Abstract
Mass communication law and policy research, including on values and theory of freedom of expression, has played an important role in Journalism & Mass Communication Quarterly for decades. Mass communication law research in Quarterly reached a high point with a special issue on the First Amendment in 1992 and numerous articles in the decade that followed. A relationship is explored between First Amendment theory and structural archetypes of constitutional argument. Future research could focus on international law and contemporary challenges involving technology, surveillance and changes in democratic citizenship.
Twenty-five years ago, on the 200th anniversary of the Bill of Rights, Journalism Quarterly published a special issue on the First Amendment that contributed to a modern theory of mass communication freedom of expression. Under the title “The First Amendment—the Third Century,” the special issue contained articles that articulated values of mass communication law and policy distinctly identifiable within the general theory of freedom of expression. For example, drawing on the work of Chafee, Emerson, Blasi, and Baker, the special-issue author Elizabeth Blanks Hindman (1992) outlined a public-service role of the press. Ideally, the press would spread truth by expanding opportunities for diverse discussion. It would acquire information about government and publicly critique official action. The press should maintain independence without violating ethical standards. It should provide a nongovernment source for information and entertainment while checking government abuse of power. Hindman employed a doctrinal approach (Bobbitt, 1982) to analyze the academic commentary and construct her argument.
The 1992 special issue serves as a benchmark for mass communication law and policy research in Quarterly and generally, including research focused on free-speech values and theory. This article contends that, among several important objectives, mass communication law and policy scholars seek to understand and create meaning about the societal and individual values of mass communication freedom of expression. Scholars may vigorously critique the values and even advocate reformation or rejection. Previously neglected values may be given new attention. Developing mass communication law theory is never finished because of changes in society, including technological advances, emerging global influences, and evolution in government action and the nature of civic participation. Although freedom of expression theory is the subject of broad scholarly discussion in political science and law school journals, among others, mass communication law scholars have the particular opportunity and perhaps even responsibility to analyze values of mass communication free expression with the possibility of the analysis growing into mass communication law theory and shaping law itself.
Like Hindman, other authors in the 1992 Journalism Quarterly special issue used constitutional argument archetypes to assess the state of the First Amendment. Simon (1992) criticized the traditional logical argument method of communication law scholarship, contending researchers could make a more significant contribution by doing something lawyers and judges were not already doing, namely, providing factual data and analysis. Teeter Jr. (1992) despaired that some long-standing battles for freedom of the press had not yet been won, but he saw hope in the individual self-fulfillment value as well as the marketplace of ideas. Hale (1992) combined a doctrinal analysis with a systematic approach to quantify the legal wins and losses of mass media.
Meanwhile, Blanchard (1992) and Cobb-Reiley (1992) took historical approaches to examining freedom of speech and press. Cobb-Reiley in particular related her historical research to First Amendment theory. Parramore (1992) adopted a textual, historical, and structural hybrid approach to show that some states protected mass media freedoms more vigorously than the federal system. The contribution of one special-issue author stood out: Walden (1992) criticized the focus on freedom of expression theory because, she argued, it distracted from the effort to keep government action from abridging speech and press rights. She advocated instead a focus on the government’s purpose or intent in taking action affecting free expression.
For about a decade following the special issue, mass communication law scholars writing in Journalism Quarterly and its successor title, Journalism & Mass Communication Quarterly, continued to develop theory within structural, historical, textual, and sometimes doctrinal approaches to constitutional analysis. But then, for nearly 15 years, mass communication law research in the pages of Quarterly slowed. Only in 2016 did authors in the journal return to mass communication law research and theory in greater numbers and depth. This article examines that chronology, and then makes observations about future directions for analysis of free-expression values and First Amendment theory in mass communication law and policy research.
Values of Freedom of Expression in Mass Communication
In the 1992 Journalism Quarterly special issue on the First Amendment, Blanchard and Cobb-Reiley demonstrated that historical free-speech values can inform contemporary understanding. Accordingly, a good place to begin discussion of the values of freedom of expression is ancient Greece. The Greeks esteemed parrhêsia, “the courageous expression of one’s beliefs, however unpopular they may be” (Sluiter & Rosen, 2004, p. 6). An important characteristic of parrhêsia was to stop self-censorship of true statements but only as long as the speaker had a good-faith belief in their truthfulness. The related concept of isêgoria, equality of speech rooted in aristocratic opposition to tyranny, promoted individual autonomy and development but not solely as an individual matter. Rather, isêgoria prioritized individuals pursuing their own welfare as citizens because doing so resulted in a better society (Raaflaub, 2004).
In the Athenian view of parrhêsia and isêgoria, “community interests came first” (Wallace, 2004, p. 227). Freedom of speech strengthened civic self-confidence and courage, including in battle. Demosthenes, for example, argued that citizens in absolute government systems who failed to fulfill their civic and military duties feared their rulers but not their peers. Meanwhile, idle citizens in a democracy did not have reason to fear their governors but did fear the reproach of fellow citizens exercising their freedom of speech (Balot, 2004). Among societal values of freedom of expression, ancient Greeks underscored social cohesion. Equality, including of speech, allowed individuals of different ranks to form a cohesive new colony, and free speech in democracy could not only facilitate decision making but also could “broaden the civic base in order to reduce factional strife and achieve political stability” (Raaflaub, 2004, p. 58).
Modern U.S. values of freedom of expression draw on the ancient wellspring as well as philosophers such as John Milton, in his 1644 Areopagitica, and John Stuart Mill, in his 1859 On Liberty. In the common retelling, the development of modern U.S. freedom of expression values began with Justice Oliver Wendell Holmes, Jr.’s dissent in Abrams v. United States (1919). The 1992 Journalism Quarterly special issue offered a more comprehensive view. Blanchard (1992), for example, documented the efforts by journalists in the Revolutionary War, War of 1812, Mexican American War, and Civil War to fight government censorship, secrecy, propaganda, and efforts to suppress dissent. Cobb-Reiley (1992) showed that Progressive Era scholars by 1914 already had moved beyond a narrow Blackstonian view of freedom of speech as a mere prohibition against prior restraint. Instead, Progressive Era scholarship by Schofield used a historical–structural approach to show the First Amendment represented the people’s power over the government and “liberty of the press included the right to shame or intimidate oppressive officers into more honorable and just modes of conducting affairs” (p. 42).
An early and influential article argued against the excesses of the press. Warren and Brandeis (1890) did not completely discount the role of free speech and press, but they began with an assumption that “[t]he press is overstepping in every direction the obvious bounds of propriety and of decency” (p. 196). Their view of the societal values harmed by the press invasion stemmed, at least in part, from personal negative experiences with journalists (Gajda, 2008).
The articulated basis, however, included extensive doctrinal review of precedent cases in Great Britain and the United States. The authors analogized values and associated rules from other legal doctrines, including libel and copyright. In the end, Warren and Brandeis (1890) expressed a view of the value of privacy that has resonated for more than a century:
Each crop of unseemly gossip, thus harvested, becomes the seed of more, and, in direct proportion to its circulation, results in a lowering of social standards and of morality. Even gossip apparently harmless, when widely and persistently circulated, is potent for evil. It both belittles and perverts. It belittles by inverting the relative importance of things, thus dwarfing the thoughts and aspirations of a people. (p. 196)
Although quaint, the argument by Warren and Brandeis deserves consideration as an ethical value against the excesses of freedom of speech and press. Free expression can both advance societal learning and slow or stop it. In John Stuart Mill’s view, government censorship of even false speech hindered the search for truth, but Mill (2002) nonetheless suggested that individual freedom of speech could be curtailed by society if speech caused sufficient harm. In line with Mill’s marketplace of ideas theory, communication law and policy scholars do well to consider the values that disfavor free speech, in order to reexamine and either adjust or strengthen their own views.
The articulation of free-expression theory picked up steam via Alexander Meiklejohn in the mid-20th century. It developed further with late 20th century scholars after the Supreme Court’s decision in New York Times Co. v. Sullivan (1964). Several nuanced versions of the development exist (Bollinger, 1983; Gray, 1994; Redish, 1982). In a nutshell, scholars canonized a set of free-expression values that mostly focus on societal benefit. Freedom of expression enables the search for truth in the marketplace of ideas (Abrams v. United States, 1919). Free expression facilitates democratic decision making (Meiklejohn, 1961), promotes tolerance, especially for minority voices (Bollinger, 1988), serves as a societal safety valve (Emerson, 1970), and provides a check on government abuse of power (Blasi, 1977). An individual value of free expression focuses on self-fulfillment and autonomy (Richards, 1974).
In an article later named a top 50 classic in Quarterly, Hindman (1992) focused on four theorists who discussed the marketplace of ideas model. Although Chafee, Emerson, Blasi, and Baker agreed to some extent with the liberal theoretical conclusion that individual journalists had the right to be irresponsible, Hindman found in each of them notions that the press as a whole had certain democratic and even constitutional responsibilities. She recounted that Chafee, a First Amendment scholar and member of the Hutchins Commission, argued the press had a public-service role to facilitate truth by expanding opportunities for expression of diverse viewpoints. According to Chafee, the press role was not legally enforceable but stemmed from moral and professional roots. Still, if the press failed to ensure diversity, the government could step in to make market corrections.
Emerson, meanwhile, perceived mass media had a responsibility to promote four values of freedom of expression. In his view, as interpreted by Hindman, broadcast media could be compelled, whereas print media should be expected but not compelled, to promote self-fulfillment, advance knowledge, inform citizens, and establish a stable society. For Blasi, the marketplace of ideas would not likely lead to truth and yet he generally opposed government intervention to fix it. He emphasized the checking value of freedom of the press, in that news media should gather information, pass judgment on official conduct, and disseminate their judgment to the public. Hindman said Blasi would afford nearly absolute protection to criticism of public officials in their official duties, but he believed the actual malice rule of Sullivan served to guarantee some press accountability and, thus, credibility in the eyes of the public.
Hindman then wrote that Baker’s liberty theory “protects the speaker in the act of speaking, rather than the speech and its content” (p. 59). Baker believed the process, rather than outcome, of speech deserved protection under a self-fulfillment and autonomy rationale. For Baker, though, the institutional press did not merit protection under the liberty theory, which he applied only to individuals. Although the press had a role, in his view, to serve as a check on government abuse of power and to provide information, the proper functioning of the press in its role determined whether it actually enjoyed the privilege of serving the public interest.
Methodological Approaches of Mass Communication Law and Policy Research
This section outlines, in broad terms, the methodological approaches common to law and policy scholarship in Journalism & Mass Communication Quarterly, including articles published under the former title Journalism Quarterly. Although mass communication law and policy research also appears in other mass communication journals and law school law reviews, a comprehensive review of those journals was not undertaken. Nor did the review encompass the contents of Communication Law and Policy, a 20-year-old peer-reviewed journal that straddles the fields of mass communication and law (Pasadeos, Bunker, & Kim, 2006). Instead, Quarterly was chosen because of its history, dating to 1924, as a general-interest mass communication journal and flagship of the Association for Education in Journalism and Mass Communication. For nearly a century, Quarterly has been a primary outlet for mass communication law research.
Researchers employ several methodological variations to conduct law-oriented scholarship in Journalism & Mass Communication Quarterly. Scholars frequently choose qualitative methods, not surprisingly including legal analysis of statutes, judicial opinions, and historical–legal documents. Although scholars may not label their work, much mass communication law research falls into archetypes of constitutional argument articulated by Bobbitt (1982). He contended that five archetypes—historical, textual, structural, prudential, and doctrinal—were common, and he advocated for recognition of a sixth he called ethical but clarified was about U.S. identity and conscience rather than morality.
Bobbitt criticized the narrow historical approach that would purport to understand the intent of the Framers of the Constitution. The narrow historical approach may be identified with originalism (Silver, 2011). But Bobbitt saw the value in a broader historical approach, one divorced from specific texts and aimed at providing context rather than trying to “establish a single meaning conclusively” (Bobbitt, 1982, p. 21). Smith (1984) used a historical approach in Journalism Quarterly to demonstrate the early U.S. colonial death of seditious libel at the hands of newspaper publishers who saw the press as a protection against tyranny. Similarly, Nord (1985) concluded the 1735 John Peter Zenger case showed U.S. commitment to the right to speak truth, including religious truth, rather than libertarian commitment to individual freedom.
Textual arguments purport to be powerful and simple but they may miss the point. Constitutional meaning sometimes hinges on what was not said or on language that has either changed over time or failed to change appropriately over time in line with the concepts being represented. If language and concepts are in alignment over time, then textual approaches have the potential to serve as “a valve through which contemporary values can be intermingled with the Constitution” (Bobbitt, 1982, p. 36). Structural argument is a macrotextual approach, and it relies on examination of the relationships among constitutional actors and entities. The structural approach, according to Bobbitt, helps resolve intergovernmental disputes but does not protect human rights. Structuralism, though, is for Bobbitt the most compelling justification for incorporating the First Amendment’s Speech Clause against the states.
The prudential approach emphasizes current political and economic factors, and thus may be particularly suited to incorporation of contemporary values. Prudentialism sees itself in Chief Justice John Marshall’s famous quote from McCulloch v. Maryland (1819):
. . . [W]e must never forget it is a constitution we are expounding. . . . This provision is made in a constitution, intended to endure for ages to come, and consequently, to be adapted to the various crises of human affairs. (pp. 407, 415; emphasis in original)
A doctrinal approach relies on precedent, or stare decisis, and logical reasoning. Doctrinal research can apply the values and purposes behind a legal doctrine but, according to Bobbitt, cannot effectively provide those values and purposes. The limitations of the doctrinal archetype present challenges in constitutional argument because the dispute often centers on constitutional values and purposes. Doctrinal approaches effectively perpetuate values and may allow slow evolution in those values as part of the common law process. The doctrinal approach is well suited to incorporate scholarly commentary. Using a doctrinal approach, a top 50 classic Quarterly article by Drechsel (1990) analyzed the Supreme Court’s Hustler v. Falwell decision and perpetuated an underlying checking value of free press.
A long-standing approach of law-oriented articles in Journalism & Mass Communication Quarterly uses doctrinal and textual analysis to give practical guidance. Some scholars set out to educate mass communication faculty and students about the laws and regulations governing their professional work (Middleton, 1979). Scholarship has addressed mass communication faculty about their teaching and research, such as the legality of recording television programs under the U.S. Copyright Act (Francois, 1980). Advising faculty how to instruct their students about the vagaries of copyright law persists (Bunker, 2010). In providing instruction and guidance, Journalism & Mass Communication Quarterly tracks its peers. For example, authors in a Broadcast Education Association journal have long given practical instruction on conducting research, including primers on legal concepts and guides for finding and interpreting legal materials (Foley, 1973; Le Duc, 1973).
Fundamentally, mass communication law scholarship makes a legal argument, generally including logical reasoning supported by citations to precedent cases and other authorities. Researchers in Journalism & Mass Communication Quarterly employ various constitutional argument archetypes, sometimes in hybrid fashion within a single article. The argument may go against the weight of legal authority (Riley & Shandle, 1974). Scholars in Quarterly have not been reluctant to criticize the work or argue against the logic of Congress (Chaney, 1978; Hanks & Coran, 1986), the Federal Communications Commission (Gleason, 1991), other prominent scholars (Boyer, 1975), and, of course, judges (Leeper, 1993; McCarthy, 1979). At times, legal scholarship plays a direct advocacy role with regard to changes needed in legislation or proposed legislation (Atwater, 1983; Cooper, 1991; D. Pritchard & Sanders, 1991).
One useful doctrinal approach examines lower court interpretations of a seminal U.S. Supreme Court case (Bunker, 2010; Hovland & Taylor, 1990; Kozlowski, Bullard, & Deets, 2009). Some authors opt for a relatively straightforward textual explanation of the application of a statute (Collins, 1987; Middleton, 1979). Others analyze a single court decision (Gross, 1973; A. D. Pritchard, 2013) or administrative agency adjudication (Gleason, 1991) and then discuss the implications. Still other doctrinal articles collect and analyze a series of lower-court cases on an issue the U.S. Supreme Court has not addressed directly (Stevens, 1989), and they may impose a time frame for their analysis—a decade, for example (Sneed & Stonecipher, 1986). Scholars apply existing legal concepts to technological developments (Collins, 1987; Hightower, 1975; O’Neill, 1994).
Reinard and Ortiz (2005) concluded the overwhelming majority of Communication Law and Policy articles, and Association for Education in Journalism and Mass Communication (AEJMC) Law and Policy Division conference papers adopted qualitative methodological approaches, specifically “conceptual pieces, historical studies, or legal interpretations” (p. 601). The lack of empirical research in mass communication law scholarship prompted Reinard and Ortiz to suggest the field may suffer from “methodological parochialism” (p. 621). However, their examination did not include Journalism & Mass Communication Quarterly. Furthermore, in part because the legal system has its own detailed process for admitting and weighing evidence, including expert-witness testimony (Robbins, 1972b), the empirical challenges associated with law are general and not confined to mass communication.
The relationship between law and empiricism presents difficulties (Reynolds & Barnett, 2006), and some have contended mass communication law and policy research needs to increase and improve its empirical work (Cohen & Gleason, 1990). Although the modern empirical legal studies movement is of relatively recent vintage (Eisenberg, 2011; Sisk, 2008), scientific approaches existed within U.S. law even before the 1908 “Brandeis Brief” made famous the use of voluminous social science data to support a legal argument (Morag-Levine, 2013). Empirical work on mass communication law and policy questions exists both in Communication Law and Policy (D. Pritchard, 2009) and Journalism & Mass Communication Quarterly (Buss & Malaney, 1978).
A particularly fertile area for empirical legal research in Journalism & Mass Communication Quarterly concerns the tension between free press and fair trial (Hightower, 1975; Jennings, 1982; Tankard, Middleton, & Rimmer, 1979). Researchers employed surveys and experiments to understand other mass communication law and policy questions. For example, two researchers surveyed student media advisers, student editors, and school principals, and the researchers concluded those groups needed more training to accurately decide the outcome of media law dilemmas (Broussard & Blackmon, 1978). Whereas that research gauged the accuracy of the respondents’ conclusions about hypothetical situations, a similar survey during the same era measured attitudes, beliefs, and opinions in a more straightforward way (Trager & Dickerson, 1980).
The critical legal studies movement (Unger, 1983) has had little impact on mass communication law and policy research in Journalism & Mass Communication Quarterly. At least one study, however, did apply a critical approach to examine differences in the treatment of men and women within the law of defamation (Borden, 1998). The critical legal studies movement influences certain other communication law and policy scholarly associations. Critical methods in general have been analyzed in Journalism & Mass Communication Quarterly (Rakow, 2011).
Law and policy scholarship in Journalism & Mass Communication Quarterly invokes theories of freedom of expression relatively frequently, in comparison with law reviews published in law schools (Pasadeos et al., 2006). Pasadeos et al. also discussed other important differences between mass communication law and policy research published in peer-reviewed journals such as Quarterly and law reviews, which are edited by law students with some faculty input. Prominent legal research databases include law reviews but not Quarterly. Mass communication law scholars have long been preoccupied with First Amendment theory (Robbins, 1972a), but the examination here focuses on the last 25 years of Journalism & Mass Communication Quarterly. The next section traces the outline of mass communication law theory discussions in the journal since the 1992 special issue on the First Amendment. Bobbitt’s archetypes of constitutional argument provide a useful analytical tool.
Mass Communication Law Values in
Quarterly
Since 1992
In the decade following the First Amendment special issue (1993-2002), scholars published at least 40 law- and policy-oriented articles in Quarterly. A relationship emerged between constitutional argument archetypes and First Amendment theory. Articles using a structural approach, even in concert with other approaches such as textual and historical, always related their research to First Amendment values or theory. Seven articles involved a structural archetype, and all seven discussed values or theory (Bunker, 2000; Burrowes, 1997; Bush, 1994; Kerr, 2002; Leeper, 1993; Najjar, 1998; Perkins, 2001). Two historical articles also contextualized their work with theory (Mizuno, 2001; Ross, 1998). Meanwhile, articles taking a purely doctrinal approach relatively rarely connected their work to First Amendment values or theory. This phenomenon matches the conclusion of Bobbitt, who said doctrinal approaches could perpetuate values but not create, innovate, or extend them effectively. Of 20 articles using the doctrinal argument archetype, only five mentioned theory or values, and all five perpetuated existing values without intending significant innovation or extension (Bunker, 1993; Bunker & Davis, 1998; Bunker & Tobin, 1998; Ekstrand, 2002; Hopkins, 1996).
The doctrinal articles that did touch on values or theory deserve additional consideration. Hopkins (1996) noted scholarly criticisms of the marketplace metaphor, including by Barron (1967). Barron said the marketplace model may be naïve in its assumptions that truth will actually exist in the marketplace and will rise to the forefront, and that rational people will have nondiscriminatory access to ideas in the market. Hopkins found Supreme Court justices frequently and uncritically used the marketplace of ideas value as a rhetorical tool. A total of 125 different opinions in 97 cases referenced the marketplace of ideas, and 47 references came without authority or citation. Hopkins concluded, however, that technology and other factors had not killed the marketplace but had divided it into multiple mini marketplaces. Thus, even with a doctrinal approach, Hopkins did extend the marketplace model somewhat.
Meanwhile, two doctrinal articles argued for extension of First Amendment free-expression values to private, corporate contexts. Bunker and Davis (1998), for example, analyzed the privatization of public records and advocated a public function approach that would treat corporate handling of public records as state action. Ekstrand (2002), meanwhile, showed the irony of freedom of speech values in the context of news organizations’ restrictive online user agreements. She advocated application of First Amendment values in that context, thus adding to the chorus about freedom of speech in the increasingly prevalent modern corporate climate. The two articles advocating application of First Amendment theory to corporations would seem to fall outside the scope of Walden’s call for a narrow focus on government action, unless Walden’s call expanded to include the public function test of Bunker and Davis.
All 15 of the other articles using a doctrinal approach, however, seemed squarely within the Walden invitation to focus on state action rather than values or theory (Bunker, 1995, 1996, 2001; Bunker, Gates, & Splichal, 1993; Bunker & Splichal, 1993; Chang, 1994; Dupagne, 1994; Halstuk & Chamberlin, 2001; Koehler, 1999; O’Neill, 1994; Packer & Gower, 1997; Rivera-Sanchez & Ballard, 1998; Ross, 2002; Splichal & Chamberlin, 1994; Youm, 1993). In a doctrinal examination of student expression, Ross (2002) explained lack of theory in doctrinal articles. Because the Supreme Court rarely invokes First Amendment theory and focuses instead on analytical frames or categories such as disruptive speech, low-value speech, or school-sponsored speech, those frames and similar categories stand in for values and theory in scholarly doctrinal analyses, Ross suggested.
In summary, from 1993 to 2002, Quarterly published seven structural–theoretical articles, two historical–theoretical articles, five doctrinal–semitheoretical articles, and 15 doctrinal articles with little or no intent to discuss theory. In addition, the journal published three quantitative or policy articles on law-related topics with varying degrees of First Amendment theoretical grounding (Gleason, 1993; Lawson, 1994; Lipschultz & Hilt, 1993). Finally, Quarterly in that same time period also published eight articles on legal topics that did not use legal research methods, and several of those involved mass communication theories other than First Amendment theory (Borden, 1998; Grimes & Drechsel, 1996; Jones, 1994; Knudson, 1996; Mason, 1995; Thompson, 1995; Voakes, 1998; Wyatt, Kim, & Katz, 2000).
After 2002, Journalism & Mass Communication Quarterly experienced a drop in the number of law and policy articles as well as in the percentage of those articles that focused on First Amendment theory. Further research would be needed to determine why, but one possible explanation is the advent of Communication Law and Policy in 1996. Given that both journals are housed within the Association for Education in Journalism and Mass Communication, it seems reasonable that some of the articles published in Communication Law and Policy would have been published in Quarterly if written prior to 1996. Although this study did not systematically examine Communication Law and Policy, a cursory review discovered five articles published in that journal with the word “theory” in the title and authored by Bunker or Bunker and coauthors. Thus, mass communication law and policy scholars apparently still made contributions to theory and free-expression values, but just not in Journalism & Mass Communication Quarterly. Of course, similar work could also be happening in law reviews.
The preceding discussion is speculative, but what is known is that from 2003 to 2015, at least 18 law and policy articles were published in Quarterly. As stated earlier, 40 law and policy articles had been published in Quarterly from 1993 to 2002. Furthermore, of the 18 law and policy articles published in Quarterly from 2003 to 2015, only three (17%) used a structural, historical, or structural–historical approach and discussed values or theory (Mizuno, 2011; Uhm, 2005, 2008). That represented a small decrease from the nine of 40 law and policy articles (23%) published from 1993 to 2002 that used a structural or historical approach and discussed theory. In the period 2003 to 2015, five articles used a doctrinal approach and touched on theory or values of freedom of expression without significant innovation or extension of First Amendment theory (Bunker & Bolger, 2003; Carter, 2008; Carter & Clark, 2006; Kozlowski et al., 2009; Silver, 2011). In the same period, five additional law and policy articles adopted a doctrinal approach with little or no explicit theory discussion (Bunker, 2010; Carter, 2005; Kozlowski, 2011; A. D. Pritchard, 2013; Stewart, 2013).
In addition, from 2003 to 2015, Quarterly published two policy or historical articles that did not attempt to engage First Amendment theory significantly (Bates, 2011; Hawkins & Hawkins, 2003). During that same time frame, the journal published three articles on legal topics that did not use legal research methods and did not engage First Amendment theory (Bernhard & Dohle, 2014; Reader, 2012; Relly, 2012).
Although it remains too early to tell whether it was a blip or start of a trend, the year 2016 marked a change. In that year, partly due to a special issue of Quarterly titled “Information Access and Control in an Age of Big Data,” law and policy articles surged. At least six articles published in 2016 could be considered squarely within mass communication law and policy. Three articles used structural approaches and discussed theory or values (Camaj, 2016; Ginosar & Krispil, 2016; Youm & Park, 2016), whereas two other articles used doctrinal approaches and at least mentioned theory or values (Bunker & Calvert, 2016; Stewart & Littau, 2016). A sixth article used a nonlegal research method but nonetheless made a significant contribution to understanding the chilling effect related to one’s perception of being subject to online government surveillance (Stoycheff, 2016).
The most significant conclusion to come out of this review of law and policy articles in Quarterly after the 1992 special issue may be the relationship between structuralism and theory. Doctrinal articles in Quarterly rarely tackle mass communication law theory head-on, whereas structural articles frequently do. Of course, mass communication law researchers who intend to explore First Amendment theory may consciously choose a structural approach. Some doctrinal articles touched on theory or values but did not significantly advance First Amendment theory. Instead, those doctrinal articles merely perpetuated existing values and purposes of legal doctrines. Researchers who wish to make a mark within mass communication law theory, then, would be well advised to use structural, historical, textual, and possibly prudential constitutional argument archetypes.
It is noteworthy, however, that Hindman’s (1992) article used a doctrinal approach to advance mass communication law theory in significant ways. Hindman avoided the situation identified by Ross in which First Amendment frames or categories take the place of values and theory. Hindman’s doctrinal analysis applied to scholarly discussions rather than judicial precedents. The content of those scholarly discussions focused on theory and so Hindman’s doctrinal analysis followed suit. Accordingly, a doctrinal approach applied to discussions of theory can produce substantive theoretical developments.
The Value and Challenges of Mass Communication Law Values
Mass communication law and policy research that analyzes free-expression values can make a valuable contribution to the development of theory and, perhaps, the law. Compared with other constitutional topics, free speech and free press appear to be strong candidates for scholarly discussion of values:
Freedom of speech is not only a value that, like other societal values, is created through the use of language: in this case, the value is also about language, and one’s view of language and the way it works may influence one’s views on First-Amendment protection. (Sluiter & Rosen, 2004, p. 2)
Walden (1992) argued against scholarly focus on values because, she said, it could distract from the effort to stop government abridgement of free speech. Instead of asking, “What do we want the First Amendment to accomplish?” she advocated asking, “What do we want the First Amendment to prevent?” (p. 65). Walden is of course correct that the First Amendment itself was written in negative terms as a prohibition on state action rather than as an affirmative grant or recognition of rights. But that does not mean free-expression values are irrelevant. Walden argued the focus should not be on the content of speech to determine whether that speech should be protected. Instead, she advocated placing focus on the purpose or intent of the government in acting to restrict speech. However, such a focus does not eliminate consideration of values from the equation. Instead, it merely eliminates the prospeech values while keeping in view the values of privacy, national security, bureaucratic secrecy, or other official undertakings that would oppose free-speech values. Thus, it would seem, both free-speech values and government intent should be taken into consideration.
While conducting research involving First Amendment values, scholars should consider the importance of alignment between research and writing processes. Just as judges make decisions and then, separately, justify those decisions in written opinions (Aldisert, 1996), researchers engage in separate processes for research and writing. The values, motivations, and reasons behind decisions reached in research should be reflected in writing. In an article directed at law students but relevant for mass communication law researchers, Volokh (1998) advised to “do your research with an open mind” (p. 249). Reaching conclusions based on preconceived notions or before examining all the evidence is not a shortcut worth taking.
Worse yet is beginning a research project with an argument already formulated and then seeking evidence to justify the argument. Instead, research requires suspension of early conclusions, at least definitive ones. Volokh advised, “Be willing to make whatever claims your research and your thinking lead you to, and even be willing to change or refine the problem itself” (p. 249). Volokh further suggested scholarly claims should be novel, nonobvious, and useful. The quality of original contribution to the scholarly conversation is paramount. Part of that contribution in mass communication law and policy scholarship is the alignment between a researcher’s decision-making values and decision-justifying values.
After a lull of more than a decade, Journalism & Mass Communication Quarterly authors seem to have returned to discussion of mass communication law values and associated theory. That effort should continue. Threats to mass communication free expression today continue to surface in traditional areas such as defamation and privacy invasion as well as in relatively new areas involving technology and Big Data, government surveillance, and antiterrorism legislation. Research in mass communication law and policy is beginning to account for contemporary changes in the characteristics of citizenship (Balkin, 2004; Nelson, Lewis, & Lei, 2017). Further research is needed on these issues as well as the power of corporations—Facebook, for example—over freedom of expression, and on the role of mass communication in a “post-truth” or “alternative facts” world, among other topics. Given that not even legal research methods are static (Podboy, 2000), scholars in mass communication law and policy should continually reexamine their approaches and application of free-expression values.
One fruitful area for exploring free-speech values involves foreign, international, and comparative law. Whereas just three international–structural articles with discussion of theory (Burrowes, 1997; Najjar, 1998; Perkins, 2001) appeared in Journalism & Mass Communication Quarterly from 1993 to 2002, and none from 2003 to 2015, three international–structural or foreign–structural articles appeared in the year 2016 (Camaj, 2016; Ginosar & Krispil, 2016; Youm & Park, 2016). The future of mass communication law and policy scholarship’s analysis of values and theory is likely to involve international, foreign, and comparative law. Researchers would do well to heed lessons from cross-cultural communication so First Amendment exceptionalism does not become First Amendment imperialism (Zick, 2014). An example of an international–structural approach that would lend itself to examination of free-expression values and theory in mass communication law follows. The example also illustrates challenges.
In the international law context, researchers need familiarity with various United Nations treaties, treaty monitoring bodies, special rapporteurs, international and regional human-rights tribunals, and reporting mechanisms for the fundamental international human right to freedom of expression. The right was recognized in the Universal Declaration of Human Rights (UDHR) in 1948, but it did not appear in enforceable form until the implementation of the International Covenant on Civil and Political Rights (ICCPR) in 1976. As a result, many issues are only now developing with respect to the application of freedom of expression under Article 19 of ICCPR and are ripe for research. For example, it is only now becoming clear what standard of fault Article 19 requires a public official to show when suing for defamation (Carter, 2016).
The foremost value of free expression under the UDHR and ICCPR may be facilitating the entire international human-rights law system with its various mechanisms. The value was discussed during deliberation of the UDHR in the 1940s. In a 2011 authoritative interpretation of Article 19 ICCPR, the United Nations Human Rights Committee adopted the facilitating-human-rights rationale as chief among the values animating freedom of expression. The Committee’s General Comment 34 links freedom of expression under international law to the ability of people to exercise their rights to vote, assemble, and associate with others (United Nations Human Rights Committee, 2011). Nobel laureate Amartya Sen even suggested a free press is one of the best guarantees against famine (Sen, 1999). The Committee felt so strongly about the value of enabling human rights that it virtually prohibited the 168 ICCPR nations, including the United States, from restricting free expression about human rights even though free expression on other topics may be curtailed under certain circumstances (United Nations Human Rights Committee, 2011).
Another value of mass communication freedom of expression in the international law context is preservation of life. In an effort to assess risk of genocide, the Office of the UN Special Adviser on the Prevention of Genocide (2009) produced an “Analysis Framework” made up of eight categories: (1) intergroup relations, (2) capacity to prevent genocide, (3) presence of arms, (4) motivation of leading actors, (5) dynamic factors that facilitate genocide, (6) genocidal acts, (7) evidence of intent to destroy a particular group, and (8) triggering factors. Mass communication plays a central role in the “Analysis Framework,” both in furtherance of possible genocide and prevention of possible genocide. For example, Category 2 mentions “independent media” as one of the factors affecting the capacity to prevent genocide. Meanwhile, Category 4 lists “propaganda campaigns and fabrications” as evidence of leading actors’ motivations toward genocide. Similarly, “inflammatory rhetoric or hate propaganda” are listed in Category 5 as circumstances that facilitate genocide because they suggest impunity. Finally, hate speech is also classified in Category 7 as evidence of intent to destroy a particular group (Office of the UN Special Adviser).
Although freedom of expression protects some undesirable speech, the inclusion of independent media in Category 2, as a barrier to genocide, is critical. An independent and responsible press corps can counteract the effect of hate speech and genocidal propaganda. The role of independent press in modern liberal democracy to serve as a watchdog on government and fulfill the checking value is critical here. Although the “Analysis Framework” does not discuss the point at length, review of mass communication messages is central to virtually all the categories the Special Adviser on the Prevention of Genocide has delineated. The idea is made clear in a report prepared for the Special Adviser by Woocher in 2006. Under various models of early warning discussed by Woocher, social science research coding and analysis of news articles helps detect genocide warning signs.
It is critical for effective early warnings that news articles themselves be accurate and independent from would-be human-rights violators and propagandists. Of course, these results are difficult to ensure. But since independent news media not only serve as a check on abuse of power, as indicated in “Analysis Framework” Category 2, but also independent and accurate news accounts are used to assess risk factors relating to other categories in the “Analysis Framework,” it must be recognized that a vital part of a nation’s responsibility to protect human rights is ensuring freedom and responsibility of the press.
The idea that mass communication functions to preserve life, prevent violence and facilitate human rights merits further research. A structural approach could be taken to analyze the relationships among state actors, mass media, and others as envisioned in international human-rights law treaties such as ICCPR. Challenges could include language and cultural differences as well as differences in government structures, the role of mass communication, and expectations of and by citizens. As is suggested by the example, press independence could be threatened in various ways by reliance on mass communication to facilitate human rights and preserve life.
Conclusion
This work has outlined some methodologies in mass communication law and policy research, particularly in Journalism & Mass Communication Quarterly. The examination of previous research includes work on the values of freedom of expression. The values themselves should be continually critiqued and reformed, in line with the nature and purposes of scholarly research and the public interest in learning and progress. Mass communication law and policy scholars who analyze values in their work may contribute to building a distinct mass communication law theory within the larger field of freedom of expression theory.
An examination of law and policy articles in Journalism & Mass Communication Quarterly demonstrates that historical, textual, and structural approaches to constitutional argument lend themselves to discussion of free-expression values. Meanwhile, doctrinal approaches generally do not result in development of values and theory, unless the doctrinal approach is applied directly to scholarly discussions of theory rather than practical jurisprudence. There were not sufficient examples of prudential and ethical archetypes to draw conclusions about their relationship to values and theory. International–structural and foreign–structural approaches seem to be of emerging importance to examine free-expression values in the pages of Journalism & Mass Communication Quarterly.
Although purely doctrinal analyses that do not contribute to theory development may still make valuable contributions to mass communication law scholarship and practice, the ultimate contribution of mass communication law scholars could lie in differentiating their work from that of legal scholars generally. In emphasizing textual, historical, and structural approaches applied to mass communication law, scholars could find original opportunities to contribute to the advancement of mass communication law free-expression values and theory. Although scholars such as Walden make valid counterpoints that should not be disregarded, the work of Hindman and others who followed speaks to the value of the effort and demonstrates the way forward.
Footnotes
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
