A Comparative Analysis of Patient’s Views of Physician Office Visits in United States and India—A Valuable Comparative Analysis of Physician Office Marketing Strategies

Abstract

Marketing of health care services by health professionals and specifically physician offices is often considered undesirable by many consumers. For gaining a greater market share in an extremely competitive health sector, which is becoming a global phenomenon, it is essential that these entities understand, appreciate and adopt the basic concepts of marketing which can ultimately help in enhancing the overall visibility of their office in their target market. The understanding and awareness of what the patients really value when they visit a physician’s office can help physician offices in devising appropriate marketing strategies to succeed. This article is based on a primary data collected from a combined over 1,400 individuals based in the United States and India. The results of the study provide a comparative analysis of factors that patients in these two very different environments consider as being of value to them when it comes to doctor office visits.

Keywords

Marketing health care services physician office visit medical tourism

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