This article theorizes the contemporary government of psychological life as neo-liberal enterprise. By drawing on Foucauldian critical social theory, it argues that the constellations of power identified with the psy-function and neo-liberal governmentality can be read through the problematic of everyday practice. On a theoretical level, this involves a re-examination of the notion of dispositif, to uncover the dynamic, ambivalent and temporal practices by which subjectification takes place. Empirically, this point is illustrated through a reflection of one case of neo-liberal psychological life: life coaching.
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