Abstract
Applications of artificial intelligence (AI) can be seen in almost every aspect of the healthcare system, as it has potential to affect almost every facet of the healthcare, from detection of ailments and serious or complex chronic diseases to their control, prevention and cure. With technological innovations, upgradation and adoption in the field of healthcare, healthcare professionals are required to be well prepared to accept the continuously evolving technology and its application to provide best healthcare facilities, which gave rise to the various studies on the role of the machine learning (ML), AI, deep learning (DL), etc., in the field of healthcare. Similarly, the rise in digitalised hospitals, medical facilities, records and data has resulted in the improvisation in the field of healthcare, which in turn has increased the need of experts, professionals, experienced and digitally literate workforce teams in the field of entire healthcare system. Understanding the roles of these advanced technologies, impacts being created on the health, lifestyle and the entire healthcare system, along with the perception of the patients towards it, will shape the way for the improvements and the applications of AI and its outcomes to be achieved, resulting in healthier world for the patients and the society. The objective of the study is to create a patient satisfaction model and validate it with respect to factors influencing patient satisfaction of several patients undergoing AI treatment factors. In the study, the United States, Canada, Australia, UAE and China were chosen as a place of survey, as these are advanced countries and the use of AI is highest in these countries compared to other countries, and survey was done with the help of structured questionnaire. In our earlier study, exploratory factor analysis (EFA) was performed for initial knowledge development on the construct of patients undergoing AI treatment. Patient satisfaction rests on six broad dimensions: First factor is personal touch (PT), second factor is comprehensive gap (CG), third factor is answerability (AB), fourth factor is nerve racking (NR), fifth factor is wrong reporting (WR) and sixth factor is enlightened (EL). With the help of confirmatory factor analysis (CFA) and structured equation modelling (SEM), it has emerged from the study that patient satisfaction level of the construct suggests that PT will have a greater impact on patient satisfaction, and it is the most significant factor of patient satisfaction compared to other constructs. Thus, we can conclude that PT still remains the most important factor in the minds of patients before undergoing AI treatment.
Keywords
Introduction
We are in the era of digital revolution marked with the fusion of various types of technology (Pang et al., 2018; Schwab, 2017). One of the tools that is leading nowadays in almost every field is artificial intelligence (AI) (Simon, 1991). Big data tools like AI and machine learning are one of the emerging tools which are being used to solve various problems being faced in current tech-savvy world (Le & Kong, 2011; Tan & Hu, 2018; Tan & Le, 2015, 2016; Tan et al., 2019; Thanh et al., 2010). AI and deep learning have emerged as an established tool to discover various interpretations from a raw data without relying on the central knowledge.
In spite of relying on the domain knowledge (Hinton et al., 2006; Joachims, 1999; Kingma et al., 2014; Le & Kong, 2011; Plötz et al., 2011; Tan & Hu, 2018; Tan & Le, 2015, 2016; Tan et al., 2019; Thanh et al., 2010), the application of AI can be seen in almost every field nowadays. More research is being done on its application in the field of healthcare and is being explored further to make its use to cure every possible disease and related issues.
AI is being used in the field of medicine and healthcare to cure complex issues and to make the healthcare system strong by improving and widening the services being provided by the healthcare bodies. In spite of its application in healthcare, we are far from its routine application of AI in healthcare as the potential risks of its application are greater than the benefits being provided by it (Hengstler et al., 2016). As per various researches, near about half of the world lacks proper healthcare facilities, and nearly about 100 million people are penniless and cannot afford better or improvised healthcare services (Sallstrom et al., 2019; World Bank & World Health Organization, 2017). Thus, the WHO as well as the countries started concentrating and investing in AI to bring the necessary evolution in the field of healthcare (House of Lords, 2018; National Science and Technology Council, 2016; World Bank & World Health Organization, 2017).
AI is being applied to detect various early diseases, getting idea about the diseases, for optimised medication, to discover innovative and novel treatments, etc. (Beam & Kohane, 2016; Bishnoi & Narayan, 2018; Fogel & Kvedar, 2018; Jiang et al., 2017; Miotto et al., 2017; Reddy et al., 2019; Topol, 2019). Strong point about AI is its ability to analyse and interpret the large and complex data sets. It is helpful in recognising various complex diseases like ophthalmology, cancer-detection, radiology, mental illness, etc. (Brinker et al., 2019; Hosny et al., 2018; Sengupta & Adjeroh, 2018; Vidal-Alaball et al., 2019). Since human capacity to learn and retain is limited, AI-based tools and machines can be used to retain huge amount of healthcare and medicinal data and sources. And these data sets are being used to analyse and understand human behaviour and patterns, which is quite difficult for humans to do (Wang et al., 2016).
Application of AI into healthcare reduces costs, improves healthcare services, decision making, controls diseases and provides required solutions for various health issues, thus improving and increasing the lifespan of the people, especially the older (Bughin et al., 2017; Hamet & Tremblay, 2017). Progress has been seen to the large extent in the field of healthcare due to AI through digitalised medical records, advanced machines and tools and health experts. It consists of strategies to bring out the development in infrastructure, health opportunities, literacy, research methods and opportunities, economic and legal policies (Canadian Institute for Advanced Research, 2018; China Institute for Science and Technology Policy, 2018; European Commission, 2018; Martinho-Truswell et al., 2018; National Institution for Transforming India Aayog, 2018; Strategic Council for AI Technology, 2017; Villiani, 2018).
In spite of making progress, AI is still facing some challenges in healthcare sector, impacting the healthcare system, organisations and the society (Bughin et al., 2017; Hamet & Tremblay, 2017). Lack of information about the data and limited idea about the probable output impact the healthcare system to a great extent. Similarly, application of AI involves huge amount of quality data, which is not possible on limited investment, and it gives rise to limited information or the biased information (Sallstrom et al., 2019; Wahl et al., 2018). Lack of proper infrastructure or expertise affects the governance of the models, data management, quality and safety of the data to be used. It increases the risk of discrimination, safety and privacy of the clinical data (Chen & Asch, 2017; Wahl et al., 2018). Apart from all these, AI is still inaccessible to many countries due to lack of required investments, and such people lack expertise in healthcare services.
It is necessary to make use of AI-based tools to overcome the barriers that can arise in healthcare or other fields, and above that, it should be eligible enough to be applied in order to find out the solutions. That is, it should give the ideal solution with minimum calculative complexities with maximum stability. Further, there is no machine learning or AI which can be applied to every practical problem or to any situation as it relies on the attributes of the collected data to be used. Thus, in such cases, it is required to make some modifications or innovations in the use of AI in different fields and to explore its various applications to make its optimum usage to discover solutions to the problems (Zahin & Hu, 2019).
Review of Literature
Integration of AI into healthcare has been marked with the remarkable revolution in the whole medical and healthcare system by supporting necessary decision making, complex or chronic diseases, supporting lives and the people in many ways (Bughin et al., 2017; Hamet & Tremblay, 2017). With the continuous technological innovations, healthcare system and hospitals are becoming digitalised with digital data, services, etc.; thus, it is necessary for the healthcare system to pace up with this advancement to manage the significant changes (Australian Institute of Health and Welfare, 2016; Khanna et al., 2013; You & Okunade, 2017). These innovations demand high-quality data in large amount to be used for healthcare services. That is why AI and other related tools are being deployed continuously on a large scale in order to process, interpret and use such huge data being available for the healthcare system. Various countries across the globe are adopting the use of AI in healthcare system in order to develop the infrastructure, researches, opportunities, literacy, etc. (Canadian Institute for Advanced Research, 2018; China Institute for Science and Technology Policy, 2018; European Commission, 2018; Government of the Republic of Korea, 2016; House of Lords, 2018; Martinho-Truswell et al., 2018; Ministry of Economic Affairs Employment of Finland, 2017; National Institution for Transforming India Aayog, 2018; National Research Foundation, 2018; National Science and Technology Council, 2016; Nordic Council of Sweden, 2018; Strategic Council for AI Technology, 2017; The Agency for Digital Italy, 2018; The Danish Government, 2018; UAE, 2017; Villiani et al., 2018; Vinnova, 2018). In 2016, the Australian government created a National Digital Health Strategy in order to produce effective healthcare service with minimum expenditure (Australia’s National Digital Health Strategy, 2018). With further application of AI in healthcare, it can deeply potentially reshape the role of healthcare professionals and their beliefs, assumptions and values in the healthcare system (Erikson & Salzmann-Erikson, 2016).
AI is being used widely in healthcare to create and store data related to medicines, health and the patients in the hospitals. These data in turn are being used by the laboratories in order to carry out the tests and researches on patient’s health and medicinal applications. These data are not limited to the hospitals only but are being used by different laboratories, research organisations, institutes or different IT companies to carry out researches on the application of data for various tasks and wide application of AI in this field (Winter & Davidson, 2019). Data available in healthcare sector are used on the basis of their models to be examined, which ascertain the use of the data, purpose behind the use, quantity and quality of the data to be used, anticipated outcomes, user using the data, etc. An information is the set of data to be used by the organisations to carry out the researches on a large scale these days, and these data are kept in various forms for analysing the further applications of AI in healthcare sector with the help of these data (Data Governance Institute, n.d.; Khatri & Brown, 2010; Perkmann & Schildt, 2015; Susha et al., 2017).
AI acts as a saviour for the medical science as it has proved itself to be the blessing in complex cases and diseases in which all other calculative and statistical tools failed to give desired results (Campbell, 2014; Grossi, 2011; Inza et al., 2010). There have been many successful cases, which have opened the way for AI to be explored further to bring evolution in the whole healthcare system. Through proper decision making and careful application, AI has been applied in cancer detection, recognising and understanding incurable diseases, identifying the possible solutions for them, curing methods for breast and other cancers, identifying the reasons and solutions for mental illness, psychological disorders, fatigue, heart and kidney issues, etc. (Bennett & Hauser, 2013; Daoud & Mayo, 2019; Delen et al., 2004; Lamy et al., 2019; Pereira et al., 2019; Shaikhina et al., 2015).
Till date, AI has been applied mainly for cancer and cardiovascular diseases, as these are the major cause behind the rising mortality rate, along with infectious and other chronic diseases. Early treatment of these diseases is now possible and improving due to continuous extraction of clinical understanding from AI and using it in turn in a well-managed system (Bassaganya-Riera & Hontecillas, 2018; Jiang et al., 2017; Kagawa et al., 2016; Leber et al., 2017). According to Abedi et al. (2017), AI models can be used to diagnose the acute cerebral ischemia rather than trained emergency medical respondents.
Though limited experimentation and variability in the data can reduce the quality of utility being derived, which in turn can be controlled with the help of AI and such related tools (Noorbakhsh-Sabet et al., 2019). AI can be used in many complex and chronic diseases with the help of proper infrastructure and tools (Gulshan et al., 2016). Another most important goal of AI is to optimise the medicines or drugs in the health sector to cure various issues with the help of researches on its wide applications and usages (Haverty et al., 2016). AI has been seen as a key element in recognising reliable and useful outcomes in healthcare system (BouAssi et al., 2017; Fergus et al., 2015). Now, it is possible to make use of deep learning as well in order to carry out the researches in the field of healthcare, and this platform can be used in mobile systems as well (Kiral-Kornek et al., 2018; Stacey, 2018). AI can also be used to diagnose the diseases based on biomedical image processing (Stoitsis et al., 2006), and it has been deployed in image segmentation, multidimensional imaging and thermal imaging in order to bring development in the quality and efficiency in image and analysis (Ghafarpour et al., 2016; Jo et al., 2019). AI can also be seen as an emerging tool in portable ultrasound tools, and it can be used by the untrained persons as well to cure many complex diseases, especially in underdeveloped countries or regions (Personal Ultrasound, 2017). Apart from all these, AI can also be used along with standard decision support systems (DSSs) in order to improve the efficiency and decision making in order to avoid burdening a single person (Elkin et al., 2018; Safdar et al., 2018).
Despite of so many successful outcomes and approaches, AI has faced certain limitations and challenges as well. These include those innate to science of machine learning, difficulties being faced in implementing the logistics, social and cultural barriers, etc. (Kelly et al., 2019). Apart from this, high cost of maintenance, need of complex and huge amount of data for reliable and effective outcomes, high-level supervision to reduce the risk of misuse of the data to the biased outcomes, etc., are all the challenges being faced while using AI in healthcare sector.
Till date, AI has been adopted in almost every field in order to explore and understand the scope of the technology and its implications further, especially in healthcare system. AI has the ability to take the healthcare system to a different level if implied properly, thus improving medical practices and roles of healthcare professionals (Gagnon et al., 2016; Hsieh et al., 2012; Rho et al., 2014). Along with technological innovations, AI should also be used to understand human behaviour and the impact of technology on the person using it as much as possible, to understand the behaviour and perception of the people towards healthcare and the extent to which healthcare professionals are connected with the healthcare system, affecting their roles and ability to deliver services. Thus, with limited reach of AI into healthcare and other related fields, there is need to understand the perceptions and experiences of the people in order to explore the use of AI in various fields (Shinners et al., 2020).
Objective
To identify a conceptual model for understanding the factors influencing patient satisfaction of several patients undergoing AI treatment.
Research Methodology
In the present study, the United States, Canada, Australia, UAE and China were chosen as a place of survey as these are advanced countries and the use of AI is highest in these countries compared to other countries. People in these countries prefer AI-based treatments over other methods of treatment. Thus, 249 samples were collected from different locations in the United States, Canada, Australia, UAE and China with the help of structured questionnaire, which were sent to the respondents through email. Initially, around 40 quality parameters were identified for determining customers’ awareness and preferences about AI in healthcare. Five-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree) as used by Cronin and Taylor (1992) was introduced for the measurement of each parameter. Along with these parameters, demographic and psychographic variables were also recorded for the respondents. Data after proper cleaning and validation were used for several multivariate analyses to attain the objectives of the study.
Findings and Analysis
Measurement Model
Confirmatory factor analysis (CFA) is commonly used in social research. Both exploratory and CFA are engaged to understand shared variance of variables. The overall fit of the model was assessed by chi square (χ2), goodness of fit index (GFI), adjusted goodness of fit index (AGFI), comparative fit index (CFI) and root mean square error of approximation (RMSEA). Hu and Bentler (1999) stated that GFI values over 0.9 and AGFI values over 0.8 indicate good data fitting. RMSEA value lies between 0.05 and 0.10 and is considered as an indication of fair fit, and values above 0.10 indicated poor fit. Composite reliability (CR) measures the consistency of content construct indicators, the higher CR indicates that potential variables are internally consistent; and the values should be greater than 0.5.
From Table 1, we can see that we are getting satisfied results for the CFA.
Goodness of Fit Indices (CFA).
Thus, from Table 2, we can conclude that congruence validity is accepted for this model, except for the construct nerve racking (NR), which has a very low value. From Table 3 too, we can see that average variance extracted (AVE) and CR are very less for the construct NR. From Figure 1, we can also conclude that convergent validity is also accepted as the variables associated with the factors are greater than 0.7.
Discriminant Validity.
Bold values indicate the square root of the AVE (main diagonal) is in all cases superior to the correlations among the constructs, which shows discriminant validity.
Results of the Measurement Model.


From Table 4, we can see that we are getting satisfied results for structured equation modelling. The structural model of AI suggests that personal touch (PT) will have a greater impact on patient satisfaction, and it is the most significant factor of patient satisfaction as the regression weight is 0.44. The study has shown that to a certain extent, there is also a positive relationship between patient satisfaction and the construct answerability (AB), construct wrong reporting (WR) and also construct comprehensive gap (CG), as the regression weights are 0.17, 0.09 and 0.03. Thus, it may be hypothesised that patients in general consider PT plays a very important role in determining patient satisfaction.
Goodness of Fitness (SEM).
Conclusion
AI streamlines and eases the lives of patients, doctors, etc., by doing tasks that are done by human beings, with less time investment and very low cost. The AI sector is projected to reach $150 billion by 2026, which shall be empowered as high-growth industry. Modern healthcare, with the help of machines, shall predict, embrace, grasp and proceed. Though PT still remains the most important factor because at the end of day, doctors give a greater understanding about the entirety of their life and how to help patients make decisions. Patient means going through the diagnoses, treatments, operations, etc., but each patient also has different life story that goes far beyond the medical treatment. AI seriously making inroads, but it seems AI in healthcare still remains to be challenging in critical circumstances.
Footnotes
Declaration of Conflicting Interests
The authors declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Funding
This research received no specific grant from any funding agency in the public, commercial or not-for-profit sectors.
