Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Keep up to date

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Journal Update: April-June,1998

Sport Marketing Quarterly

Impact Factor: 1.8 / 5-Year Impact Factor: 2.3

Journal Homepage Submission guidelines

Restricted access

Other

First published online June, 1999

Journal Update: April-June,1998

Volume 8, Issue 2

https://doi.org/10.1177/106169349900800211

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Demographic Changes in the U.S. into the Twenty-First Century: Their Impact on Sport Marketing

Restricted access

Name: Mike Sweeney

Restricted access

On Teaching about Sponsorship

Restricted access

New FTC Guides Impact Use of Social Media for Companies and Athlete Endorsers