Abstract
Objective:
There is broad agreement in the literature on the transformative potential of drug cryptomarkets that allow sourcing on a global market and consequently the circumvention of existing supply chains between producer and end user. We examine whether the transformative potential of drug cryptomarkets has been realized in two ways: Are cryptomarket drug sellers found in production and transit countries? and Do we see the increased use of shipping across international borders over time?
Method:
Using data collected by the DATACRYPTO software tool between 2013 and 2016, we characterize cryptomarket buyer behavior through the product reviews (i.e., sales transactions) posted on 15 cryptomarkets.
Findings:
Cryptomarket drug sellers are predominantly based in countries of Europe, North America, and Oceania. For both cannabis resin and cocaine sold on cryptomarkets, we find that known production and transit countries are not the primary sources of supplied drugs but rather key countries of consumption. In the case of 3,4-methylenedioxymethamphetamine, we observe that the Netherlands, a known production country, is the largest supplier. We further observe tendencies over time toward increased localization of cryptomarkets with regard to product destinations.
Discussion:
Though cryptomarkets offer a potentially global platform for drug distribution, they do not tend to be used as such. We explain our results with reference to buyers’ preferences regarding safety, risk, and convenience, alongside structural limitations for cryptomarket use such as bitcoin availability.
Cryptomarkets as Disruptive Innovation
The structure of international and domestic illicit drug smuggling has changed little in recent decades, as products move from producers to intermediaries and eventually to retail drug dealers who meet their customers face to face. Technological developments like mobile phones and pagers have facilitated a shift at the retail level, with many dealers now operating in closed markets in which they transact only with trusted, known, or vouched-for customers (Coomber & Moyle, 2014; Kerr, Small, & Wood, 2005; May & Hough, 2004). With the advent of drug cryptomarkets over the past 6 years, we are now witnessing a transformative drug market innovation (Aldridge & Décary-Hétu, 2014). Also known as Darknet markets or anonymous online markets (Christin, 2013; Soska & Christin, 2015), cryptomarkets have started to attract the attention of media, drug regulators, and drug market participants. These markets offer drug dealers a new distribution channel that has been characterized as anonymous open markets (Aldridge & Décary-Hétu, 2016), enabling drug sellers to transact with customers across larger geographical areas than they could previously.
Cryptomarkets are hosted on the hidden or darknet, a subsection of the Internet where all communications are encrypted and anonymized, thereby protecting both the infrastructure hosting the marketplaces and identity of their users. Cryptomarkets are visually and organizationally similar to online marketplaces such as Amazon and eBay that bring together multiple sellers in one location (Barratt, 2012; Christin, 2013). Vendors pay a bond upon signing up and a commission on each sale (Christin, 2013; Van Hout & Bingham, 2014). Marketplace administrators earn commission and in turn provide escrow payment protection and dispute resolution services, in addition to the technological infrastructure (Martin, 2014a, 2014b; but see Moeller, Munksgaard, & Demant, 2017, for exceptions). Payments are made using virtual currencies, most commonly bitcoin (Nakamoto, 2008), which provide some anonymity (Bancroft & Reid, 2016; Böhme, Christin, Edelman, & Moore, 2015; Europol, 2016). Products are shipped through postal systems.
The original cryptomarket, Silk Road, specialized primarily in the sale of drugs (Christin, 2013). The range of products and services offered on cryptomarkets has diversified in recent years. While the sales on cryptomarkets remain dominated by drugs (Soska & Christin, 2015, p. 42), listings for financial fraud, hacking, and identity fraud now make up just over 4 in 10 listings offered for sale. Recent estimates suggest that cryptomarkets generate drug sales of over US$14.2 million per month, a 3-fold increase from estimates in 2013 (Kruithof et al., 2016).
Cryptomarkets are international platforms. Indeed, when examining the geographic aspects of cryptomarket supply, Van Buskirk, Naicker, Roxburgh, Bruno, and Burns (2016) found vendors located in many countries, including some in which drug production takes place. It is therefore possible that cryptomarkets might provide drug sellers located in these producer countries with access to a worldwide retail market for their products, potentially changing the existing structure of drug markets and shortening supply chains.
Generally, drugs increase in value the further they are from their source (Boivin, 2014). The prime reason for this is the risk associated with trafficking and distribution. Risk thus acts as a “tax” on the product value, as every handler within the chain must be paid for taking his or her risk (Reuter & Kleiman, 1986). Because drugs increase in value the further they are from their production source, cryptomarkets could shorten the distance between drug users and drug producers by cutting out superfluous middle-market actors involved in the trafficking of illicit substances. The international reach of cryptomarkets has led Martin (2014b, p. 364) to ask whether illicit drugs could now “simply be posted directly from producers to consumers (both domestically and internationally), [with both being able to] find each other literally at the click of a button.” The fact that products increase in value as they travel from producer to consumer further encourages such a transformation because of the profitability of transactions with fewer middle men (Reuter & Caulkins, 1998, p. 594).
While cryptomarkets might function to shorten drug supply chains in this way, the extent to which this may occur is likely to differ by drug. Will cocaine producers in Columbia, cannabis growers in Morocco, and 3,4-methylenedioxymethamphetamine (MDMA) producers in the Netherlands all take advantage of cryptomarkets and sell directly to drug users, bypassing multiple layers of now superfluous intermediaries? The transformative potential of cryptomarkets may, moreover, manifest in a variety of forms and does not need to be limited to a producer-to-consumer model of transactions. Aldridge and Décary-Hétu (2016) have provided the first empirical support for the transformative potential of cryptomarkets, by describing the sale of drugs at price/quantity levels consistent with purchases made with resale intent. While these findings do not address the question of producer–consumer link, the finding that some wholesale supply activities may be supported within this alternate distribution channel may be consistent with the characterization of cryptomarkets as a disruptive development (Griffiths & Mounteney, 2017).
Previous Research
Van Buskirk et al. (2016) observe an overrepresentation of Australian vendors, in spite of high drug prices in Australia. It is suggested that these vendors order drugs at lower prices on cryptomarkets and subsequently sell them to domestic customers, in effect creating cross-national drug-arbitrage deals similar to those we would expect in domestic drug markets with substantial price differentials (Reuter & Caulkins, 1998). The Australian drug-arbitrage model suggested by Van Buskirk et al. (2016) appears to replicate traditional import patterns. Dolliver, Ericson, and Love (2016) found that countries producing novel psychoactive substances (NPS) and prescription medicines appeared to be supplying these drugs on cryptomarkets, mirroring traditional drug importation routes. However, Dolliver and Kuhns (2016) also observed an increasing geographic dispersion of the supply over time, which seems contrary to the notion of cryptomarkets “disrupting” drug markets by shortening supply chains. The extent to which cryptomarkets may be a disruptive drug market development may be limited. Martin (2014b, p. 364) himself points out that “Afghani villagers harvesting raw opium may not have sufficient access to the internet technologies and secure postal networks required to conduct exchanges,” stressing that the ability to participate on cryptomarkets is also limited in many ways. Summarizing previous research, Barratt and Aldridge (2016) conclude that “international drug trading is not an inevitable outcome of cryptomarket use.” Indeed, packages of drugs shipped across national borders may be subject to scrutiny by customs increasing the risk of detection (Décary-Hétu, Paquet-Clouston, & Aldridge, 2016), introducing risks to both buyers and vendors. For the former, it also extends the time between a purchase is made and the time when the drugs can be used.
This study brings empirical evidence to bear on the extent to which cryptomarkets transform or disrupt traditional drug supply chains versus simply replicate them. We do so by identifying the countries that supply three specific drugs on cryptomarkets, and how distribution patterns change over time. Our analysis has two steps. In the first step, we describe how the cryptomarket-facilitated trading of cocaine, cannabis resin, and MDMA are distributed across countries from which they are sold. These substances were selected because of their well-understood and differing trafficking and production characteristics, allowing us to assess precisely how, where, and for which substances the disruptive potential of cryptomarkets may be manifest. In the second step, we examine the extent to which cryptomarket selling may be understood as local or national in comparison to global. We conclude by discussing the consequences cryptomarkets may have for organized crime groups involved in drug trafficking.
Data and Method
This study uses data collected with the DATACRYPTO software tool (see Décary-Hétu & Aldridge, 2015). DATACRYPTO is web crawling and scraping software that logs in to a cryptomarket and downloads all of the available web pages. Once this crawling phase has been completed for a cryptomarket, DATACRYPTO switches to its web scraping mode and extracts selected information from each page it has crawled. Data for this article were obtained via frequent crawls of cryptomarkets containing information on drug sellers (vendors), the products they sell (listings), and product feedback (reviews). This so-called digital trace approach (see Décary-Hétu & Aldridge, 2015) is the established methodology for data collection from cryptomarkets and has been applied in several studies (e.g., Aldridge & Décary-Hétu, 2014, 2016; Broséus et al., 2016; Christin, 2013; Demant et al., 2016; Dolliver, Ericson, & Love, 2016; Dolliver & Kuhns, 2016; Soska & Christin, 2015). The large and longitudinal data set for our study was collected through repeated marketplace crawls. Below we focus on shipping information extracted from these marketplace crawls.
Previous studies that have focused on the geographical flow of illegal drugs on cryptomarket have been limited by analyzing products listed for sale by vendors rather than products sold (Dolliver & Kuhns, 2016; Dolliver et al., 2016; Van Buskirk, Naicker, Roxburgh, Bruno, & Burns, 2016). Because sales generated by cryptomarket drug listings are far from distributed equally across vendors (Christin, 2013; Soska & Christin, 2015), our understanding of product flows are limited where studies do not connect geographical data to actual sales. We therefore extracted geographical data from transactions and the revenue these generated rather than only from items listed for sale. We use feedback left by customers as a proxy for actual transactions. This approach is well established (e.g., Aldridge & Décary-Hétu, 2014, 2016; Christin, 2013; Demant, Houborg, & Munksgaard, 2016; Kruithof et al., 2016) and provides reliable data on demand (see Soska & Christin, 2015, p. 46, for an evaluation). Table 1 presents descriptive statistics for our data set collected from 15 cryptomarkets with data dating back to 2011. Most data collected cover the period from the end of 2013 to mid-2016, wherein the main proportion of data collection took place. The data set comprises 3,010,288 product reviews that we use to provide an estimate for sales over the period of more than US$500 million. Customer reviews, also known as feedback, are used as a proxy for transactions (sales). Kruithof et al. (2016) suggest customer reviews connected to listings capture 71–81% of actual transactions. The actual numbers of transactions and associated revenue generated by vendors—and thus the size of the cryptomarket economy—will therefore be higher than our estimates suggest.
Cryptomarkets Included in This Study.
Because our data set results from repeated marketplace crawls over the years of data collection, some reviews will have been observed multiple times. We therefore removed suspected duplicate reviews of the same product that share the same review text, product rating, and date. For cryptomarkets that do not associate dates with customer reviews, we remove suspected duplicate reviews based on identical text and product rating, leading to an extent of underestimation of transactions and revenue. With regard to prices, vendors who may temporarily stop trading (e.g., vacation) or who are out of stock but wish to keep their listings online—and retain valuable customer feedback—can increase the price of a listing by one order of magnitude or more to deter customers from making purchases. This practice is known as setting a holding price (Aldridge & Décary-Hétu, 2016; Soska & Christin, 2015). To address the problem of holding prices, we discard the very few transactions above US$10,000 as employed by Soska and Christin (2015). While both strategies, the removal of suspected duplicated reviews and transactions of US$10.000 or more, result in underestimations of total cryptomarket sales, this problem is less relevant given that our research questions rely on a comparative and relational analysis.
Vendors may also decrease or increase the price for a variety of reasons (e.g., risk, attracting new customers). We further observed that some vendors will change shipping specifications over time. With both shipping and pricing being attributes subject to change, we therefore consider each transaction separately. For each customer review that we treat as a transaction, we assign product information as observed on the date closest to the date-of-review. With exceptions (Silkkitie and Valhalla), most cryptomarkets offer the date on which a review was given. If no date-of-review is available, we use the date on which the review was first observed instead.
We then extracted additional data—specifically price, drug category, and shipping information—from each transaction based on customer reviews as a proxy for actual transactions. Drug categories are not always comparable across marketplaces, and vendors may also misclassify products intentionally or unintentionally (Aldridge & Décary-Hétu, 2016; Demant et al., 2016; Dolliver, 2015a). To identify the listings of cocaine, cannabis resin, MDMA, and ecstasy, we trained a machine learning classifier based on the one applied by Soska and Christin (2015). This classifier was first fed the descriptions of 105,000 listings as well as the category each listing fell in based on a manual classification of the data by research assistants. The classifier was then trained to recognize the words in the descriptions that were correlated to specific categories. Words like “the” or “drug” were disregarded. The classifier was then fed all the descriptions of listings in our sample and asked to categorize the listings based on the knowledge it developed from its prior training. The classifier provided us with a 97% accuracy rate when asked to classify a random sample of the 105,000 listings, we expect to have a similar accuracy rate for the population of this article.
We also cleaned and coded shipping information (inferred using the country or region from which vendors stated a product would be shipped) giving us the country of origin for 2,810,824 transactions and a region of origin for 2,881,583 transactions (some vendors will give an origin region, e.g., “West Europe,” but not a country). Our coding scheme for regions is presented in Table 2. The coding scheme was informed by a deductive and analytically motivated approach. We grouped countries to be reflective of the cryptomarket economy and what is known about international drug trafficking. Country groupings were based on (a) natural or geopolitical constructs (i.e., “regions” and “continents”), (b) our knowledge international drug trafficking, and (c) how cryptomarket use is distributed among countries as discussed in the existing literature (Dolliver et al., 2016; Dolliver & Kuhns, 2016; Van Buskirk et al., 2016).
Coding of Countries and Regions.
For the Americas, we use the category Central and South America Including Mexico because of the role these countries have as producers and exporters of illicit substances to the rest of North America, Oceania, and Europe (Boivin, 2011; European Monitoring Centre for Drugs and Drug Abuse [EMCDDA], 2016a; United Nations Office on Drugs and Crime [UNODC], 2011). Within and around Europe, we observed a trend in which the revenue generated by cryptomarket vendors per country was lower in eastern and southern countries closer to Africa and Russia (e.g., Belarus, Ukraine, Spain, Greece), while higher in countries toward the west and north (e.g., United Kingdom, Germany, and the Netherlands). The lack of vendor activity on cryptomarkets in Russia and nearby countries may in part be ascribed to the existence of the Russian Anonymous Marketplace (RAMP). This is a forum-based market for illicit substances that conforms to Martin’s (2014a) definition of cryptomarkets. We therefore separated this broader geographical area into the two regions “Russia, Belarus, and Ukraine” and “Most of Europe.” Analytically, the determination of which side of this coding scheme Eastern European countries are placed is of less relevance as cryptomarket activity generally declines the further we move east (as shown in our findings). The countries included in the remaining regions—Oceania, Asia, the Middle East, and Africa—were grouped based on standard geopolitical groupings.
By coding the regions to the locations to which a vendor states a product can be shipped, we can further characterize each transaction as domestic, potentially regional, and potentially international. Additional precision is achieved using a regular expression search which marks a transaction as domestic if the text of the feedback review contains the text strings next day delivery (NDD; we note that RAMP was shut down by law enforcement after this study was conducted (DeepDotWeb, 2017) or domestic. A transaction is therefore coded as domestic if the review text matches the regular expression or the product could only be shipped domestically. It is defined as potentially regional, if it can be shipped within the region of the country (e.g., North America, Europe), and it is defined as potentially international if it can ship outside its region of origin. The latter two, potentially regional and international, are upper-bound estimates, as it is highly likely that some users will simply purchase product domestically from a vendor who ships internationally.
In summary, our methodology builds upon previous approaches that used data from cryptomarkets collected using web crawling. We developed the method using dynamic information to identify transaction properties (prices and shipping information) and accessing additional free-text shipping information to provide more precise categorizations of transactions as domestic, potentially regional, and potentially international.
Data Quality
Cryptomarket researchers have recently expressed concerns (see Aldridge & Décary-Hétu, 2015; Buskirk, Roxburgh, Naicker, & Burns, 2015; Dolliver, 2015a, 2015b; Munksgaard, Demant, & Branwen, 2016) in connection to the validity and reliability of findings generated in connection to data collection from cryptomarkets using web crawling. It is therefore essential to establish the completeness of data collected and associated validity and reliability of analyses and results by exposing potential shortcomings. We do so by detailing our crawling methodology and by comparing our results to findings from previous research.
The first potential shortcoming of the data collection method we used is connected to insufficiently frequent crawls (Munksgaard et al., 2016). Because crawls are static images of markets, there is an inherent risk of “losing data” if too much time passes between crawls. If data (e.g., a review or product) are only available for a brief time and the crawler is not operational during that time, the observation will not be included in the data set. Given that many items listed for sale on cryptomarkets are available for less than 3 weeks (Christin, 2013), more frequent crawls, and more complete crawls, mitigate this risk. Munksgaard et al. (2016) provide a strategy for estimating coverage by comparing the number of downloaded pages in a crawl to the observed internal hyperlinks observed in the crawls, yielding an estimate of crawl coverage. Unfortunately, we were unable to adopt this strategy, as the DATACRYPTO software is not configured to store the HTML pages it collects after each crawl. Alternatively, DATACRYPTO produces metrics after each crawl, specifically the number of listings, vendors, and feedback. We have been able to compare these numbers to past scrapes for consistency. This allowed the research team to continuously evaluate the performance of the tool.
Figure 1 plots the daily number of observations from DATACRYPTO for the two data sets of observations we use, product history and user reviews. As is observed, crawls are increasing in coverage after 2015 being both more frequent and more extensive, with a break in this period wherein no data were collected. The absolute number of observations per crawl are relative to (a) market activity and (b) market size, making strict comparisons unfit (i.e., that we should observe as many items in 2016 as in 2014). Supply and demand fluctuates, meaning that so do the number of observed items and sales. However, Soska and Christin (2015) observe that cryptomarket supply and demand has grown continually over this period. This result is echoed in our observations, wherein more reviews and products are observed per crawl over time. Reviewing the representation of crawler activity we see no grounds for concern but note the less frequent data collection in 2014 and 2015 in comparison to 2016 and the periods with no data collection in 2013 and 2015. The less frequent data collection in these periods will result in less reliable coverage during these periods.

Number of daily observations made by DATACRYPTO (n = 14,109,935).
Minor differences (e.g., the time of day a website was crawled) render studies of cryptomarkets incomparable with respect to small-scale details, such as the exact number of reviews or available items (Munksgaard et al., 2016). However, we expect that results from our data set should nevertheless show substantial continuity when compared to previous research (Aldridge & Décary-Hétu, 2015). Table 3 presents general indicators, market share, mean and median transaction value, for two key substances (cannabis and ecstasy), which make up almost half of the cryptomarket sales. Comparisons to Demant et al. (2016) and Kruithof et al. (2016) show continuity in these indicators: Cannabis constitutes the largest category for in terms of sales, followed by ecstasy and MDMA. Neither of these studies is perfectly comparable to ours: Demant et al. (2016) use data from 2014 and 2015 collected with a custom crawler and from an open archive (Branwen et al., 2015) and do not apply holding prices; and Kruithof et al. (2016) use data collected with DATACRYPTO only in 2016. As collection periods differ, this is likely to be the cause for the close but not similar mean and median transaction values as well as the market share of each substance.
Economic Indicators and Previous Research.
Figure 2 plots the sum of daily transactions across both drug and nondrug items from 2014 with LOESS trend line to aid readability. The figure shows broad trends similar to those identified by Soska and Christin (2015); our data therefore exhibit the kind of continuity that researchers like Aldridge and Décary-Hétu (2015) identify as a critical indicator of data integrity. In sum, our data set has good coverage in spite of less frequent data collection in mid-2015. Reviewing some general indicators, the prices and market shares of MDMA and cannabis, and the revenues generated in 2014, we also show continuity between previous findings and our data set.

Daily revenue on included markets from 2014 (n = 3,389,398).
Findings
In the following sections, we present our findings. Focusing on three popular substances with well-established trafficking routes—cannabis resin, cocaine, and MDMA, we first present findings on how the cryptomarket distribution of these substances compares to the production, export, and transit countries for these substances. We then examine the extent of domestic, regional, and international distribution on cryptomarkets. This provides an insight into whether, and how, cryptomarkets “disrupt” or replicate existing trafficking and distribution modes of illicit substances.
Cocaine
About two thirds of the world’s cocaine production comes from Colombia with the rest coming from Peru and Bolivia (Boivin, 2011). Over half of their combined production is shipped to the United States, by far the country with the largest demand for cocaine in the world, with the remainder shipped to Europe and to a lesser extent, Africa and Australia (EMCDDA, 2016a). En route to its consumption countries, cocaine may pass through Central and South America, the Caribbean and West Africa (UNODC, 2011). In Europe, cocaine will typically enter through the ports in the Netherlands and Belgium or through Spain and Portugal (EMCDDA, 2016a). If the cryptomarkets actualize their disruptive potential, we would expect to see cocaine vendors located along these routes where cocaine will be both cheaper and have lower levels of adulteration.
We find a total of 273.075 cocaine transactions on cryptomarkets for which we can identify a country from which vendors shipped the drug. Table 4 shows the distribution of these transactions including only countries which are the origin of 1,000 or more transactions. Transactions originating from Mexico, the Caribbean, and Central and South America are all combined in this analysis. Although all cocaine is produced in these areas, and most will transit through the regions (UNODC, 2011, 2016), we only observe sales of about US$508.000 (less than 1% of all cocaine revenues) from this region. In Europe, the Netherlands, an entry point for many shipments of cocaine accounts for 11.3% of the global cocaine supply. Spain, another entry point (Calderoni, Berlusconi, Garofalo, Giommoni, & Sarno, 2016, p. 12; Chandra, Barkell, & Steffen, 2011), is only responsible for 1.3% of the revenue generated on cryptomarkets. Countries in Africa, through which cocaine increasingly transits (EMCDDA, 2016a, p. 44; EMCDDA & Europol, 2013), account for about US$1,000 of cocaine sales (less than 0.01%; not shown in table). Thus, much of the cryptomarket revenues generated by cocaine occur for vendors located outside of production, distribution, and import countries. Indeed, the Netherlands distribute less cocaine in terms of value than the United Kingdom and Ireland (28.7%), neither of which are transit countries for cocaine flowing into Europe. The same conclusion can be drawn about the United States; vendors there generated one quarter (25.5%) of all revenues, even though the United States is neither a transit nor producer country for cocaine. Thus, our findings suggest that the cryptomarket cocaine trade is not dominated by vendors located in Central and South American production countries, and only minimally generated by vendors in European transit countries. Instead, the largest share of the cryptomarket trade in cocaine is found among vendors located in the high-consumption countries of the United Kingdom and United States for this drug.
Distribution of Cocaine Transactions Across Countries.
Note. n = 273,075.
Cannabis Resin
The production of cannabis resin, in contrast to its herbal form (skunk, pot), is limited to few countries and the supply chain from production to consumption includes more actors. Morocco, Afghanistan, and Lebanon are the three leading production countries (UNODC, 2016). The resin consumed in Europe generally originates in Morocco and North Africa from where it enters Europe through Spain and Portugal with the Netherlands and Belgium serving as a secondary distribution and transit countries (EMCDDA & Europol, 2013, p. 61, p. 62, 2016). Afghanistan and Lebanon supply their neighboring countries (Pakistan or Iran and Near East countries, respectively). Cannabis resin therefore serves as an ideal case to examine the transformative potential of cryptomarkets, given the clearly defined trafficking routes not found for herbal cannabis, which is generally produced widely for consumption within the production country or neighboring countries (EMCDDA & Europol, 2016; Potter, Bouchard, & Decorte, 2013, pp. 43, 57; UNODC, 2016).
Table 5 presents cryptomarket distribution of cannabis resin across countries. Due to the small number of sales from some individual countries, we merge all African, Asian, and Middle Eastern countries into regions. Consequently, it becomes evident that the role of these regions, where resin is produced, are of negligible importance in the cryptomarket economy. Rather, we see that the United Kingdom and Ireland are responsible for nearly half (46.5%) of all cannabis resin transactions, and one third (33.3%) of the revenue generated in the category. Some cannabis resin sold on cryptomarkets does originate from Africa-based vendors; however, the amount constitutes less than 1% of cannabis resin revenues. As with cocaine, the Netherlands is again prominent: The country is the third largest cryptomarket distributor of cannabis resin in Europe and our findings show that Dutch vendors are responsible for 14% of revenue generated by cannabis resin. Of Spain and Portugal, which are import countries in Europe, only Spanish vendors generate substantial revenue (4.6% of all revenue for this drug). Thus, the findings for cannabis resin suggests a pattern which is close to inverse of what we would expect considering that price increases and quality decreases as product travels from its source: We observe minimal sales in production countries, little more in import countries, and almost half of all transactions in a consumption region (United Kingdom and Ireland).
Cannabis Resin.
Note. n = 151,165.
MDMA and Ecstasy
MDMA and ecstasy pills, in contrast to both cannabis resin and cocaine, are primarily manufactured in Western-industrialized countries. Though the substance can be produced anywhere with access to precursors (UNODC, 2016), the European supply is mainly produced in the Netherlands and surrounding countries (EMCDDA, 2016b), while some of the North American supply is produced in Canada (U.S. Department of Justice Drug Enforcement Administration, 2015).
Table 6 presents our findings for MDMA and ecstasy pills including every country which is the origin of 1,000 or more transactions. Contrary to what was the case for cocaine and cannabis resin, almost a quarter of both revenue and transactions originates in a production country, the Netherlands. The Netherlands and neighboring Germany and Belgium are responsible for about 41% of the global cryptomarket transactions of MDMA. Our results show that the United Kingdom and the United States, both consumer countries, represent about 40% of the revenues generated by the sale of MDMA. The distribution of MDMA on cryptomarkets therefore contrasts to that of cannabis resin and cocaine, with a substantial proportion of the supply originating from vendors based in well-known production countries.
MDMA and Ecstasy.
Note. n = 382,277. MDMA = 3,4-methylenedioxymethamphetamine.
Sourcing Globally Through Cryptomarkets
The first series of analyses suggest that cryptomarkets have not significantly transformed or disrupted the traditional structure of drug trafficking for neither cannabis resin nor cocaine, which on cryptomarkets generally are sold from consumption countries. The case is different for MDMA, for which we find that production countries make up a sizable proportion of the sales on cryptomarkets.
An alternate perspective on the actualization of the suggested transformative potential of cryptomarkets, is whether transactions are local, global, or regional. Using customer feedback, we can estimate the lower bound number of transactions that are domestic by combining shipping information with indicators present in the review comments. Figure 3 shows the daily proportion of transactions per potential destinations for each of the substances after January 1, 2014, with a linear trend line.

Proportion of transactions by destination for cocaine (n = 256,797), cannabis resin (n = 138,798), and ecstasy and MDMA (n = 349,531). MDMA = 3,4-methylenedioxymethamphetamine.
In 2014, for all three drugs, domestic transactions appear to represent at least 25% of all transactions. The actual proportion of domestic transactions is likely to be higher, however as potentially regional or international transactions also include domestic transactions. The general trend across all the three substances is a stable increase in transactions destined for either domestic or regional customers and a decrease in (potential) international transactions which eventually represent at most 50% of all transactions. Thus, across the three substances with clearly specified trafficking routes that might enable the transformative potential of cryptomarkets, we nevertheless see indications that selling is increasingly domestic or intraregional over time.
Discussion
Our results suggest that cryptomarkets can complement traditional drug trafficking at the international level. Indeed, the flows of certain drugs on cryptomarkets follow different routes than those used to transport illicit substances from producing countries to consuming countries. Most sales of cocaine and cannabis resin are made in countries that are further away from the production, transit, and import countries. In contrast, the distribution of ecstasy and MDMA can be linked to a production country, the Netherlands, which is its largest distributor. Taking a more longitudinal look at the evolution of drug shipments by cryptomarkets, we observe a shift toward increasingly catering to domestic or regional markets with a decrease in sales that might reach an international audience. This holds for all three substances included in our analyses.
These findings do not suggest that cryptomarkets are circumventing the actors and networks involved in drug trafficking regardless of substance. Rather, it suggests a more complicated picture: Cryptomarkets can shorten supply chains, and this appears to be the case for MDMA but not for cannabis resin or cocaine. We first discuss the implications of our findings for the role of organized crime groups in international drug smuggling and then move on to discuss why cryptomarkets have not realized the transformative or disruptive potential some have posited (e.g., Griffiths & Mounteney, 2017).
Most illicit drug smuggling operations are built around fluid networks of individuals rather than bureaucratic and static structures (Benson & Decker, 2010; Calderoni, 2012; Desroches, 2007; Morselli, 2001). International smugglers sometimes use brokers to negotiate with drug producers and national importers (Calderoni, 2012; Morselli, 2001). These importers in turn sell to regional wholesalers who distribute drugs in smaller amounts to local wholesalers (Adler, 1993). This chain ends with local drug dealers or drug users acting as social suppliers (Coomber & Moyle, 2014). The smuggling of each drug is structured around a varying number of layers between drug producers and users; this number may also change for a single type of drug over time. Our results for cocaine and cannabis resin suggest that cryptomarkets have not circumvented organized crime groups involved in their trafficking. For MDMA, the labeling of cryptomarkets as a game changing innovation (EMCDDA, 2016b) for organized crime groups may be true. Indeed, cryptomarkets facilitate the purchase of MDMA from the Netherlands and the platforms are therefore competing with, or being used by, traditional traffickers and smugglers. This is not the case for cannabis resin and cocaine, which are sold in countries that are not hubs of the traditional smuggling routes, leaving intact the traditional roles of trafficker, smuggler, and other middle-level suppliers.
We suggest that the explanations for this partly unfulfilled transformative potential are to be found on a micro- and macroscale. On a microscale, the preferences of buyers and vendors, and the risks they take, are likely to impact the choice of sourcing from online or offline suppliers. On a macroscale, the availability of technology and digital divide also has explanatory power. Barratt, Ferris, and Winstock (2016) suggest that cryptomarkets are first and foremost used to reduce risks in the riskiest parts of the drug supply. From a buyer’s perspective, sourcing domestically or regionally (e.g., inside the European Union) is therefore preferable as international shipping entails possible customs interference (seen as risk). Additionally, it increases waiting time and possibly includes language barriers (Décary-Hétu et al., 2016). This suggests that even if we were to observe vendors from production or transit countries, these would not likely have appeal as buyers’ value safety and convenience. This argument, however, stands in contrast to the dominance of the Netherlands in the cryptomarket economy. This is a well-known production, transit, import, and consumption country in the traditional drug economy, also publicly known for its significant role in the cryptomarket economy. This means that parcels shipping from the Netherlands may be flagged by borders officials for inspection (Kruithof et al., 2016). In the case of the Netherlands, buyers knowingly purchase from a high-risk country. Ascribing the nonexistent supply from source countries of cocaine and cannabis resin to their status as production countries neglects that the Netherlands despite such status continues to dominate the cryptomarket MDMA supply. Further stands the question of whether it is even possible to ship product out of production countries, as parcels are likely to be heavily scrutinized. It is not possible to conclude on this from this analysis, but the apparent success of the vendors in the Netherlands shows that being a known production country does not hinder playing a significant role in cryptomarket distribution.
The decreasing prevalence of international transactions on cryptomarkets may at first appear puzzling because buyers and vendors have access to a global marketplace. As Barratt et al. (2016) suggest, cryptomarkets are used to minimize risk, and so the decreasing prevalence of international purchases could simply reflect that domestic and regional drug selections are now broad enough to support most users. In other words, the cryptomarkets are increasingly capable of satisfying local demand, and buyers are increasingly able to source their product locally. On the supply-side, volume and risk may explain the absence of supply from production countries for resin and cocaine. Producers and associates typically deal in large quantities (Calderoni, 2012) and would need to lower the average quantity of drugs they sell in each transaction. Restructuring and organizing their business to do so may increase costs and the number of people involved in transactions. A higher level of interactions could lead to increased risks of detection and arrest (Hofmann & Gallupe, 2015). Thus, for producers, cryptomarkets may simply be riskier and less profitable.
While Internet access and digital literacy on a societal scale may hinder adaptation of cryptomarkets (Martin, 2014b, p. 364), the availability of bitcoin is also a hindrance because it likely necessitates a broader social use (e.g., peers to buy bitcoin from anonymously). Buying products on cryptomarkets requires bitcoin, preferably bought using an anonymizing medium such as LocalBitcoins (Bancroft & Reid, 2016), and selling on cryptomarkets requires the laundering of those earnings into usable currency. The availability and access to Internet and communications technology, in particular bitcoin, may explain the dispersed nature of cryptomarket demand and supply, and we therefore suggest that further research consider the dispersion of cryptomarket activity within the discussion of a “digital divide” (see e.g., Buchi, Just, & Latzer, 2015; Min, 2010; Warschauer, 2004).
Limitations and Further Research
Though cryptomarkets offer unprecedented access to high-quality data on a genre of drug markets (Barratt & Aldridge, 2016), there are still limitations to the data. For one, vendors may be lying about where their product ships from and may use drop-shipping 1 (Aldridge & Askew, 2017). Social regulation, both formal and informal, minimize the odds that fraudulent practices take place however. Buyers would undoubtedly complain publicly if their package was sent from a different country than the one they expected it to.
Other substances that have a shorter path from producers to consumers (e.g., herbal cannabis) may circumvent organized crime groups, though these will be involved in the distribution rather than the trafficking. Findings on NPS presented by Dolliver and Kuhns (2016) show that available sources are increasingly dispersed, which suggest increased domestic availability of these substances. We suggested that domestic and regional availability may influence who buyers purchase drugs from. It is possible that an increased domestic and regional availability simply satisfies a demand which previously had to rely on international sources. We therefore suggest that further research consider and explore this relation between geographic availability and purchasing patterns.
Further, we also suggest exploring the relation between the actual purchase and its destination. As Van Buskirk et al. (2016) suggest, it is likely that some cryptomarket buyers purchase drugs internationally and then resell domestically through cryptomarkets. Such a practice would circumvent the organized crime groups involved in drug trafficking, and further research could use product weight and prices to explore whether production and origin countries tend to sell larger quantities, and if vendors in consumption, countries then resell product domestically.
Conclusion
Cryptomarkets are organized global marketplaces. Because of the economic realities of drug trafficking, the potency of drugs is generally higher and their price lower the closer they are to their source. This would suggest that cryptomarkets should supply illicit substances from sources that are closer to the countries where they are produced (i.e., production, transit, and import countries). Our findings, using product reviews as a proxy for how much an individual country supplies, show that the reality is more complex. For cannabis resin and cocaine, the relation is the opposite, as we see consumption countries being responsible for a larger share of the supply. The United States, the United Kingdom, and Ireland are responsible for more than 50% of both transactions and revenue generated in the category cocaine, while the primary origin regions, Central and South America and the Caribbean, are of marginal importance responsible for less than 1% of the total revenue generated. For cannabis resin, the entire continent of Africa, in which Morocco is a key producer, is responsible for 0.2% of the revenue generated. In fact, more than 50% of the revenue being generated in Germany, the United Kingdom, and Ireland, again suggesting an inverse pattern in which the primary suppliers of product on cryptomarkets are not production, transit, or import countries. The cryptomarket supply of MDMA exhibits a pattern different from cocaine and cannabis resin with the Netherlands being responsible for 25% of the revenue generated and is the largest distributor. Martin (2014a) and the EMCDDA (2016b) suggest that cryptomarkets may be a game changer for organized crime groups involved in the trafficking of illicit substances as they become superfluous. This may be the case for MDMA, but not cocaine and cannabis resin which are not sold from production, transit, or import countries to the same extent as consumption countries, which implies that the product has been trafficked to these. We also find that cryptomarket transactions are increasingly either domestic or regional. This suggests that the actualization of the supposed transformative potential of cryptomarkets is not an inevitable outcome.
Footnotes
Declaration of Conflicting Interests
The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The authors received no financial support for the research, authorship, and/or publication of this article.
