Abstract
A content analysis of all 253 Great Ideas for Teaching (GIFT) awards presented 2000–2009 at Association for Education in Journalism and Mass Communication conventions found that exercises containing the most effective teaching elements identified in the educational literature were team-based and used in courses involving visual communication, such as photography, online, and advertising. Relatively few ideas incorporated technology or elements of diversity. This exploratory study also introduces a measure for assessing the number of teaching elements in classroom exercises, based on theory from the education field. Other findings and implications for journalism and mass communication education are discussed.
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