Book Review: Dunn-Rankin,P.,Knezek,G. A.,Wallace,S.,& Zhang,S. (2004). Scaling methods (2nd ed.). Mahwah,NJ: Lawrence Erlbaum

Abstract

Get full access to this article

View all access options for this article.

References

Carlson, L. ( 2008). Use, misuse, and abuse of content analysis for research on the consumer interest. Journal of Consumer Affairs, 42, 100-105.

Malhotra, N.K. , Jain, A.K. , & Pinson, C. ( 1988). The robustness of MDS configurations in the case of incomplete data. Journal of Marketing Research, 25, 95-102.

Xinrong, L. ( 2007). Collaborative localization with received signal strength in wireless sensor networks. IEEE Transactions on Vehicular Technology, 6, 3807-3817.