Book Reviews : The Political Persuaders: The Techniques of Modern Election Campaigns. By DAN NIMMO. (Englewood Cliffs: Prentice-Hall,1970. Pp. x,214. $5.95 cloth,$2.45 paperback.)

Book Reviews : The Political Persuaders: The Techniques of Modern Election Campaigns. By DAN NIMMO. (Englewood Cliffs: Prentice-Hall,1970. Pp. x,214. $5.95 cloth,$2.45 paperback.)