The effect of distributing tailored careers e-newsletters on students’ early career-related confidence: A pilot study

In 2013, approximately 14,000 students were enrolled at the Australian School of Business at the University of New South Wales. Although many of these students access the services and resources of the University of New South Wales’s Careers and Employment (5446 students in 2012), there are still a substantial number of students who approach the end of their degree and want to transition into the Australian workforce but have little understanding about the graduate recruitment process and how to best demonstrate their employability. As a result, the present study sought to identify an effective, resource efficient and inexpensive careers intervention that would have a wide reach to enable more students to increase their confidence in applying for graduate jobs.