This article is the first part of a Citation Classics and Foundational Works feature focused on metaphor and organizational studies. The second part of the feature is a personal reflection by Gareth Morgan on the genesis and impact of his pathbreaking book, Images of Organization (IO). In this article, we summarize the nature of the contributions made by IO, sketch ways in which the book has prompted and served as a touchstone for new research on metaphor and organization, and discuss the application of contemporary metaphorical analysis to the problems of theory development, research methods, and puzzle solving facing scholars interested in sustainability studies and research on organizations and the natural environment (ONE). We illustrate how early research that fostered ONE scholarship is marked by the use of particularly powerful metaphorical language and attention to poetic technique as well as rigorous science. We suggest how ONE research (and organizational studies in general) can benefit from studying IO and related literature on metaphorical analysis.
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