Marketing Scholarship

Association of American University Presses (1980) Directory, 1980-81. New York: Author .

Clark, J. (1979) "The university press and sociology." Society 17, 1: 38-41.

Coser, L. (1979) "Asymmetries in author-publisher relations." Society 17, 1: 34-37.

Frugé, A. (1978) "Beyond publishing: a system of scholarly writing and reading." Scholarly Publishing 9, 4: 291-311.

Glenny, L. (1972) "The anonymous leaders of higher education." J. of Higher Education 43, 1: 9-22.

Harman, E. (1961) "Our readers report ," pp. 73-77 in Eleanor Harman (ed.) The University as Publisher. Toronto: Univ. of Toronto Press.

Horowitz, I.L. (1979) "Marketing social science." Society 17, 1: 12-19.

Kennedy, M.M. (1979) "Generalizing from single case studies." Evaluation Q. 3, 4: 661-678.

Mann, P.H. (1981) "Publishing the scholarly author." Scholarly Publishing 12,2: 99-108.

Orlov, A. (1976) "Demythologizing scholarly publishing," pp. 231-245 in P. G. Altbach and S. McVey , Perspectives on Publishing. Lexington, MA: D. C. Heath.

Parsons, A. (1978) "Interpretive sociology: the theoretical significance of verstehen in the constitution of social reality." Human Studies 1, 2: 111-137.

Philipson, M. (1974) "The quality of scholarly writing and scholarly publishing today." Scholarly Publishing 6, 1: 9-18.

Wagner, H. (1978) "Between ideal type and surrender: Field research as asymmetrical relation." Human Studies 1, 2: 153-164.