The Culture of a Women-Led Newspaper: An Ethnographic Study of the Sarasota Herald-Tribune

This case study of a U.S. newspaper led by an all-female management team found that the culture of the newsroom reflected the so-called “feminine” traits of its leaders. Through qualitative, ethnographic methods of interview and observation, the researcher documented ways that the female managers brought feminine standpoints to the workplace. Family-friendly policies, openness, teamwork, and communication, identified by management and communication scholars as feminine characteristics, were hallmarks of the newspaper's culture.