Abstract
Exports are affected by several economic, political, social and cultural determinants. The objective of this study is to examine the role of policy and cultural determinants on export competitiveness for different sectors, estimate the technical efficiency (TE) and suggest focus areas to improve exports. The study uses the method of stochastic frontier analysis on the bilateral trade of India over the period 2000–2016. The result findings highlight that there is underutilization and ambiguous effect of trade agreements for all sectors except intermediate goods (IGs). Foreign direct investments outflow has positive results for all the sectors with capital goods getting benefitted the most. TE of exports shows positive trends for IGs, negative trend for raw materials, and mixed trend for consumer goods and capital goods sectors. IGs show the best export competitiveness, whereas RMs have the highest export potential. The results underline India’s progress in integrating with the global supply chain through increasing TE in exports of IGs.
Introduction
The buoyant world economy and competitiveness are key determinants of exports (Rangarajan & Kannan, 2017). There is substantive literature on the role of economic, political, social and cultural determinants on exports competitiveness (Brodzicki & Uminski, 2013; Felbermayr & Toubal, 2010; Gokmen, 2017; Guzman, Ocampo, & Stiglitz, 2018). Several studies (Atif, Haiyun, & Mahmood, 2017; Seleka & Kebakile, 2017) have focused on the export competitiveness in specific industries like beef industry or sectors like agriculture. Few studies (e.g., Bhagavan, 1985; Francis, 2011) have explored some aspects of exports competitiveness products based on classifications on levels of processing and stages in the value chain.
Trade Statistics
The export competitiveness at different stages of the production process provides varying influence and capabilities in the value chain. However, there is scant literature on the inter-sector wise analysis of export competitiveness and varying effects of key determinants on the export performance. This study makes the distinction by comparing the effects of different factors determining the export competitiveness based on the level of processing and stages in the value chain. This kind of comparative study puts forth the differences in country-level factors affecting the four sectors, which were overlooked in previous studies. This study refers to four product groups (RM, IG, CoG and CaG) at different stages of production as the different sectors for analysis. In contrast, most studies focussed on either export as a whole or studied a specific industry or product category such as agricultural sector or textile industry. Our study fills this gap by applying stochastic frontier analysis (SFA) on India’s export competitiveness for different sectors. The use of production function in SFA gives the maximum possible extent of exports that can take place to a particular country.
The remaining of the article is as follows: the second section reviews the literature, the third section outlines the objectives and rationale of the studies, the fourth section discusses the methodology adopted, the fifth section portrays the analysis, the sixth section discusses the results and the seventh section draws conclusions and implications.
Review of Literature
The article reviews the literature from two perspectives. First, the literature is reviewed on the cultural, policy variables and other country-specific control variables affecting the exports. Second, literature review is carried out on the studies employing gravity model estimation and stochastic frontier approach. Ghemawat (2001) highlighted the significance of cultural, administrative, geographic and economic factors on exports. Indian exports growth indicators neither remain consistent nor remain homogenous across export basket for several such reasons (Doan & Xing, 2018; McDonald, Robinson, & Thierfelder, 2008). McDonald et al. (2008) discussed India’s non-integration into cross-country production chains and examined the impact of economic structures and trade patterns on exports. The determinants of cultural proximity also act as the proxy for the cost of communication, which affects export competitiveness (Felbermayr & Toubal, 2010). Carrere (2006) found that an increase in the number of trade agreements increases exports, due to reasons such as the decrease in tariffs, non-tariff barriers and improvement in export competitiveness (Doan & Xing, 2018). Financial flows influence the export competitiveness of an economy (Brodzicki & Uminski, 2013). FDI has several objectives, such as seeking resource, efficiency, market or strategic assets. Mohanty and Sethi (2019) associated FDI with increased trade, technology transfer, employment and integration in the global supply chain while Athukorala (2009) argued that FDI outflow contributes to improving the export competitiveness and opening of new market opportunities. Thus, FDI incorporates factors related to technology, market and knowledge transfer, which ultimately contributes to improved firm efficiency and productivity. McCallum (1995) identified the ‘border puzzle’ for the interprovincial and province-state trade of the United States and Canada. Frankel, Stein, and Wei (1995) argued that regional trading blocs along with time-invariant dummies like common language and common borders contribute to the increase in trade flow. Head, Mayer, and Ries (2010) investigated the decreasing but existing effect of colonial links. Other control variables that affect the exports are GDP, which behaves as a proxy for the expenditure and the production functions. Isard and Peck (1954) first explained the negative relationship of distance with domestic as well as international transport. Trade costs linked with tariffs, regulations and exchange rates vary inversely with the elasticity of demand in sectoral classification (Doan & Xing, 2018; McDonald et al., 2008). Bergstrand (1985) found empirical evidence of exchange rates significantly affecting the export competitiveness. Exchange rate movements affect trade by creating uncertainty about future costs in global transactions (Eregha, 2019). Martínez-Zarzoso and Nowak-Lehmann (2003) found that the population of the partner countries have a significant and positive association with the exports level of the exporting country. Ravishankar and Stack (2014) found high technical efficiency (TE) between countries lying in eastern and western part of European Union, while Atif et al. (2017) found low TE for Pakistan’s agricultural products with its neighbour India.
One of the earliest studies examining the determinants of exports using gravity model of trade was done by Tinbergen (1962). Anderson (1979) derived the same equation through constant elasticity of substitution (CES) preferences, Helpman and Krugman (2002) through product differentiation model, Bergstrand (1985, 1989) by establishing the relationship between trade theory and bilateral trade and Deardorff (2011) through the new trade theory. However, empirical gravity model overlooked the overall average barriers that countries engaged in bilateral trade face from their other trading partners. Anderson and Wincoop (2003) analyzed importer and exporter specific factors, access to the market for the exporter and exogenous factors like nature of the market economy and trade liberalization as the key determinants of export. Anderson and Wincoop (2003) suggested country-specific price-raising effects to measure multilateral resistances. Baier and Bergstrand (2009) established the theoretical relationship between bilateral and multilateral resistances and recommended simple averages instead of GDP-share weight for calculating multilateral resistance.
SFA is used to estimate the maximum values of any production function, exports in this case, and to further assess the possible expansion (Mahadevan & Gonemaituba, 2013). Aigner, Lovell, and Schmidt (1977) first formulated SFA to estimate the industry production function using a linear model for cross-section data by defining the error specifications. SFA model contains two error terms given in equation (1), uij is the economic distance bias error term and vij is the error term, which captures the effect of all the factors not accommodated in the estimation model (Kalirajan, 2007). SFA approach investigates the regulatory, economic, and policy reforms (Armstrong, Drysdale, & Kalirajan, 2008). OLS estimation is used to check the robustness of the SFA approach (Bauer, Berger, Ferrier, & Humphrey, 1998). One of the significant differences between these two methods of analysis is in the treatment of its error term.
Objectives and Rationale of the Study
The main objective of the study is to examine the role of policy and culture variables on the export competitiveness of different product classification based on stages of processing and stages in the value chain. To the best of our knowledge, studies have not shed light upon such aspects, conditions and factors due to which exports of a country varies across different levels of processing and stages in the value chain. Another objective of the study is to find the impact of cultural and policy variables on the TE with major trading partners of India. Export competitiveness of products based on classifications on levels of processing and stages in the value chain is determined by both, country-level factors as well as firm-level factors. For example, determinants of agricultural goods are largely country-specific factors such as food safety and standards, low trade costs and export orientation whereas determinants of manufacturing goods are related to an extent to firm-specific factors such as technological know-how. However, Filippini and Molini (2003) in their analysis of exports of manufactured goods and non-manufactured goods used country-specific variables. Since the main objective of the study is to examine the effects of culture and policy variables, this study is focusing upon country-specific factors.
Methodology
Data Source and Sample
Variable Description and Data Source

Empirical Model
The model specification for our analysis consists of two methods. The first method of analysis is the SFA approach, and its equation is the log-linearized form of modified gravity model. Sanso, Cuairan, and Sanz (1993) found that the log-linear transformation is a fair approximation of an optimal form. Additionally, several studies have applied the gravity model using the log-linearized form (Atif et al., 2017; Mishra et al., 2015; Ravishankar & Stack, 2014).
where
FDIit is the FDI outflow from the exporter country,
TAijt is the dummy variable for the status of preferential trade agreements,
contigij is the dummy variable for the common border between trading countries,
comcolij is the dummy variable for common colonial links,
comlangij is the dummy variable for common language,
GDPit and GDPit are the GDP of the exporter and partner countries,
distanceij is the geographical distance between the most populous cities of the two countries,
Popjt is the population of the partner countries,
ex_rateijt is the bilateral exchange rate;
the subscript t denotes the time-varying nature of the variable and explains the values for given year t. uij and vij are the error terms. The results also generate additional parameters given as
The value of γ explains the good fit of the estimation model, σ2 is the composed error term and λ explains the degree of inefficiency relative to the random error (Ravishankar & Stack, 2014). The estimation efficiency of this model does not suffer any loss because of the isolation of the single-sided error term for technical inefficiency, ui The comparative analysis of the observations of this specification model is done with the respective observations obtained from the OLS estimation.
However, Equation (1) consists of a trade cost function, which does not take the systematic bias and the exogenous factors into account such as changes in any bilateral route will incorporate trade diversion or creation for other trade routes. The variables of trade cost are given in Equation (5). The equation is further treated for multilateral resistances as given in Equation (6), where
and,
This estimation model brings endogeneity bias in the adjusted variable (Baier & Bergstrand, 2009). The biasness is removed by replacing the GDP -weighted share with the simple averages between distance clusters. Under the assumption of symmetric bilateral trade costs, the simple average method gives identical second and third term as
Therefore, the specification model for multilateral resistances adjustment is written as
where N is the number of distance clusters.
In the second part of the analysis, the TE for exports is estimated (Atif et al., 2017; Battese & Coelli, 1995). The range for TE is 0 to 1 where one denotes that actual export has coincided with export potential while any number between 0 and 1 denotes the gap between actual export and export potential for the given country-pair. The calculations for TE of exports are carried out for its major trading partners, including all the neighbourhood countries, which have geopolitical and cultural significance. The results are divided for two subperiods and the average TE is calculated for all the sectors. The TEs of the two subperiods are then used to calculate the TE ratio (TER) as
TE1 and TE2 are the TE for the time period 2000–2008 and 2009–2016, respectively. For TER greater than 1, it shows that TE has improved, otherwise deteriorated, where 1 being the neutral point. For the sake of comparison, the neutral point is adjusted to zero using the following equation:
Analysis
Summary Statistics
SFA approach for all the classification gives statistical significance with expected signs. The values for λ being greater than 1 explains the degree of inefficiency in the estimation models. The statistical significance of µ justifies the SFA approach. The values for γ are between 0 and 1, explaining the influence of country-specific constraints such as institutional and sociopolitical factors. The values for γ are closer to 1, which highlights that the estimation models are a good fit (Battese & Coelli, 1995).
Stochastic Frontier Analysis
gdpimp = GDP importer; gdpexp = GDP exporter; pop = population; exch = exchange rate; dist = distance; combor = common border; comlang = common language; col = colonial links; trade = trade agreements; fdiout = FDI outflow; cons = constant; obs = no. of observations; loglik = log likelihood; waldchi = Wald chi square.
Discussion
The production and expenditure functions, exporter and importer GDP and population, show high positive estimates. The control variable, Distance has the highest estimates for RM. These results are in line with that of Atif et al. (2017) in the analysis for the export competitiveness of Pakistan. Primary drivers for such results are the bulkiness of RM, particularly agricultural products. The high perishability rate and lack of enabling infrastructures such as storage and transportation are the prime challenges. For example, India has high transportation costs owing to the distance between areas of production and major ports. India needs to improve its infrastructure and institutional efficiency. FDI is positive and statistically significant for all the sectoral analysis, which reflects increasing global competitiveness and technological know-how for the Indian firms. However, Indian firms need to develop backward and forward linkages in the pursuit of improving export competitiveness.
OLS Estimates
Gdpimp = GDP importer; gdpexp = GDP exporter; pop = population; exch = exchange rate; dist = distance; combor = common border; comlang = common language; col = colonial links; trade = trade agreements; fdiout = FDI outflow; cons = constant; Rsqr = R square; waldchi = Wald chi square.
The TE of exports for all the sectors is shown in Figure 2. In order to create clear pictures of changes in TE over the two periods, adjusted TE ratios (ATER) are calculated in Figure 3. Both Figures 2 and 3 together provide an easier comparison of TE across countries, time periods and sectors. The estimation results show that India’s TE across countries and sectors lies within 80 per cent of potential. Exports with some countries in certain sectors exhibit low TE explaining India’s substantial export potential in such sectors. For RM, TE of export has decreased for most of the major trading partners except in instances like the USA, Canada and Vietnam. TE of export for Chile, Sri Lanka and Russia have drastically declined. India has the maximum export potential with Pakistan, Cambodia and Iran in RM sector. For IG, TE has increased for almost all the major trading partners except in instances like China and Japan. India has the best export performance for Bhutan, Hong Kong, UAE and Singapore. India has the maximum export potential with China, Russia and Myanmar in IG sector. TE of export has mixed results for CoG and CaG. For CoG, TE of export for Turkey, Republic of Korea and Israel have significantly improved whereas those of Russia, Canada and Cambodia have drastically declined. India has the maximum export potential with Pakistan, China and Thailand. For CaG, TE of export for UAE, Israel, Republic of Korea and Singapore have significantly improved whereas those of Mexico, Vietnam, Bangladesh and Cambodia have drastically declined. India has the maximum export potential with China, Pakistan, Japan and Indonesia.


In summary, all the analyses show theoretical consistency with the gravity model estimation for SFA as well as OLS methods. Distance is one of the most important determinants for RM. Colonial links is one of the most important determinants for CoG and CaG. Trade agreements show ambiguous effects for all the sectoral analysis except IG. Trade liberalization in IG will lead to production rationalization across regions leading to increased exports potential. There are no statistically significant results for bilateral exchange rates. These results are in line with the results of Rangarajan and Kannan (2017) for Indian exports. FDI is one of the key determinants for CaG. The estimation results for TE of export shows a positive trend for IG, negative for RM and mixed for CoG and CaG. The export potential is the highest for RM, and export performance is the best for IG.
In summary, all the analyses show theoretical consistency with the gravity model estimation for SFA as well as OLS methods. Distance is one of the most important determinants for RM. Colonial links is one of the most important determinants for CoG and CaG. Trade agreements show ambiguous effects for all the sectoral analysis except IG. Trade liberalization in IG will lead to production rationalization across regions leading to increased exports potential. There are no statistically significant results for bilateral exchange rates. These results are in line with the results of Rangarajan and Kannan (2017) for Indian exports. FDI is one of the key determinants for CaG. The estimation results for TE of export shows a positive trend for IG, negative for RM and mixed for CoG and CaG. The export potential is the highest for RM, and export performance is the best for IG.
Conclusion and Implications
The study highlights the cultural and policy determinants for better export performance and competitiveness for different sectors. Trade agreements have an ambiguous effect on different sectors except for IG. Indian exporters have been unable to utilize these trade agreements due to lack of information, high administrative costs and prevalent non-tariff barriers. The findings for FDI highlights the positive effects of technological capacity building, market creation and improved supply chain performance for firms in the global market in the IG sector. In terms of export competitiveness, IG show an increase in overall TE but with marginal change share in exports. In contrast to this, the share in exports of CoG has improved over the years, but the increase in TE has been limited to certain countries only. This pattern explains that there has been a concentration of exports to certain countries only for CoG while better integration in the global value chain for IG. Therefore, India needs to focus on several fronts like diversifying the export basket across destinations and intra-regional trade cooperation, especially in Asia Pacific region to meet its potential. The findings on trade efficiency of exports give a comparative assessment of export competitiveness for all the four sectors. India has the highest export competitiveness for IG and the highest export potential for RM.
This study underscores several insights. First, it is important to create channels for information dissemination and reduction in communication costs involved for exports. Second, there is a need to accommodate the issues of non-tariff barriers in trade agreements, especially for the RM sector. Third, policy emphasis should be on building better forward and backward linkages to facilitate trade creation, especially for CoG and CaG. Fourth, there is a need for higher infrastructure spending in order to reduce trade costs. The role of infrastructure, institutional efficiency and political alignment are crucial for trade creation. The insignificant results for common border and low TE for neighbourhood countries underline the need to lower the trade costs and restrictions. Trade agreements show positive results only for IG, highlighting the need to formulate bilateral and multilateral agreements keeping in view the progress in other sectors. The positive results for FDI reaffirm the fact that policies need to focus on making the norms easier for financial flow across countries. Furthermore, one managerial implication is that businesses should increase financial flows in order to improve exports. Future work may investigate the firm-specific factors, which affect the export competitiveness at different stages of processing.
Footnotes
Acknowledgements
The authors are grateful to the anonymous referees of the journal for their extremely useful suggestions to improve the quality of the article. Usual disclaimers apply.
Declaration of Conflicting Interests
The authors declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Funding
The authors received no financial support for the research, authorship and/or publication of this article.
