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Marketing a Critical Textbook

Prajnan: Journal of Banking and Financial Management

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First published online March, 2013

Marketing a Critical Textbook

Volume 42, Issue 4

https://doi.org/10.1177/0970844820130405

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Book Review: Transforming Central Government Patricia Greer (Open University Press,1994,Pp 133,£12.99);Next Steps: Improving Management in Government? Barry J. O'toole and Grant Jordan (Eds),(Dartmouth,1995,pp viii +215,£35.00)