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Use of Operant Methodology in Measuring Mass Media Effects

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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Research article

First published online March, 1974

Use of Operant Methodology in Measuring Mass Media Effects

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Volume 51, Issue 1

https://doi.org/10.1177/107769907405100116

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