Teams Build a Wiki to Teach Each Other Four Social Media Platforms

Applying the adage, “The best way to learn is to teach,” this case study shows how a wiki can be used by undergraduate marketing student teams to become classroom ‘experts’ in one social media platform per team. This two-step promotions management (IMC) course assignment began by using a wiki for team members to collect data on their team's assigned social medium – Facebook, Twitter, YouTube or LinkedIn – and collaborate across teams to add information on their platforms. Each team used its wiki to develop and give a 20-minute oral presentation teaching the core elements marketers must know to leverage a specific social medium. Additionally, each team served as classroom ‘consultants’ fir their social media platform with real client engagement projects, which followed.