Effectiveness of Online Tools for First Generation Business Start-ups Sustainability in Satara

Abstract

Entrepreneurship Education, Information Technology (IT) education, training, mentoring and post-training support is necessary to empower the rural youths for the establishment of their start-ups. Use of ‘IT’ in the business activity is now needed to cross geographical boundaries for its potential market. In this research, investigator studied effectiveness of various online tools and its impact upon the sustainability in terms of revenue generation of the business started by the youth in Satara. It is specifically related to rise in the rate of sale with the use of online tools. In this study, it is observed that well-organized training is found useful for capacity building of rural youth entrepreneurs and revenue generation in their start-ups through interventions of IT tools. During the training of participants of experimental group, market place simulations, IT product development, digital marketing and online platforms are found to be effective with social media platforms. It is for the interactive tele-collaboration and to develop latest skills with responsive webs, mobile and web apps. It is found useful to attract potential customers to the start-ups of the experimental group participants as compared to the start-ups of the participants of the control group.

Keywords

Technopreneurship entrepreneruship start-ups business digital tools

Get full access to this article

View all access options for this article.

References

Ahmad

Seymour

R. G.

(2008, January 24). Definitions supporting frameworks for data collection (OECD Statistics Working Paper No. 2008/07). Camperdown: University of Sydney. Retrieved from https://www.google.com/search?q=the+uniov%3Dersity+of+sydney&rlz=1C1GCEU_enIN821IN821&oq=the+uniov%3Dersity+of+sydney&aqs=chrome..69i57.4925j0j9&sourceid=chrome&ie=UTF-8

Choudhury

Mishra

Savitskie

(2014). Study on cell phone feature perception and usage behavior among students. Parikalpana: KIIT Journal of Management, 10(2), 1–12.

CPSC. (2002). Entrepreneurship development (pp. 67–69). Noida: Tata McGraw Hill.

Holdren

(2011). Google AdWords: Managing your advertising program. Sebastopol, CA: O’Reilly Media.

Jansen

B. J.

Sobel

Cook

(2011). Classifying ecommerce information sharing behaviour by youths on social networking sites. Journal of Information Science, 37(2), 120–136.

Kazakeviciute

Urbone

Petraite

(2016). Curriculum development for technology-based entrepreneurship education: A cross-disciplinary and cross-cultural approach. Industry and Higher Education, 30(3), 202–214.

Kickul

Gundry

L. K.

(2002). Prospecting for strategic advantage: The proactive entrepreneurial personality and small firm innovation. Journal of Small Business Management, 40(2), 85–97.

Kreuger

N. F.

Jr. (2003). The cognitive psychology of entrepreneurship. In Acs

Z. J.

Audretsch

D. B.

, Handbook of entrepreneurship research: An interdisciplinary survey and introduction (pp. 104–140). Berlin: Springer.

Mohan

Revathi

(2012). Impact of training on entrepreneurial development. International Journal of Engineering and Management Research, 2, 1–6.

10.

Nambisan

(2018). Architecture vs. ecosystem perspectives: Reflections on digital innovation. Information and Organization, 28(2), 104–106.

11.

Plaschka

Welsch

(1990). Emerging structures in entrepreneurship education: Curricular designs and strategies. Entrepreneurship Theory and Practice, 14(3), 55–71.

12.

Ronstadt

(1987). The educated entrepreneurs: A new era of entrepreneurial education is beginning. American Journal of Small Business, 11(4), 37–53.

13.

Sahoo

S. K.

(2013). Entrepreneurship education challenges and efforts in India. International Journal of Research and Development, 2(1), 1–12.

14.

I. G.

Mulyana

(2015). Fostering entrepreneurship ecosystem: Developing entrepreneurship curriculum for higher education (A case study at Binus University, Indonesia). UNESCO Bangkok Conference Proceeding, 6(2).

15.

Tatpuje

D. U.

(2007). Model of ‘technopreneurship learning material package’ for development of skills. Retrieved from http://www.oldsite.vidyadeep.org/dut-lmp.pdf

16.

Tatpuje

D. U.

(2016). A study of effectiveness of information and communication technology as a tool for business start-ups in western Maharashtra. Pune: Tilak Maharashtra Vidyapeeth.

17.

USASBE. (2015). Entrepreneurship education & pedagogy. Retrieved from https://www.usasbe.org/page/EEP