This article describes a systematic process for taking a company through the internationalization process. Based upon extensive firsthand experience with both small and large companies, the author proposes and details a step-by-step process designed to take the mystery out of the internationalization challenge and, at the same time, to minimize the risks of going international in a haphazard manner. Specific ideas and helpful tips are offered for each step.
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References
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HamelGary and PrahaladC.K. “Strategic Intent.” Harvard Business Review (May-June 1989): 63–76.
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MintzbergHenry. “Crafting Strategy.” Harvard Business Review (July-August 1987): 66–75.
