset and are used in the present analysis.
Analysis
All data were analyzed using SAS version 9.4 (SAS Institute, Cary, NC). Specific survey procedures were used in the analysis to account for sample weights, unequal selection probability, and clustered design. Multivariate regression models were then used to evaluate the relationship between consumer behavior, defined as money spent in four categories (groceries, take-out, dining out, other food purchases) and dietary energy density. Total family food spending models were adjusted for age, sex, race/ethnicity, education, household size, smoking status, and socioeconomic status (assessed by Poverty:Income Ratio, PIR) with significance determined at P < 0.05; models assessing spending per person were not adjusted for household size. Dietary intake and food pattern intake models were adjusted for age, sex, race/ethnicity, education, smoking status, beverage ED, and physical activity with significance determined at P < 0.05. Models that did not include food security as an independent variable also were adjusted for household food security status. For outcomes with more than two categories (e.g., food security), test for trend was conducted by evaluating continuous ED data in a linear model. In order to accurately quantify food group servings, all data regarding mean servings of each food group has been energy adjusted.
Results
In this nationally representative sample of 10,622 adults >18y, roughly half the weighted sample were between 18 and 50 y, with the majority of participants identifying as identifying as non-Hispanic white. Demographic characteristics of the study sample are presented in Table 1.
Demographic Characteristics of a Nationally Representative Sample of Adults From the 2013-2016 NHANES.
Table 1 Legend: Sample characteristics are presented as n, as well as percentage adjusted for complex survey sample design and subject weights to represent a nationally representative population. a Race is self-reported by NHANES participants; NH indicates “Non-Hispanic,”b MET-Min represent weekly metabolic equivalents of metabolic activity.
Dietary Intake by Energy Density Quartile
Consistent with earlier studies, we found dietary energy density to be inversely related to consumption of total vegetables, fruits, fiber, and protein foods (including meats, poultry, seafood, and legumes), and positively associated with intake of total fat, saturated fat, solid fats, added sugars, and grains (both total and refined) after adjusting for energy intake, as shown in Table 2. No differences in dairy consumption or dietary cholesterol intake were observed across quartile groups. Diets in the lowest quartile of energy density also contained greater variety, with a mean of approximately 16 foods reported per day compared with diets in the highest quartile of energy density, which had a mean of 13 foods reported per day. The observed dietary pattern (high veg, low fat) associated with low-ED diets is consistent with reports of other low-ED diets, as well as the recommendation of the US DGA.
Adjusted Mean Dietary Intake by Energy Density Quartile.
Table 2 legend: Adjusted mean dietary intake by sex-specific quartile of energy density. Nutrient intakes are adjusted for age, sex, race/ethnicity, education, income, smoking status, physical activity. Food group intakes are also energy-adjusted. Statistical comparisons are made using the lowest ED quartile as the referent category. Superscripts indicate statistical difference between groups in the following manner: *p < 0.05, **p < 0.01, ***p < 0.0001.
Food Spending by Energy Density Quartile
Despite containing more vegetables, fruits, dairy, and protein foods, individuals with low-ED diets did not spend more on food each month per family than individuals with high-ED diets ($267 vs. $279 per person, p = 0.86), nor were any differences in spending observed between any quartiles of energy density, Figure 1. However, when separating out where spending was done, differences in spending patterns were noted, and are shown in Table 3. Those with the lowest-ED diets spent approximately $30 more per person at grocery stores (mean $181, 95% CI $148-215) compared with family spending for those in the highest quartile of energy density (mean $150; 95% CI $138-162), an amount that was statistically significant (p = 0.04). Additionally, individuals in the lowest quartile of energy density spent significantly less per family on dining out than individuals in the highest quartile ($116 vs. $149, p = 0.04). Finally, a significant inverse relationship was observed between dietary energy density and spending on takeout and carryout foods: individuals with high ED diets spent 22% more each month on take-out & fast food than those with low ED diets, and this trend was observed across quartiles. No differences in spending on foods obtained from other sources were observed between energy density categories.

Mean total family spending ($USD) on food during the past 30 days. A, Average amount spent on food is calculated by totaling participants reports of amount spent on food for their family at grocery stores/supermarkets (subtracting reported amount spent on non-food items), amount spent on fast food/takeout, amount spent on dining out, and amount spent on food from all other sources. Mean amounts spent are adjusted for age, sex, race/ethnicity, educational attainment, income, smoking status and household size. Participants are categorized into sex-specific energy density quartiles for analysis. B, Mean total spending ($USD) per family member on food during the past 30 days. Average amount spent on food per family member is calculated by totaling participants reports of amount spent on food at grocery stores/supermarkets (subtracting reported amount spent on non-food items), amount spent on fast food/takeout, amount spent on dining out, and amount spent on food from all other sources divided by the total number of family members. Mean amounts spent are adjusted for age, sex, race/ethnicity, educational attainment, income and smoking status. Participants are categorized into sex-specific energy density quartiles for analysis.
Spending Patterns by Dietary Energy Density Quartile.
Table 3 Legend: Adjusted mean amount (in USD) spent on food at grocery stores/supermarkets (subtracting reported amount spent on non-food items), amount spent on dining out, amount spent on fast food/takeout, and amount spent on food from all other sources. Mean amounts spent are adjusted for household size, age, sex, race, education, income, smoking status, and physical activity level. Participants are categorized into sex-specific energy density quartiles for analysis.
a Mean spending per family is the total amount reported spending over the past 30 days.
b Mean spending per individual is total amount reported spending over the past 30 days divided by the number of people in the family.
Dietary Energy Density by Spending Category
In order to evaluate the relationship between food spending and diet quality, energy density was calculated for each quartile of food spending and compared between quartiles. The mean dietary energy density was not significantly different between those who spent the most or the least on food each month (1.43 vs. 1.31, p = 0.91). Though we did not observe a difference in dietary ED among spending categories, the average monthly spending on food was still quite high indicating that the quartiles may not address the true differences in diet costs / spending ability. In order to address this, the relationship between dietary energy density and household food security level was calculated and presented in Table 4. Food security status was not associated with dietary energy density; individuals who were identified as “food secure” did not have a lower dietary ED than individuals who were identified as “very low food security” (1.81 vs. 1.86, p = 0.22), nor did they differ in spending on takeout / fast food each month per family ($21 vs. $22, p = 0.93).
Dietary Energy Density by Food Security Status.
Table 4 legend: Food Security Status was assessed during the NHANES using U.S. Food Security Survey Module. Participant responses to either 18 or 10 questions (in households with and without children, respectively) are used to identify households into one of four levels of food security. Mean dietary ED is adjusted for age, sex, race, smoking status, education level, and physical activity level.
Discussion
Contrary to previous reports indicating that diets low in ED cost more than high-ED diets 10,19 this nationally representative data suggests that individuals consuming low-ED diets have equivalent spending on food overall compared to individuals consuming diets high in energy density. The present study supports prior findings that low-ED diets are higher in diet quality, 8,9,20 as the low-ED diets in this nationally representative sample had the greatest amounts of total servings of vegetables, fruits, fiber, protein foods, and dairy, while simultaneously having the lowest amounts of total, saturated, and solid fats, added sugars and refined grains. Additionally, the low-ED diets observed in the present study were also higher in food variety. 21 These findings have important implications for nutrition education and translation of nutrition messaging for public consumption. Most importantly, low-ED diets can be obtained regardless of amount spent on food, socioeconomic status, or even food security status, and messaging regarding low-cost strategies to incorporate low-ED foods into the diet may be a potentially successful strategy for obesity prevention at all income levels.
The current findings stand in direct contrast to a previous review which found that individuals of lower SES were more likely to select high-ED, low-cost foods for consumption, 9 as well as a more recent study that indicates that food spending may determine purchase of healthy foods. 17 The review demonstrates the contribution of food cost to related health disparities, and concludes that nutrition scientists must identify food patterns associated with lower cost and higher diet quality in order to prevent health disparities. The present analysis seeks to add insight to a potential solution. In the present analysis, cost associated with high- and low-ED diets were related to food spending behaviors, indicating that a low-ED diet can be obtained regardless of food spending.
The comparable costs of a low-ED diet versus a high-ED diet is echoed in a study completed in Scotland where price of healthy foods were not perceived to be a barrier for healthy eating. 22 Individuals consuming a low-ED diet did not report higher overall spending on food each month; low-ED consumers spent the most each month on food at grocery stores and supermarkets, and the least on fast food & takeout and dining out. Studies evaluating the presence of foods within a specific contexts (i.e., the food microenvironment) have identified the mere presence of fresh fruit is associated with lower body weight. Therefore, increasing the availability of low-ED food for purchase at a variety of stores, for example: stocking frozen vegetables at a neighborhood market, may also serve as the foundation for public health strategies to educate consumers about methods for reducing the risk of obesity without a high associated cost. Highlighting methods of improving diet quality without increasing diet cost is a critical hurdle to create targeted strategies aimed at vulnerable populations that are more likely to rely on a high-ED diet, such as fast food and takeout . One implication of such a finding, however, is that although spending is not related to diet health, accessibility of low-ED options likely influences food choice. Limited access to healthy foods and lack of grocery stores are well-established risk factors for obesity and poor diet quality. 23,24 As such, the findings from the present study indicate that low-ED diets are possible regardless of money spent, the caveat remains that intake of healthy foods is dependent on the opportunity of individuals to obtain them. With that said, it is of equal importance to note that individuals with the highest ED diets did not spend any less overall, and that only the increase of spending within the fast food/takeout category was associated with increased dietary ED. This finding dispels the common myth that increased intake of high-ED convenience foods is due to lower cost, though availability may still be an issue.
There are several strengths to the present analysis. First, the results are generalizable to the US population and the dietary data are collected under tightly controlled conditions. In contrast to previous studies, this study used a novel approach to evaluate the association between money spent on food and dietary energy density. This allows for a simplified public health message—it’s possible to eat healthy at any price point or food security level. There are also several possible limitations to this research. The nutritional data within the NHANES study are self-reported and may be subject to recall bias; additionally the study uses one day of dietary recall data, which represents the mean of the population’s usual intake—however, a single day of recall may not be good representations of each individual’s usual intake or dietary pattern. The data collection methods for the 24-hour diet recalls are state-of-the art with quality control procedures in place during the data collection phase and within our analyses (e.g., excluding implausible data) help to address this potential concern. Finally, the cross-sectional survey design of NHANES allows for evaluation of population-wide associations but prevents evaluation of causality. Additionally, as mentioned earlier, though these data demonstrate that low-ED diets can be obtained regardless of money spent on food, the present analysis does not take into consideration the local food environment of participants, or availability of low-ED foods.
Given the established relationship between dietary energy density and body weight status 1,16 as well as diet variety and BMI 21 it is important to educate the public regarding low-cost strategies to consume a low-ED diet. Strategies to educate consumers regarding low-cost “healthy” food options and dispelling misconceptions that high-ED diets are “cheaper” may be a successful method of slowing the obesity epidemic.
So What?
What is already known on this topic?
Dietary energy density (ED, kcal/g) is marker for diet quality; a diet high in energy density is an established risk factor for obesity, and has been shown to cost less than a diet low in energy density.
Low ED diets contain more fruits and vegetables, and fewer refined grains; some studies have suggested that this type of diet costs more than a high-ED diet.
Health disparities related to dietary intake may be related to dietary cost, particularly in spending per person.
What does this article add?
Our findings indicate that despite common misconceptions, individuals with low-ED diets do not spend significantly more on food than individuals with high-ED diets. Instead, individuals with low-ED diets spend more at the grocery store whereas individuals with high-ED diets spend more on take-out, fast food, and on dining out.
What are the implications for health promotion practice or research?
Strategies to educate consumers regarding low-cost “healthy” food options and dispelling misconceptions that high-ED diets are “cheaper” may be a successful method of slowing the obesity epidemic.
Nutrition education related to the high “health cost” of fast foods may help to decrease diet-related health disparities.
Footnotes
Acknowledgments
JAV designed the study, contributed to drafting the manuscript, data analysis, and data interpretation. RD contributed to drafting the manuscript, data analysis, and critical input. Both authors approve of the final manuscript.
Declaration of Conflicting Interests
The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The authors received no financial support for the research, authorship, and/or publication of this article.
