Abstract
This interview with Keshav Venkataraghavan, the staff cartoonist of The Hindu, explores the principles and the profession of political cartooning. Known as Keshav, to his readers, he has been drawing for 30 years and is now the editorial consultant of The Hindu. Beginning as a caricaturist who frequented the Chennai concerts to sketch the classical Carnatic musicians, Keshav has metamorphosed into an artist-cartoonist, effortlessly switching between the austere mind devoted to art’s spirituality and the specular mind which interrogates the socio-political sphere. While Keshav has drawn attention as an artist, his style of cartooning, surprisingly, has not been examined at length. As this is the first time Keshav becomes candid about the ethics, aesthetics and profession of cartooning, the interview demands attention, especially, for an Indian perception of cartooning. The interview attempts to answer the following questions: What decides the rhetoric, ethics and aesthetics of cartooning? Why is humour significant to cartooning? What is its role in making cartoons controversial? And what distinguishes political correctness from political incorrectness? Beginning with a discussion on the intriguing language of cartooning, the interview ponders over the process of choosing ideas and creating visuals for cartooning. This conversation with Keshav helps one to understand the tightrope profession of cartooning, as a thin separation between the scathed and smooth lines that tickle and prickle targets.
Introduction
Where tempers are frayed, where throats are hoarse, it is the soothing pastille. The cartoon cuts people in power to size.
An interview with an editorial cartoonist, especially in these times of crises in cartoon-dom—the Danish Cartoon Controversy in 2005; the Charlie Hebdo Shooting in 2015; the arrests of Zunar (Malaysian cartoonist), Leslie Chew (Singaporean cartoonist), Musa Kart (Turkish cartoonist), Islam Gawish (Egyptian cartoonist) and Ali Ferzat (Syrian cartoonist) between 2007 and 2016; and the detention of Nsé Ramón Esono Ebalé by Equatorial Guinean authorities in September 2017—helps to understand their predicament. It is a profession in which life thinly hangs between the smooth and the scathed lines of visual commentary. Kuipers’ observation that ‘the cartoon crisis is best understood as a transnational “humour scandal”’ (2011, p. 64) points to humour’s critical role in political cartoons. Polemical works such as Henri Bergson’s Laughter (2008), Michael Billig’s Laughter and Ridicule: Towards a Social Critique of Humour (2005), Sharon Lockyer and Michael Pickering’s Beyond a Joke: The Limits of Humour (2005) and Moira Smith’s ‘Humor, Laughter and Boundary Maintenance’ (2009) suggest the aporetic 1 limit of the language of humour, which sometimes fails to amuse its audience. When humour is misread in an intolerant political environment, cartooning itself is threatened. While interviewing Keshav, we were curious to find answers to the following questions: How does cartoon as a medium inform our knowledge system? What decides the rhetoric of a political cartoon? What distinguishes political correctness from political incorrectness? and How does humour transmute into anger?
Keshav Venkataraghavan, Keshav to his readers, has been The Hindu’s 2 staff cartoonist for 30 years and is also its editorial consultant. Keshav, compared to his contemporaries, is content to be a genial critic than play the gadfly. Following Laxman’s dictum—a sense of history, drawing skill and a sense of humour—Keshav takes on the mantle of the cartoonist by being a keen observer and a sharp researcher, who is punctiliously accurate with facts. Since joining The Hindu in 1987, he has ‘sketched over 15,000 political cartoons and over 10,000 illustrations’ (Kumar, 2016). The school of Ananda Vikatan, 3 a training ground for cartoonists including Madhan, Mali and Gopulu, also groomed Keshav, who was, otherwise, self-taught.
While Keshav has drawn attention as an artist (Moses, 2016; Nambirajan, 2012; Sridar, 2014; Subramaniam, 2016; Viswanathan, 2017), his style of cartooning, surprisingly, has not been examined at length. While his contemporaries have courted controversies, Keshav has survived over 30 years, without the smear of controversies; proof of his dexterity to balance the sibling tension between humour and anger in the language of cartooning. Chitra Subramaniam (2016), best describes his artistry: ‘Strokes of pen and plume are that of a soul at peace as much as they are that of an enquiring one, the ultimate paradox that is life’. What sets him apart is that fine blend of the artist and the cartoon journalist. The art of painting solely becomes his platform to express ideas subjectively even as he objectively interprets events, passes judgement on the quotidian through cartoons. The difficult combination of free expression and the monitored expression makes him draw that fine line between political correctness and the unpolitical correctness. The interview whets curiosity about the precarity of cartooning.
The style reflects the cartoonist’s character, he says. Describing his own as subtle, he is averse to the use of violent symbols and prefers to confront political issues with straight and tenuous metaphors. Commenting on the instrumentality of humour in political cartooning, he draws attention to satire, which would rather prick than wound a person; it calls for an adroitly achieved balance between humour that carefully skirts anger. 4 Both his cartoons in the editorial ‘Cartoonscape’ as well as in the ‘Dr Humerus’ (refer Figure 1) column are a mesh of fine lines of criticism embellished with humour; a sort of ‘dignified irreverence’ or, in Laxman’s words, they demonstrate a ‘firm control over satirical draftsmanship’ (Laxman, 2015). Opening up on the purpose of cartooning as giving ‘voice to the voiceless’, Keshav becomes candid about the profession, the ethics and the aesthetics. This interview took place in Chennai on 8 September 2017.

The review of studies, from 1895 to 2017, throws light on the chequered history of cartooning. The studies between 1895 and 1937 concentrated on tendencies, techniques and principles of caricaturing (Cary, 1933; Lemann, 1935; McBride & Verbeck, 1895; Robinson, 1917). Caricaturing as a basic technique predates the tradition of cartooning and is derived from the Italian carricare meaning to overload or exaggerate. While caricature looks at the deformation of personalities, cartooning focuses on the ambivalences of issues and events. After the 1930s, as cartooning began influencing newspaper circulation, studies focused the historical and sociological intervention by cartoons (Bader, 1941; Cuff, 1945; Hess & Kaplan, 1968; Kemnitz, 1973; Shaw, 1966; Ross, 1974; Vinson, 1957). Isabel Simeral Johnson’s ‘Cartoons’ (1937) is perhaps the earliest historical account of cartoons from England, Holland, France and the United States. The sociological study of political cartoons primarily evaluates its role in forging social control as well as public opinion (Asher & Sargent, 1941; Bogardus, 1945; Hines, 1933; Streicher, 1965). Ernst Gombrich’s ‘The Cartoonist’s Armoury’ (1963), from the perspective of an art historian, looks into ‘what role the image may play in the household of our mind’ (1963, p. 127).
With Roland Barthes’ ‘Image Music Text’ (1977), interest turned to the elements contributing towards the image’s rhetoricity. Lawrence H. Streicher’s ‘On a Theory of Political Caricature’ (1967) is arguably the earliest attempt to theorize the elements of political caricaturing. Numerous studies on the structural approach and metaphorical analysis of political cartoons soon followed (Conners, 2005, 2007; Coupe, 1969; El Refaie, 2009; Gamson & Stuart, 1992; Greenberg, 2002; Medhurst & Desousa, 1981; Morris, 1993; Sani et al., 2012). After the Danish Cartoon Crisis, the cartoon has been seen ‘as a visual source that reflects discourse and counter-discourse’ (Khanduri, 2014, p. 14). The academic world jolted, by the crisis, started examining the role of censors besides freedom of expression (Freedman, 2012; Goolam, 2006; Keane, 2008). Victor Navasky’s The Art of Controversy (2013) analyses factors like image, content and stimulus which make political cartoons controversial. While most studies theorized techniques, principles and stylistics of cartooning, the role of humour and its rhetoric still remain fallow territories.
Compared to the Western tradition of cartooning, which dates back to the eighteenth and nineteenth centuries, India began as a market where cartoons were imported as the ‘affective registers of empire’ (Khanduri, 2014, p. 3). Today, India boasts of a strong tradition of cartooning and caricature with a creative effort from 29 states and 22 scheduled languages. Paradoxically, the most coercive colonial rule of almost 200 years (1757–1947) institutionalized cartooning culture in India. Before the colonial era, the vidūsaka, the court jester like Tenali Rama or Birbal, was the symbol of political cartooning.
Cartooning in India developed through the strokes of Thomas Rowlandson, James Gilray and James Moffat (Khanduri, 2014, p. 3). The arrival of Punch: The London Charivari, which introduced the popular style of cartooning, spurred numerous Indian-version magazines that covered imperial politics such as The Indian Charivari, The Oudh Punch, The Delhi Punch, The Punjab Punch, The Indian Punch, Urdu Punch, Basantak, Gujarati Punch, Hindu Punch, Parsi Punch and The Hindi Punch (Mitter, 1994, p. 138). The earliest cartoons that circulated among Indians came through Bengal Hurkaru (1795–1866) and The Indian Gazette (Mitter, 1994, p. 137) and it continued through Amrita Bazar Patrika (1868) and Sulav Samachar (1870). The Indianized caricature albums known as Chitravalis (Khanduri, 2014, p. 8) captured the realities of untouchability and other social evils through cartoons which were popular among Indians who had not caught up with the English puns and metaphors. Pre-independence era cartooning followed what Peter Barry (2002) calls the ‘adopt’ stage when the English tradition was mimed and, later, ‘adapted’ to communicate the social problems pertaining to Indian society.
In the post-independence era, in the ‘adept’ stage, Keshav Shankar Pillai (1902–1989), the father of Indian cartooning, set the platform for cartooning through Shankar’s Weekly (1948–1975). The mantle passed from Shankar to Kutty (1921–2011), R. K. Laxman (1921–2015), Abu Abraham (1924–2002) and Mario Miranda (1926–2011). Abu Abraham’s double of Laurel–Hardy characters in ‘Private View’ (Krishnakumar, 2002); the exaggeratedly curvy lines of Mario Miranda and Kutty have been signature styles. R. K. Laxman, the creator of ‘The Common Man’, produced hard-hitting cartoons that nailed political issues with ‘You Said It’ through the view from the streets. The second generation including O. V. Vijayan (1930–2005), the ‘unforgiving cartoonist’ (The Hindu, 2002), and Rajinder Puri (1934–2015) took cartooning to the next level, through an unsparing, aggressive style. The tradition continues in the cartoons of E. P. Unny (The Indian Express, ‘Business As Usual’) 6 , Ravi Shankar, Ajit Ninan (The Times of India, ‘Ninan’s World’) 7 , Sandeep Adhwaryu (The Times of India, ‘The Line of No Control’) 8 , Keshav (The Hindu, Cartoonscape) 9 , Surendra (The Hindu, Cartoonscape) 10 , Gokul Gopalakrishnan (Deccan Chronicle) 11 and Shreyas Navare (The Hindustan Times, ‘Dabs and Jabs’) 12 . With the newspaper circulation touching 329,204,841 in 2011 (Khanduri, 2014, p. 2), cartooning has become serious business. In recent times, India too witnessed a slew of crises and the attendant activism: The murder of Outlook cartoonist, Irfan Hussain in 1999; sedition charge against Aseem Trivedi in 2011, for an anti-corruption cartoon which insulted national symbols; the controversy of Shankar’s cartoon in the NCERT political science textbook in 2012; and recently, the arrest of Cartoonist Bala from Tamil Nadu in 2017 for representing ministers in the buff. Taking cognizance of this disturbing trend, one aims to understand whether there is an Indian ‘sense’ of cartooning? If so, to what extent has it graduated?
The earliest studies on political cartooning, understandably, have been by practitioners like Abu Abraham and R. K. Laxman. Abu’s ‘Anatomy of Political Cartoons’ (1975), ‘Why Does Kerala Produce so many Cartoonists?’ (1995) and Vijayan’s The Cartoonist Remembers (2002) present the nuances of cartooning and its development in India. Laxman’s ‘Freedom to Cartoon, Freedom to Expression’ (1989) discusses the history of Indian cartooning buttressed by his stint with the Times of India. The NCERT cartoon controversy (refer Editorial, 2012; NCERT, 2012) gave momentum to studies on political cartoons (Chakrabarti, 2004; Chatterjee, 2007; Roy, 2012; Sampat, 2007; Singh, 2012). Ritu Gairola Khanduri’s Caricaturing Culture in India: Cartoons and History in the Modern World (2014) ‘combines historical narrative with ethnographic testimony to give a pioneering account of the role that cartoons have played ... in political communication, public discourse, and the refraction of ideals central to the creation of the Indian post-colonial state’ (2014). 13 Christel R. Devadawson’s Out of Line: Cartoons, Caricature and Contemporary India (2014) gives an account of the graphic satire through a reading of Shankar, Laxman, Abu, Vijayan and Ninan. Largely, studies on Indian political cartoons have focused the historical and anthropological accounts (Fisher, 2004) while studies on an Indian ‘sense’ of cartooning and a theoretical approach towards the rhetoricity of an image are negligible. The paucity of studies—on Indian cartooning and the role of humour—set us on a pursuit of a theory about humour. In a wide-ranging interview, Keshav addresses the concerns regarding the tradition of Indian cartooning, the rhetoric of the image, humour, metaphor, the ethics and aesthetics of cartooning.

As far as reading of the cartoon is considered, if the editor is not happy with the cartoon, it means, the communication is bad. Then you see what is lacking and improve the cartoon which makes it more communicative. So it is by trial and error. And now how many seconds do you give to a cartoon? Within two seconds, if it does not hit your eye, the readers will not make the effort to understand what one is trying to say. So you have got only two seconds to make the point. Merciless! In that moment, we will have to grab the attention. Or it has to hit you so hard that it will remain in your mind forever. That was what David Low and others did.
In cartooning, we are directly communicating with the people. It is essential that the audience understands what we say; it is unlike classical art which is left to their imagination. In cartoons, if the people read them differently, it is plain bad communication. And as a cartoonist, you learn the right methods of communication only through trial and error, as it takes time to know how an idea can reach people through effective communication.
We are just pulling down their egos a peg or two, pricking them.
When a lot of people are angry and they feel strongly that something has to be done. Protests? Debates? Ranting? Bandh? Lot of anger. Now, we try to take the thoughts a step further and draw our comment. It actually converts that anger into humour. It is successful when the readers can relate to it saying: ‘yes, he nailed it’. Like Laxman’s ‘You Said It’; the pulse of the people. That can stay in the memory of the people for long.

That apart, a good cartoon will last as long as history is discussed. David Low is a case in point. The great war-time cartoonist is a legend and some of his cartoons are remembered to this day.
It is a problem. In your vocabulary, you may have, say 2,000 words or 3,000 words. In visuals, it is much, much less. The visual memory that the people have is less. I have to communicate within the limited force field of the visuals for you to understand.
The principles of cartooning have evolved, over a period of time. Now even Panchatantra 21 is not being used. It is not barred but it has become stale as portraying characters in animal form; the reader gets offended. It was easy to use animals in cartooning because they do not change character. But now it has become a taboo. Remember, the two donkeys that appear on the mast head of Thuglak; 22 people used to take offence even to that. So, now, the visuals have become very sensitive. It is the same with every political leader— you cannot say whatever you want to say. Society itself has become very polarized and it has become very political. Everybody has become pro-this or anti-that. Make the point but in a more subtle way. Or, you will have to stand out and fight with different vested interests, which is never-ending. I have been cartooning for around 30 years. Things have changed over a period of time. We have criticized every government that came to power, but people often tend to ignore the fact of us being critical.
Conclusion
This freewheeling conversation with Keshav has traversed a gamut of topics that a political cartoonist negotiates on a daily basis. As a genre and as an increasingly endangered one, political cartoons are more linguistic (regional) in nature (Khanduri, 2014, p. 18) as every single frame presents a slice of myths, customs and habits of a particular nation/state or region, making it ‘ethnographic’ (Gopalakrishnan, 2014), and hence, the cartoonist is verily a cultural historian. An editorial cartoonist, adept at the ‘art of intervention’ 23 (Devadawson, 2014, p. 1), wears many hats: as an artist, a journalist and a humorist. The chance to experiment with the visual is a Damoclean sword. The licence to cartooning comes with huge responsibility; even as one exposes the warts of the system; the sharpened pencil points must not poke persons or their public image.
A cartoonist like Keshav charges his pen every day to confront the sharp (sarcastic) and smooth (flattering) lines of visual political commentary. Though the cartoonist unfalteringly responds to the call by religiously choosing to be ethical, honest and direct in his commenting, he/she walks a tightrope with the career in perpetual jeopardy. Recognizing the place for protest in a developed society, Keshav is optimistic about the future of cartooning which he is sure will exist in one way or the other; perhaps the platforms for expression may change with time but the purpose of cartooning—of fluttering like a butterfly though stinging like a bee—will merrily continue even in the digital world of e-cartoons, trolls and memes.
Declaration of Conflicting Interests
The authors declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Funding
The authors received no financial support for the research, authorship and/or publication of this article.
Footnotes
Acknowledgements
We thank Mr Keshav for the interview. We also thank The Hindu for providing us the permission to reproduce the images.
