Strategic Competitive Advantages and Value Net Organisation: Conceptual Considerations and Organisational Recommendations for Two- or Multi-sided Service Markets

This paper wants to explain the relationship between forms of value net organization and competitive advantage realization in two- and multi-sided service markets. Based on these considerations organizational recommendations are developed. Therefore, the economic specificities of services in two- and multi-sided service markets are described and analysed. The core of the paper is a contingency analysis with regard to the impact of horizontal, vertical, and lateral forms of value net organization on the competitiveness of service platforms in two- and multi-sided service markets.