Challenging Capitalism as Religion: Hans G. Ulrich's Theological and Ethical Reflections On the Economy

The following article starts by summarising how much modern capitalism is characterised by its religious structure. The world of branding — consumer goods becoming religiously attractive — and religious metaphors that have become necessary to describe contemporary neoliberalism are key examples. A second step consists in describing four typical aspects of religious capitalism in the following of Walter Benjamin's fragment `Capitalism as Religion' from 1921. Against this background I thirdly summarise Hans G. Ulrich's theological ethics concerning the economy. At the centre of Ulrich's ethics we find his emphasis on God's economy that relieves us from all our worries enabling us thereby to become cooperators of God acting and working in an ethical way. A final step discusses Ulrich's rejection of an ethics of striving for God as the summum bonum by showing that desire or will do not necessarily contradict with the priority of God's grace.