Abstract

Cinema’s powerful presence in everyday life has always been linked to its ability to both represent and inscribe details that may miss the eye, using the expressive language of bodies, gestures, space and narrative. When these qualities become amplified in popular blockbuster films, their power is frequently dismissed and the potential of this genre’s role in diverse social contexts is routinely undermined. Pathaan, Shah Rukh Khan’s (SRK) comeback vehicle after a hiatus of four years, is a film that made a splash with its dramatic release and massive run at the box office. Like the aesthetics of blockbuster cinema (Acland, 2013), Pathaan became associated with spectacular special effects, a sense of tonnage articulated in the ongoing generation of information linked to the film’s ability to draw noisy and cheering crowds to the theatres, its large budget and even larger returns. At the core of this blockbuster, however, was SRK’s altered identity as an action hero, a new look that was the main highlight unveiled in stages through photographs, teasers and trailers prior to the film’s release.
The significance of Pathaan lies in its ability to source the recent past and congeal into a major media event. There are periods in history when films have become immersed in the circumstances in which they were created, drawing fuel from a sense of topicality while also becoming triggers for media debates in public life. In 1994, Daniel Dayan and Elihu Katz identified media events as distinct from the routine production of news; these are enormous events, largely state-centred and televised in real time to have a transfixed audience. The authors argued that electronic media like television could command attention through their ability to portray stories about contemporary events. The events could be political or sporting battles, charismatic missions or rites of passage associated with well-known figures. Media events, they said, are also performative since they are not always tied down by notions of balance, neutrality or objectivity. They are, in fact, interventions, not narrative accounts, that actively build new worlds. While the framework of the media event for Dyan and Katz was largely linked to television and the nation, globalisation and digital technologies have created a larger sense of a transnational universe that goes beyond television to move across a new platform economy.
Pathaan is a contemporary film of immense significance, not because it is exceptional but because the context of its creation and circulation, its geographical imagination and its personification of SRK’s stardom cannot be isolated from an examination of the way the film’s blockbuster aesthetics and presence through widespread circulation became a sensational media event. As an espionage spy film with its assortment of villains, heroes, femme fatales, explosions and constant movement and action, the film set a different kind of stage for SRK to perform against the tide of attacks he has faced as a Muslim star in the last few years. Eight months after Pathaan, Jawaan (Atlee, 2023) was released to become an even bigger hit. While it is important to place these two films together as part of a continuum, in this dossier, seven of us focus entirely on Pathaan to reflect on that overwhelming moment of surprise, exhilaration, and ecstasy that reinstated Shahrukh Khan back in the saddle.
Pathaan, according to
In my essay, I focus on charged viral moments involving SRK’s off-screen persona since the arrest of his son, Aryan Khan. I show how these performative images were critical to affectively influencing the making and reception of the film. I connect these fragments to the networked experience of fans/spectators who demonstrated a sense of viral agency through their dancing and hollering, reawakening the embodied experience of single-screen audiences to intervene in online space where their performance could draw special attention and become part of a repetitive aural and visual force to resuscitate SRK’s beleaguered stardom.
