Temple Construction and the Revival of Popular Religion in Jinhua

This article examines a case of temple construction that was initiated by officials and cadres rather than by locals. The temple construction and religious revival are analyzed in the light of complex dynamics between the cadres at the United Front, provincial office, municipal government, township office, and religious bureau, as well as between these cadres and the locals—the intellectuals, village elders, religious specialists, and villagers. For the cadres and officials, the temple was intended as local heritage to attract tourists and ultimately to boost the local economy. However, the temple did not draw sufficient visitors as planned, whether foreign or local. On the other hand, the popularity of the deity associated with the temple took off. We suggest that whether the villagers identify culturally with the temple and lend it their support is crucial in determining its success. The fate of the temple will hence depend ultimately on the ability of the management committee to mobilize and involve local networks in the temple's activities.