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The Cross-Elasticity of Demand for National Newspaper Advertising

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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Research article

First published online March, 1987

The Cross-Elasticity of Demand for National Newspaper Advertising

Volume 64, Issue 2-3

https://doi.org/10.1177/107769908706400209

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