The present study is an attempt to develop a theoretical framework of career oriented attitudes (COAs) and employability of technology graduates from Indian institutions and also to develop scales to measure the same. Secondly, in this study, (a) the existing levels of such attitudes (viz., career-task involvement, career-goal sensitivity, career-purpose social networking and career-linked self-efficacy) and competitive strength for employability (CSEMP) have been measured and (b) the impact of such career oriented attitudes on competitive strength for employability of those graduates has been assessed. The two scales were administered to 222 technology graduates from three different segments of selected technology institutions. Career-purpose social networking was found very strong and the other three attitudes as well as CSEMP were found strong among the technology graduates. Correlation analysis shows that all the four attitudes are correlated with each other and regression analysis reveals that such attitudes have positive impact on Competitive Strength for Employability of the Indian technology graduates. The theoretical framework presented in this article and the measures developed for COAs and CSEMP are significant value addition to the body of knowledge in the organization and management area.
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