Abstract
While there are several studies regarding the technical efficiency of Indian general insurance companies, the field of profit efficiency remained relatively unexplored. The present study seeks to fill this gap. In the present article, two alternative ratio-based approaches have been adopted for the estimation of profit efficiency of Indian general insurers. The profit efficiency scores so derived are then decomposed in to revenue and cost efficiency components. In the final stage, the impact of several contextual variables on the efficiency scores are analysed. The data set for the present study includes information pertaining to 15 general insurance companies for the period 2011–12 to 2016–17. The outcome shows that the public sector insurers have done well in terms of revenue efficiency but needs to be concerned about cost efficiency. Further, the application of pooled ordinary least squares regression show that solvency ratio is an important explanatory variable of profit efficiency. Significance of the impact of return on equity on profit efficiency is, however, contingent on the model chosen.
Introduction
General insurance (alternatively called non-life insurance) encompasses property, liability, health and personal insurance. In a globalised economy with rising complexities and health care costs, the importance of a well-developed general insurance sector cannot be undermined. In fact, the presence of a strong and well-developed non-life insurance sector is one of the key infrastructural prerequisites of rapid economic growth of the country.
The general insurance industry in India has a rich heritage. Modern form of general insurance business was established in 1850. India had more than hundred general insurance companies when the industry was nationalised in 1973, which led to the formation of 4 state-sponsored general insurance companies through the amalgamation of 107 private general insurance companies. Until the deregulation of the general insurance sector in 1999, which allowed private sector entry in the insurance business, Indian general insurance business was controlled by four public sector insurer (and one reinsurer). In the 1990s, India embraced an open market economy with greater role for the private sector. Financial sector reform was an integral part of the reform process that was initiated with banking sector reform involving deregulation of private sector entry and introduction of prudential regulations of banking operations. At the same time, the Government of India set up (in 1993) a High-Powered Committee on the Indian Insurance Sector (headed by Shri R. N. Malhotra) for examining the then existing scenario and recommend appropriate measures for boosting competitive efficiency and strengthening regulatory framework. The structural and regulatory changes undertaken in respect of the Indian insurance sector since 1999 were a fall out of the Committee recommendations.
In the post-liberalisation phase, the sector underwent important regulatory and structural changes during the last two decades leading to a rapid growth of the industry. Thus, during the period 2011–12 to 2016–17, gross direct premium increased by 2.4 times (from ₹545,780 million to ₹1,309,710 million). Total number of new policies issued annually from 8,570 million policies to 15,250 million. Total asset under management increased from ₹992,680 million to ₹2,223,440 million. Total number of offices expanded from 7,050 to 11,141.
The changing role of the general insurance sector in the Indian economy has attracted the attention of researchers and during the last few years, several research studies attempted to estimate the efficiency and productivity performance of the industry by adopting non-parametric methods. However, there is no study of profit efficiency performance of the general insurance companies in India as yet. The present study seeks to fill this gap as it tries to measure the profit efficiency performance of 15 major general insurance companies in India for the period 2011–12 to 2016–17. The present study has taken a two-stage approach. Thus, in the first stage, we have used value based approaches for estimating profit efficiency. In the second stage, the impact of several contextual variables (including solvency, return on equity and return of asset) on the efficiency scores is assessed using censored regression.
The remainder of the article has four sections and proceeds as follows. Section 2 provides a brief review of the cross-country efficiency literature related to the non-life insurance industry. Section 3 reviews the profit efficiency methodology and describes the two-stage approach adopted in the present study. Section 4 describes the variables and discusses the results. Section 5 concludes.
Review of Related Literature and Motivation for the Study
International Studies on Non-Life Insurance Sector Efficiency
Toivanen (1997) estimated the economies of scale and scope for the non-life insurance companies of Finland for the three period 1989–91. Empirical evidence obtained from the study suggested that the creation of a branch network is important for acquiring market power or informational advantages. Fukuyama and Weber (2001) estimated technical efficiency and productivity growth of the Japanese non-life insurance companies based on the information for the period 1983–94. The study revealed that between 1983 and 1990 productivity improvement (mainly contributed by technological change) was significant followed by a stagnation during the next three years. Ennsfellner, Lewis and Anderson (2004) examined the production efficiency of the Austrian insurance market for the time period 1994–99 using a Bayesian stochastic frontier for estimating aggregate and firm specific efficiency of the in-sample insurance companies. The study found that the process of deregulation of the Austrian insurance market had influenced productive efficiency of the insurers in a positive manner. Choi and Weiss (2005) examined the linkage between firm performance, market structure and efficiency of the U.S. property-liability insurers during 1992–98 using a stochastic frontier approach. Yang (2006) made use of a two-stage DEA (data envelopment analysis) model for estimating the production and investment efficiency of Canadian life and health (L&H) insurance industry. Kao and Hwang (2008) applied a two-stage DEA model to evaluate the marketing and investment efficiency of 24 non-life insurance companies of Taiwan input and output data for 2001 and 2002. Barros, Nektarios and Assaf (2010) applied a two-stage robust estimation framework for efficiency estimation of 71 Greek life and non-life insurance companies. The first stage results of the study indicated significant divergence in efficiency performance exhibited while the second stage regression results showed that competition is a major influencing factor of efficiency in the Greek insurance industry. Mahlberg and Url (2010) examined the impact of market unification project of the European Commission on the efficiency and productivity change of 202 German insurance companies for 1991–2006. The outcomes provide a mixed picture regarding the convergence of performance among the observed insurance companies. Cummins and Xie (2013) examined efficiency, productivity and scale economies in the U.S. property-liability insurance industry. The results indicated that the insurers below median size mostly exhibited increasing returns to scale, while the insurers above median size mostly exhibited decreasing returns to scale. Jarraya and Bouri (2014) investigated profit efficiency and optimal production targets of the European non-life insurance industry for 2002–08 using directional distance and Lagrangean function. Alhassan and Biekpe (2015) estimated efficiency, productivity and returns to scale for the non-life insurance market in South Africa for the time span 2007–12.The study applied truncated bootstrapped and logistic regression techniques for identifying the determinants of efficiency and the probability of operating under constant returns to scale. Ferro and Leon (2017) applied stochastic frontier analysis for estimating the technical efficiency of Argentine non-life insurance companies for the period 2009–14. The results of his study indicated a low average of technical efficiency for the observed insurers, a stagnated efficiency level during the later phase of the observed time period and a technical regress.
Indian efficiency studies
In the last few years, several research studies estimated efficiency of general insurance companies. Mandal and Ghosh Dastidar (2014) estimated the performance of 12 general insurance companies in India between 2006–07 and 2009–10 using DEA and tried to assess the impact of global economic slowdown on the performance of the in-sample insurers. Sinha (2017a) used a dynamic DEA framework for estimating the dynamic efficiency performance of Indian general insurance companies. In another study, Sinha (2017b) estimated efficiency of Indian general insurance companies for 2013–14 using the conditional performance benchmarking method. Ilyas and Rajasekharan (2019a, 2019b) evaluated the efficiency and total factor productivity of Indian non-life insurance industry during the period 2005–16. The second study by Ilyas and Rajasekharan (2019b) used Fare-Primont index for the computation of total factor productivity found that the non-life insurance sector exhibits very low level of productivity. Sinha (2021) estimated a Farrell-type profit frontier of the Indian general insurance companies.
Motivation for the Present Study
As indicated in the beginning, the general insurance industry plays a pivotal role in the economy as a facilitator of industrial investment. On one hand, the presence of a robust insurance sector is important as it can provide the very essential risk coverage to the physical infrastructure as well as the labour force (against ill-health). The ongoing COVID pandemic has brought to the fore the necessity of having a good medical insurance system that our country still lacks. On the other hand, the insurance sector has a crucial role to play as the supplier of long-term finance to the government and the business sector for facilitating the growth of public and private infrastructure in India. From this stand point, analysis of the financial performance of the sector is of paramount importance as the future growth possibilities hinges on the present financial fundamentals of the sector.
Methodology of First Stage and Second Stage Estimation
The Concept of Profit Function
In a market economy, business firms produce goods and services for the market with the ultimate objective of generating profit. The assumption of profit maximisation in neoclassical microeconomics presupposes the existence of a maximum/potential level of profit corresponding to the state of technology and input resources deployed by it. Optimality of profit requires that the profit function reaches a maximum at some point and declines thereafter. A firm’s ability to realise the level of profit depends partly on internal management as well as on the degree of competition and various other external factors such as the regulatory environment. Thus, the profit function is essentially a restricted profit function. From the conceptual stand point, this is ensured by imposing restrictions on the profit function. Mcfadden (1978) introduced the concept of restricted profit function followed by Lee and Chambers (1986), Chambers, Chung and Färe (1998), Portela and Thanassoulis (2005), Cherchye, Kuosmanen and Leleu (2010) and Färe et al. (2019). Proceeding with the restricted profit function, maximum profit is obtained by a firm when the profit function is tangential to the technology set. Beyond the maximum profit level, the profit function exhibits decreasing returns to scale. The implicit assumption is that the production possibilities are constrained by physical or economic environment or by the existence of prior contracts relating to input procurement/output delivery (Mcfadden 1978). Färe et al. (2019) mentioned some additional constraints like requirement of minimum employment, input availability limits, budget constraints, etc.
Measures of Profit Efficiency
The construction of profit frontier and evaluation of profit efficiency needs a clarity regarding the definition of profit. Nerlove (1965) defined gross profit as the difference between total revenue and total variable cost of the firm. Thus, the profit earned by a firm depends on the technology and the input and output prices. He introduced two concepts of profit efficiency. The first measure introduced by him was a ratio measure that compares observed and optimal profit levels. The second measure is an additive measure reflecting the difference between optimal and observed profits. Varian (1990) used an incremental measure that indicates the incremental profit that may be earned by an observed firm by selecting the optimal input–output bundle instead of the observed one. Chambers et al. (1998) introduced a directional distance function approach based measure of profit efficiency using the profit distance function. Portela and Thanassoulis (2005, 2007) used the Geometric Distance Function (GDF) for estimating profit efficiency. The GDF is defined as the ratio of input and output related indices. The input index is measured as the ratio of target and observed levels of inputs and the output index as the ratio of observed and target levels of output. The two studies used geometric averages for finding out the average levels of input and output targets and actuals. Portela and Thanassoulis (2007) decomposed this measure in to technical and allocative components. Cherchye et al. (2010) examined the short run profit maximising behaviour of productive firms. The study reviewed the alternative profit efficiency measures provided by Nerlove (1965) and Varian (1990). The study identified Varian’s measure of profit efficiency as the preferred measure of short run profit efficiency. Further, they showed that the gauge function introduced by Mcfadden (1978) can be represented as Varian’s measure of profit efficiency at the shadow prices and it provides an upper bound for the measure of profit efficiency, which applies for any system of market prices. Cherchye, De Rock and Walheer (2016) defined a multi-output profit function and provided a composite measure of profit efficiency. Färe et al. (2019) introduced a Farrell type distance function and provided a measure of profit efficiency, which is based on the ratio of incremental profit (difference between optimal and observed profit) and observed revenue plus unity.
Formal Presentation of the Profit Function and Maximum Profit
For providing a formal presentation of the profit function, it is essential to specify the technology that relates inputs with outputs. Let us consider a technology
Fare and Primont (1995) showed that (a) the profit function is non-negative, non-increasing in input prices (w) and non-decreasing in output prices (p), (b) it is homogenous of degree one in input and output prices and (c) the function is convex and continuous in positive prices.
For the estimation of profit efficiency, it is essential to define maximum profit formally. In the present context, we may define the maximum(potential) profit as
Approach of the Present Study
In the present study, we have used DEA, which is a non-parametric method for the estimation of efficiency. DEA is based on the twin assumptions of free disposability of inputs and outputs and convexity of the technology. DEA constructs production frontier on the basis of observed data for all the productive units (for which we have information) and uses the so constructed frontier for estimating the relative performance of the observed decision-making unit (DMU).
Application of DEA in the context of profit frontier, however, involves comparison of benchmark and observed levels of profit and these are derived from revenue and cost indicators. In this case, benchmark values can deviate from the observed values because of the following two reasons: deviation of observed and benchmark physical units and deviation in prices. Estimation of profit efficiency is problematic when input and output prices are not same across all the observed DMUs and unit prices of inputs/outputs are not available.
Tone (2002) pointed out that when prices are not equal across the observed firms, the application of the quantity-based allocation model can lead to erroneous efficiency-based ranking of firms. Cross and Fare (2008) pointed out that the two models (value based and quantity based) coincide only when the prices are the same across the firms. In the event of the existence of price differences across firms, Cross and Fare (2008) decomposed the difference in to technology and firm related components and found the impact to be material affecting the relative ranking of firms.
A second problem of estimation of profit efficiency relates to data negativity. Unlike input and output quantities, profits can be negative. This problem is quite common in the context of Indian general insurance companies.
In view of the above, we have used two estimation methods that are based on values of inputs and outputs and uses the revenue–cost ratio as the profit indicator. The first model (Model 1) is by Tone (2002). As per this approach, the profit distance function (Shephard 1953, 1970) can be written as
Profit efficiency of the firm can be computed as
Since we are using the ratio approach, the DEA program for the observed firm becomes the following:
Ratio-based profit efficiency of the firm can be computed as
The second model (Model 2) is based on directional distance function. For the technology set
When
Regression of Efficiency Scores on Contextual Variables
In the second stage analysis, we need to regress the profit efficiency scores obtained from the application of both the approaches on the contextual variables, which influence efficiency performance. Since the profit efficiency scores are bounded from below and above (the lower and upper bounds being 0 and 1, respectively), the problem can be countered either by resorting to data transformation (such as logarithmic or box-cox transformation) or by imposing restrictions (setting lower and upper bounds) on the dependent variable. While the Tobit Model is quite popular as the second stage method, there are reservations among the researches regarding the use of the approach. Hoff (2007) found that in most cases, ordinary least squares (OLS) can replace Tobit regression as the second stage method. Mcdonald (2009) pointed out that the second stage regression should be carried by a method that expresses the dependent variable in terms of fractional data. In view of the above, we have applied OLS regression of profit efficiency scores on the contextual variables.
Variables, Results and Discussion
Description of Variables
Efficiency evaluation of the general insurance companies requires the identification of inputs, outputs and prices of the insurance sector. However, specification of variables (and price parameters) in the context of an insurance industry is relatively complex due to the presence of several alternative approaches for the description of the insurer productive activities.
Eling and Luhnen (2010) found three major types of inputs, which are used in the insurance industry: labour (including agents and office staff), business services (including items such as travel, communications and advertisement) and capital (including debt and equity capital). Leverty and Grace (2010) mentioned three alternative approaches for choosing outputs: the financial intermediation approach, the user cost approach and the value-added approach. Insurance service providers as intermediaries collect premium from the insured and, in turn, provide risk coverage against unforeseen events. The user cost approach (Hancock 1985) treats an item as an input or output of the insurance industry depending on whether the net revenue contribution of the item is negative or positive.
Inputs, Outputs and Prices.
Inputs, Outputs and Prices.
The current study is based on the observations for fifteen general insurance companies for six consecutive financial year: 2011–12 to 2016–17. The in-sample general insurance companies include eleven private sector and four public sector general insurance companies. The relative data have been collected from the following two main sources: Annual Reports of IRDA for the respective years and the Handbook on Indian Insurance Statistics published by IRDA for the years 2012–13, 2014–15 and 2016–17. The audited accounts of the in-sample insurers have also been consulted where found necessary. Estimation has been made the assuming that the insurance companies operate under variable returns to scale.
Descriptive Statistics of Efficiency
Descriptive Statistics of Efficiency Scores for Model 1.
Descriptive Statistics of Efficiency Scores for Model 1.
Descriptive Statistics of Profit Efficiency Scores for Model 2.
It is to be noted that in the present study, efficiency scores have been computed relative to the year wise profit frontiers constructed on the basis of sample data and consequently efficiency scores are not comparable across time periods. However, the mean efficiency scores and the related standard deviation do provide us an idea about the performance variability relative to the economic (profit) frontier. Efficiency estimate for Model 1 (Table 2) exhibits convergence in performance (as indicated by upward movement in mean efficiency and decline in standard deviation) during the first four in-sample years. However, the mean efficiency scores have declined during the last two years under observation. The insurer wise profit, revenue and cost efficiency scores are presented in Tables A1–A3. Among the observed insurers, Shri Ram General Insurance, New India Assurance, SBI General Insurance and Bajaj Allianz occupied the top four positions under both the models.
Table 3 provides the descriptive statistics of profit efficiency scores estimated by applying the GDDF. The trend obtained from the application of directional distance function shows that mean efficiency score increased every year from 2011–12 to 2013–14 but showed fluctuations thereafter. Thus, the trend observed here is quite similar to that encountered in Model 2. The insurer wise profit, revenue and cost efficiency scores relative to second model are included in Tables A4–A6.
Decomposition of Profit Efficiency for Model 1.
Decomposition of Profit Efficiency for Model 1.
Decomposition of Profit Efficiency for Model 2.
Efficiency Variations across Private and Public Sector General Insurers (Model 1).
Efficiency Variations across Private and Public Sector General Insurers (Model 1).
Efficiency Variations across Private and Public Sector General Insurers (Model 2).
Panel Diagnostics-Regression of Efficiency Scores on the Contextual Variables.
Panel Diagnostics-Regression of Efficiency Scores on the Contextual Variables.
Regression of Efficiency Scores of Model 1 on the Contextual Variables.
Regression of Efficiency Scores of Model 2 on the Contextual Variables.
In the present study, we have applied two different models for the computation of profit efficiency. The results obtained from the two models are similar but not identical. This is because the estimation procedures are different. Model 1 allows estimation of efficiency through the possibility of radial expansion/contraction of revenue and cost. In the second model, the inefficiency in revenue/cost is calculated through the recognition of input and output slacks.
We now consider the similarities. For both the models, the results indicate that the public sector insurers have done relatively better than their private sector peers in terms of revenue efficiency (for most of the years under observation). However, they need to improve in terms of cost efficiency in order to enhance their level of cost efficiency. Secondly, one general insurance company, New India Assurance Company Limited is found to be efficient for all the in-sample years for both the models. Thus, it can be considered as the benchmark insurer for the peers in respect of profit efficiency. Finally, for both the models, application of OLS regression shows that profit efficiency is closely associated with solvency ratio. The empirical evidence regarding the linkage with return on equity, however, depends on the model chosen. Among the two control variables, the coefficient of log of total asset is significant in the second regression.
Future studies can extend the analysis in three directions. First, profit efficiency can be decomposed into technical and allocative components. Second, bootstrap DEA/stochastic DEA can be applied to obtain interval estimates of efficiency. Third, more contextual variables can be identified and considered for second stage regression analysis.
Annexure
Insurer Wise Profit Efficiency Scores (Model 1).
Insurer Wise Revenue Efficiency Scores (Model 2).
Insurer Wise Cost Efficiency Scores (Model 1).
Insurer Wise Profit Efficiency Scores (Model 2).
Insurer Wise Revenue Efficiency Scores (Model 2).
Insurer Wise Cost Efficiency Scores (Model 2).
Footnotes
Author’s Note
An earlier version of the paper was presented at Econference-2020 organised by University of Burdwan during February 2020.
Declaration of Conflicting Interests
The author declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Funding
The author received no financial support for the research, authorship and/or publication of this article.
