The authors consider the systematic integration of service learning into a professional business school curriculum. Taking a developmental approach, students were involved in service-learning experiences throughout all 4 years of their education. Major barriers of faculty/organizational resistance, institutional infrastructure to support service-learning efforts, and pedagogical/curriculum design are addressed. The article focuses primarily on the pedagogical and curricular design and implementation of service-learning experiences that promote students' personal (moral) and professional (ethical) development.
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