The Utility of Hospitality Market Research for Today's Convention and Visitors Bureaus: a Multi-Criterion Approach

Abstract

This paper discusses the relationship between convention and visitors bureaus and university tourism research centers in the development of accurate and reliable visitor information for targeting and attracting potential market segments. The study was conducted for the Greater Columbia, S.C. Convention and Visitors Bureau to assist with their marketing and advertising efforts.

Keywords

Key Words: Convention Visitor Bureau Tourism Marketing.

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References

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