Best Practices in Qualitative Research and an Interview With Dr Tsitsi Masvawure

In this editorial, I feature the vital contributions that qualitative research methods make to the continuous improvement of health promotion practices. To discuss best practices in qualitative research I interviewed Dr Tsitsi Masvawure who is one of this journal’s Associate Editors in Chief (AEIC). Masvawure’s research most often employs qualitative research methods and she teaches a seminar on qualitative research methods. Our AEIC’s play a central role in improving the quality of manuscripts submitted to this journal which often involves reviewing and offering feedback on multiple rounds of manuscript revisions. AEIC’s make the final determination to accept or reject papers. It should go without saying but reviewing this journals submission guidelines is a first step toward a successful submission.