Abstract
This article proposes a model of foreign tourist expenditure, based on expenditure in the country of origin (i.e. reservation of accommodation and transport) and on goods and services at the destination. The study focuses on two measures reflecting the two types of expenditure: the tourist budget share and the difference in growth rates between expenditure at origin and at destination. The random nature of each of these variables is taken into account. The tourist budget share is determined using a fractional response model, based on the beta distribution. This approach allows us to accommodate certain aspects of the empirical budget share distribution, such as skewness, and to represent the results as bounded between 0 and 1, but also to include covariates. The empirical analysis was conducted using data obtained by the Canary Islands Tourist Expenditure Survey, focusing on German and British tourists in particular. The results obtained show that the fractional regression model proposed represents the behaviour of the relevant variables reasonably well and surpasses the performance of the linear regression model.
Introduction
Tourist expenditure is a consumer choice, first among goods and services offered in different sectors, and then among options in the tourism industry (Tribe, 2005; Zheng and Zhang, 2013). According to Syriopoulos and Sinclair (1993), the assumption of weak separability, whereby there is independence only among groups of commodities, not among individual commodities, has various implications: first, that tourists allocate their budget between tourism activities and other goods and services; second, that the tourism budget is allocated to one or more destinations, including the home country; third, that tourists choose how to allocate their tourism budget among the different goods and services offered at the selected destination(s).
Most empirical studies of the determinants of expenditure at a single tourist destination focus on modelling total trip expenditure (aggregate or daily) from a microeconomic standpoint; see, for example, Aguiló and Juaneda (2000), Fredman (2008), Wang and Davidson (2010), Marcussen (2011), Thrane and Farstad (2011), García-Sánchez et al. (2013), Disegna and Osti (2016) and Aguiló et al. (2017). These researchers concluded that expenditure can be affected by many variables, including socio-economic status, nationality, age, occupation, income, length of stay, type of holiday accommodation, travel companion, destination loyalty and package holiday status.
However, to our knowledge, no previous studies have examined the distribution of different types of tourist expenditure. 1 This is an important question because recent empirical studies have shown, for example, that low-cost carriers (LCCs) have made air travel available to all budgets (Dobruszkes, 2013) and enable tourists to spend more at their destination, thus redistributing the trip budget. Therefore, policymakers and institutions in the tourism sector would benefit from knowing not only how tourists distribute their spending but also the effects of price changes and other exogenous variables on this distribution.
The present study analyses the above question in terms of tourists’ allocation of expenditure at origin and at destination. The allocation of expenditure includes the different elements of the trip budget (transport, accommodation, external activities, food, shopping, etc.); see Ferrer-Rosell and Coenders (2017). We term this allocation the tourist budget share, that is, the budget allocated to goods and services consumed at the destination as a proportion of the total trip budget (i.e. expenditure at origin on accommodation and transport, and expenditure at destination on goods and services). Therefore, this variable is bounded between 0 and 1. 2 Moreover, the rate of change in expenditure can be evaluated in statistical terms.
This article contributes new insights to our understanding of tourism expenditure and to the analysis of this question in the following ways.
Firstly, we propose a model to represent tourists’ allocation of expenditure between origin and destination, for a given destination. Specifically, we take into account the statistical nature of the tourist budget share and the quotient of types of expenditure. In other words, we consider dependence between expenditures (i.e. different categories of tourist expenditure are interdependent) and the non-negative right-skewed distribution of expenditures. Cárdenas et al. (2015) assumed a gamma distribution for the variable number of euros spent per person per day corresponding to the individual. Nevertheless, it is difficult to fit data using distributions such as the generalized gamma or the inverse Gaussian. Therefore, it might be better to consider the expenditure at destination as a proportion of total expenditure. This approach enables us to model the tourist budget share on a statistical basis, based on a variable bounded between 0 and 1.
Secondly, we model tourist budget share by allowing for covariates. However, we do not use a model related to the consumer demand theory, such as the almost ideal demand system proposed by Deaton and Muellbauer (1980), which starts from a specific cost function and gives the budget share equations in an n-good system depending on the prices for each good, and the total expenditure on goods deflated by a price index. Instead, we use a fractional response model, of the type which has been applied in many economic settings such as employee participation in pension plans (Papke and Wooldridge, 1996, 2008), financial issues (Pérez-Rodríguez and Gómez-Déniz, 2015) and insurance (Gómez-Déniz et al., 2013). 3 Therefore, the marginal effects of several factors can be analysed to account for the tourist budget share at destination. In this respect, for example, economic, socio-demographic and trip characteristic factors could be used (Disegna and Osti, 2016; Marcussen, 2011; Thrane, 2014; Wang and Davidson, 2010).
The empirical analysis presented in this article is based on a study of the Canary Islands, which is one of the major package holiday destinations in Spain. With respect to tourist expenditure and taking into account the information obtained in the Survey of Tourist Expenditure conducted by the Canary Islands Government, this article focuses on tourists who allocate part of their budget to a specific destination and who distribute their spending among the different goods and services offered at this destination. In this respect, we separate the expenditure incurred at origin (i.e. the accommodation and transport booked and paid for prior to arrival) from that at destination (i.e. the goods and services consumed after arrival, such as restaurant meals, transport and leisure activities).
The rest of this article is organized as follows. The second section reviews recent studies of tourist expenditure. The third section then presents the beta regression model used to estimate the determinants of this expenditure. This is empirically illustrated in the fourth section, with data for British and German tourists in the Canary Islands. These data are analysed to evaluate the factors determining the expenditure by these tourists. The results thus obtained are then compared with those provided by the ordinary least squares (OLS) procedure. Finally, the fifth section presents the main conclusions drawn.
Literature review
Many studies have been conducted to model individual travellers’ expenditure and its determinants.
Empirical research in this respect usually distinguishes between macro- and micro-level expenditure by tourists. In fact, only a few have analysed expenditure at the macro level. One such was Pyo et al. (1991), who used a regression-based method in which the linear expenditure system specification model was applied to analyse US domestic tourism demand, with macroeconomic data. The model assumes consumer utility maximization under budget constraints and takes into account five commodity groups: transport, accommodation, food, entertainment/recreation and other goods and services. Statistical analysis was conducted by OLS and seemingly unrelated regression equations. The findings obtained suggest that among these tourist-oriented products, transport is the most price sensitive and food, the least. The widely held perception that tourist products are luxury items may result from the income effect of transport expenditure.
The majority of studies in this field focus on micro-level data. For example, Aguiló and Juaneda (2000), Fredman (2008), Thrane and Farstad (2011) and García-Sánchez et al. (2013) all analysed the daily expenditure of foreign tourists. See Table 1 for a brief description of some microdata studies.
Brief description of some papers focusing on expenditure, using microdata.
OLS: ordinary least squares; 3SLS: Three-stage least squares; ANOVA: Analysis of variance; MLE: Maximum likelihood estimator.
For a review of this research, see Wang and Davidson (2010), Marcussen (2011), Brida and Scuderi (2012) and Disegna and Osti (2016).
According to Disegna and Osti (2016), most microdata studies of tourism expenditure (aggregate or daily) have used the context of general linear specification models to examine which factors best account for this expenditure. The estimation method most commonly used is OLS (see, for example, Wang and Davidson, 2010; Brida and Scuderi, 2012 and Wu et al., 2013). However, other specifications and estimators have also been used. For example, Leones et al. (1992), Lee (2001), Zheng and Zhang (2013), Barquet et al. (2011) and Kim et al. (2011), among others, estimated tourism expenditure by means of the Tobit model. More recent applications include the Heckman model, by Alegre et al. (2013), the double-hurdle model, by Brida et al. (2013), and a subordinated process for the aggregate expenditure (continuous variable) conditional on the length of stay (discrete variable) of tourists at a given location, in the spirit of statistical mixtures (Gómez-Déniz and Pérez-Rodríguez, 2019). According to these studies, the main factors underlying expenditure are socio-economic status, nationality, age, occupation, income, length of stay, type of holiday accommodation, travel companion, destination loyalty and package type. In an alternative approach, other studies, such as Lew and Ng (2012) and Thrane (2014), have analysed the conditional quantile (median and other percentiles), rather than the conditional mean, using conditional quantile regression to measure tourist spending and providing additional insights into the question of micro-level tourism. 4 However, to our knowledge, no previous studies have been undertaken to analyse the relationship between expenditure at destination and total trip expenditure.
Models of tourist expenditure at a single destination
For simplicity, we distinguish between two types of expenditure, by a tourist visiting a single destination: expenditure at origin (pre-booked transport and accommodation, usually paid to travel agencies and tour operators) and expenditure at the destination, mainly for good and services, including restaurant meals, transport and recreation activities. From these differentiated expenditures, we propose a model to represent the tourist budget share.
Tourist budget share: Expenditure at destination in relation to total trip expenditure
Let
Let
If we assume the two expenditure variables are independent
5
and follow a gamma distribution with parameters
Due to the reflection symmetry of the beta distribution, we have
In order to study the behaviour of this variable, or to determine its mean value, the best approach is that proposed by Ferrari and Cribari-Neto (2004), who made use of a fractional response model to consider the following parameterization of the probability density function (pdf) of the classical beta continuous distribution
where
Let us now assume that μ depends on k covariates
Then, pdf (1) can be rewritten as
for
and the cumulative distribution function is
where
ϕ is termed the precision parameter because, from equation (4) we have for fixed
From equation (3), we obtain the log-likelihood of the model with covariates, which is given by
The normal equations and Fisher’s information matrix for this model are discussed in detail in Ferrari and Cribari-Neto (2004).
The beta regression model could be further developed to explicitly allow for covariates to model the scale parameter ϕ. That is likely to further improve the fit in real data applications with respect to standard linear models, allowing us to incorporate features such as heteroscedasticity or skewness. Formally introduced by Simas et al. (2010), this is termed the variable dispersion beta regression model.
In this model, the scale parameter is not constant for all observations but is modelled in a similar way to the mean parameter, depending on the covariates. This additional model can be specified by using equation (2) together with the usual log link for the scale parameter ϕ. That is, we consider
for
Marginal effects and interpretation of the coefficients
The marginal effect reflects the variation of the conditional mean of
It can be calculated as
To evaluate marginal effects for continuous exogenous variables, we can calculate expressions at the sample means of the data or evaluate the marginal effects at every observation and then calculate the sample average of the individual marginal effect (average partial effects).
On the one hand, for example, the response for an individual with average characteristics can be calculated as follows
where
On the other hand, average partial effects can be calculated by the expression,
For indicator variables such as
Therefore, the conditional mean is
To compute the standard errors, we can use the delta method (or other robust methods). The estimator of the asymptotic covariance for the average partial effects can be defined by the expression
where
Modelling the relation between the two types of expenditure
In this section, we develop a distribution function for the relation between expenditure at destination and at origin for n tourists. This distribution function is related to the growth rates of each type of expenditure.
Let
It is straightforward to confirm that if
that is, the beta prime distribution, which is also termed a beta distribution of the second kind. The relation between expenditure at destination and at origin,
It can readily be shown that
where d represents the derivative. This is consistent with the fact that the greater the expectation of expenditure at destination, the lower the expenditure at origin. On the other hand, we have
which is positive for
The pdf given in equation (6) reaches the maximum (the mode) at the point
As equation (7) is constant, it is preferable to use the geometric mean since it has been shown (see for instance Johnson et al. (1995)) that for this statistic the following relation is sustained
where G represents the geometric mean. If
where
where
Empirical analysis
The data for this analysis were obtained from the Tourist Expenditure Survey conducted by the Canary Islands regional government during the period January 2009 to March 2012. This survey is based on personal interviews of tourists who visited any of the Canary Islands (Gran Canaria, Fuerteventura, Lanzarote, Tenerife, La Palma, La Gomera and El Hierro) at the time of departure. The data collection was carried out by the Canary Islands Institute of Statistics (ISTAC, Spanish initials).
The survey obtains quarterly information about the total expenditure by tourists who arrive by air, either on a package holiday or travelling independently. 6
Specifically, the present analysis includes tourists from Germany and the United Kingdom, staying at least one night and no more than 30 consecutive nights. 7 This population represents over 47% of total tourist visits to the Canary Islands during the study period. After data cleansing, 10,425 and 9805 pooled observations remained, for German and British tourists, respectively.
The study variables from the ISTAC Survey that were included in our analysis were length of stay, reason for coming to the Canary Islands, number of previous visits, vacation characteristics and personal characteristics.
The following variables finally included in our analysis are in line with those used in many previous studies in this field, cited in the second section. Tourist budget data, obtained by ISTAC: (a) expenditure at origin (€), that is, flights and accommodation. No distinction is made between types of accommodation (i.e. full board, half board or only accommodation); (b) expenditure at destination (€), for example, restaurant meals, transport and recreation. Length of stay (days). Repetition. The total number of times the tourist has visited the Canary Islands before the present trip. A value of 0 is possible, indicating no previous visits. Reason for visiting the Canary Islands. Two variables are considered: (a) sun-and-beach. This is a dummy variable which takes the value 1 if the main reason for visiting is sun-and-beach, and 0 otherwise; (b) the main reason for coming. This is a dummy variable which takes the value 1 when the tourist arrives on holiday, and 0 otherwise. Personal characteristics. Two variables are considered: (a) household income, an ordered categorical variable which takes the following values: (1) income €12,000–24,000, (2) income €24,001–36,000, (3) income €36,001–48,000, (4) income €48,001–60,000, (5) €60,001–72,000, (6) income €72,001–84,000, (7) income greater than €84,000; (b) the respondents’ age (years). Vacation characteristics. (a) Type of accommodation, expressed via a dummy variable which takes the value 1 if the accommodation is a 4–5 star hotel/aparthotel, and 0 otherwise, and by another dummy variable which takes the value 1 if the accommodation is a hotel/aparthotel with fewer than 3 stars, and 0 otherwise. In both cases, the reference category is accommodation consisting of extra-hotels, own home, friends or family, or other. (b) Size of travel party, that is, the number of persons in the holiday package paid for at origin. (c) Booking in advance. This is a dummy variable which takes the value 1 if the tourist made the holiday booking, independently of tour operators, in advance. Finally, we controlled for quarterly seasonality, including dummy variables for summer (June–September), autumn (October–December) and winter (January–March).
Table 2 shows descriptive statistics for the dependent and explanatory variables associated with the filtered database. In brief, expenditure share at destination was slightly higher for British than for German tourists. The main reason for the trip was to take a holiday. These tourists preferred a sun-and-beach holiday and the family size was two persons. On average, the tourists had visited on three previous occasions, and their household income was €36,000–48,000. Half of the German tourists stayed in 4- or 5-star hotels. The tourists’ average age was 43 years and the majority booked via a tour operator. Almost half of the British tourists travelled by a LCC.
Descriptive statistics for all tourists, filtered database.
Estimation results
Model estimates for budget share and quotient between expenditures without covariates
Table 2 shows the initial estimation results (not including covariates), obtained using Mathematica statistical software (see Wolfram (2003) and Ruskeepaa (2009); among others). Taking into account that
Figure 1 shows graphs (histogram and theoretical densities, QQ plot and PP plot) which reflect the suitability of the beta distribution for modelling this type of data.

Diagnostic plots for tourist budget share at destination (
Figure 2 shows the empirical distribution of the quotient between expenditure at destination and at origin (

Fitted and empirical quotient between expenditure at destination and at origin for German (left) and British tourists (right).
Estimated parameter, standard error (in parentheses) and value of the log-likelihood function in the maximum for the two populations of tourists without covariates using the beta distribution.
The slope of the distribution of the quotient between the two expenditures is positive until values close to 0.20 are reached for Germans and 0.25 for Britons (the modes of the two pdfs). After these points, the slope of the distribution of the quotient becomes negative, meaning that these tourists spent more at destination than those with a quotient of less than 0.2 and 0.25, respectively. The growth rate is −0.8 and −0.75. In other words, German tourists spent 80% of their expenditure at origin, while the figure for their British counterparts was 75%. The quotient was above 0.75 for 25% of each population of tourists.
Budget share estimates with covariates
The model with covariates was analysed using the R package. Table 3 shows the results obtained for OLS coefficients for the linear regression model and maximum likelihood (ML) estimates for the non-linear beta model with covariates. In addition, two samples are distinguished: in- and out-of-sample, respectively. The first arbitrarily considers 90% of the total observations for each nationality. In this sample, we compare the models estimated by OLS and ML using the non-nested Vuong’s test. The second comprises the remaining 10% of total observations and allows us to evaluate model forecasts using both the EMA and the MSE statistics.
It is important to note that the coefficients of linear regression (OLS) and the beta model (ML) cannot be compared directly. Therefore, we include the marginal effects and their standard errors obtained by the delta method.
8
In each case, the results for German and British tourists are shown separately. Before disaggregating the data, we also performed a poolability test to evaluate the subsample stability of the coefficients estimated. If two subsamples are poolable, then the pooled analysis could also be reported. Accordingly, we performed this poolability test, in which the null hypothesis of poolability assumes homogeneous slope coefficients. An F test was then applied to test for poolability across our two cross sections. The results obtained lead us to reject the null hypothesis of poolability, because
Marginal effects and p values for OLS and using the beta regression model for German and British tourists.
OLS: ordinary least squares; MAE: Mean absolute error; MSE: Mean squared error.
In general, the marginal effects obtained for the in-sample results are statistically significant. The ML result is higher for the beta estimates than for the OLS estimates, both for the German and for the British tourists. Vuong’s test to compare non-nested models shows that the beta estimates are preferred to the OLS estimates. Accordingly, the beta model was mainly used to interpret these coefficients, although it should be noted that the EMA and MSE statistics for the beta models were larger than the OLS values in the out-of-sample forecasts, reflecting the poorer forecasting capability of the beta model.
To our knowledge, no previous research findings in this respect have been reported, and so we were unable to compare our findings with those of other researchers. Nevertheless, we include below a discussion of papers in which the total aggregate or daily expenditure has been analysed.
In our study, the income effect is always positive and statistically significant for German and British tourists. Therefore, the higher the tourist income, the higher the proportion of expenditure at destination. In general, this finding is consistent with previous results, according to which higher household income is positively associated with greater spending (Aguiló et al., 2017; Brida et al., 2013; Marrocu et al., 2015). For example, García-Sánchez et al. (2013) reported that high-income tourists spend 50% more than those with low incomes.
With respect to personal characteristics, the following results were obtained. The coefficient of age (in logs) is negative and statistically significant for German and British tourists, suggesting that older tourists tend to spend less than younger ones. In another study, García-Sánchez et al. (2013) suggested there might be an inverted-U relationship between tourists’ age and their daily spending, that is, that young and old tourists spend less than middle-aged ones (Craggs and Schpfield, 2009). However, Brida and Scuderi (2012), in a review of studies of the determinants of tourist expenditure, examining 86 papers and 354 estimates from econometric models based on individualized data, found no conclusive effects of age on expenditure (thus, of the 87 significant metric indicators, 61 were directly related whereas 26 were inversely related, and 103 were not significant).
With respect to the vacation characteristics, the following results were obtained. The coefficient of the variable for previous visits to the Canary Islands (repetition) is positive and statistically significant only for the British tourists. Therefore, with repeated visits British tourists increase their share of expenditure at destination. Opinions are divided in prior studies as to the possible effects of repeated visits and tourist spending. García-Sánchez et al. (2013) obtained negative values, suggesting that repeated visits were associated with less expenditure (daily expenditure decreased by 2.5%). However, Chang et al. (2013) examined the spending of first-time and repeat visitors and found that previous travel experience did not generate significant differences in consumption patterns. This behaviour might be explained by the degree of satisfaction experienced, that is, tourists will repeat their holiday destination if their expectations are met and they are satisfied (Disegna and Osti, 2016).
The coefficient for length of stay (in logs) is positive and statistically significant. Thus, the more nights spent at the destination, the greater the tourist budget share. Aguiló et al. (2017) derived a model of tourists’ daily expenditure that included the length of stay as an independent variable. These authors recorded a significant positive relationship between tourist spending and length of stay, which they explained as being due to the fact that high-income tourists not only present high levels of daily expenditure but also stay for longer periods. In a recent paper, Gómez-Déniz and Pérez-Rodríguez (2019) propose a model based on a positive correlation between aggregate expenditure at origin plus destination and length of stay. However, Brida and Scuderi (2012) reviewed 188 estimations and found that 98 reported a significant positive association between length of stay and expenditure. On the other hand, 45 estimations reported a negative association in this respect. That is, expenditure decreases when length of stay increases (see, for example, Thrane and Farstad (2011)).
The coefficient for the reason for visiting the Canary Islands was found to be statistically significant and positive, but for the sun-and-beach motivation it was negative. These results suggest that when the reason for the trip is other than a sun-and-beach holiday, there is a greater predisposition to spend at the destination. In this respect, García-Sánchez et al. (2013) indicate that daily tourist expenditure at the destination is greater when tourists perform non-beach-related activities.
The coefficient for accommodation, usually the most important expense at origin, was negative in all cases. In other words, the greater the cost of accommodation (i.e. the higher the rating (number of stars) of the hotel), the lower the share of tourist expenditure at destination with respect to the use of extra-category hotels, own home or staying with friends or relatives (the reference category). Previous studies of daily tourist expenditure have reported finding a positive relationship between accommodation and daily expenditure (Laesser and Crouch, 2006; García-Sánchez et al., 2013).
For German and British tourists, group size is inversely related to tourist budget share at destination. Therefore, travelling as a group reduces expenses at destination and, therefore, the tourist budget share. In this respect, García-Sánchez et al. (2013) estimated that the per capita expense of travelling alone is 45% greater than when travelling in a group of four people. Similarly, Wang and Davidson (2010) found that group size was inversely associated with total expenditure per person.
For German tourists, a significant negative coefficient was obtained for the variable booking in advance, but this association was positive for the British visitors. In this respect, it has been reported that customers who book their accommodation closer to the date of departure are usually willing to pay more (Schwartz, 2010). Moreover, when customers book in advance, they can often obtain a slight reduction in cost, whilst maintaining their preferences. Strikingly, the price of accommodation decreased if the booking was made 10 days prior to departure (Maseiro et al., 2015). In this respect, our results show that the tourist budget share only increased for the British tourists. This result shows that these tourists have more funds available for spending at their destination.
Finally, the coefficient for LCC is positive and significant for both German and British tourists. Thus, when tourists obtain cheaper flights, the proportion of their spending at the destination increases, compared to spending at origin. As explained by Ferrer-Rosell et al. (2015), the reduced price of transport provided by the emergence of low-cost airlines has redistributed tourists’ budgets between spending at origin and at destination. Indeed, if these tourists fly low-cost and do not book an all-inclusive holiday, then their spending at destination will be even higher (see Eugenio-Martin and Inchausti-Sintes (2016)).
Following our analysis of the beta model, see Table 4, we now evaluate one assuming that the precision parameter depends on certain regressors (in this case, for simplicity, the same as the mean parameter). This model also incorporates a link function. 10 Table 5 shows the estimates obtained for the total sample. In this case, also for simplicity, the results shown are based on coefficients, rather than marginal effects. The precision parameter, which could be related to features such as heteroscedasticity or the skewness of the beta model, can also be explained by reference to a set of regressors. Many of the coefficients are statistically significant at 5% and, although the sample size is slightly different, the signs of the coefficients in Table 5 are similar to those in Table 4 without including covariates in the precision parameter.
Parameters and p values for maximum likelihood fitted to the data using the beta regression model for German and British tourists.
The precision parameter should be interpreted with caution. The larger the value of this precision, the smaller the variance of
Discussion and conclusions
This article describes a study conducted to model tourist budget share for expenditure at destination and at origin, by tourists visiting the Canary Islands. Analysis of the results obtained reveals the determinants of the allocation of expenditure.
This model was constructed taking into account the statistical nature of the two types of expenditure, considering dependence, that is, the fact that the expenditure categories are interdependent, and also their non-negative right-skewed distribution. This approach is important, because it enabled us to model the expenditure share on a statistical basis based on a variable bounded between 0 and 1, from a microeconomic perspective.
Another important feature of this study is that expenditure share was modelled allowing for covariates, both in the mean and in the precision or scale parameter. In consequence, we were able to analyse the marginal effects of diverse economic and socio-demographic factors, and thus account for expenditure share at destination.
In our analysis of the study data (obtained by the Canary Islands Tourism Expenditure Survey), the expenditure incurred in the country of origin (accommodation and flights) was separated from that at the destination (restaurant meals, transport, recreation, etc.).
The main conclusions drawn from this study are that the beta model provides a closer fit to the data than the OLS estimates, and that the determinants of tourist budget share at the destination are in line with those reported in previous research into aggregate or daily tourist expenditure and the causality between the variables.
Given the multiplier effects of tourist spending on the local economy, it is important to know how this expenditure is shared between destination and origin in order to develop policies encouraging tourists to maximize the share of their budget allocated to local spending.
Policymakers in the Canary Islands seeking to increase foreign tourists’ expenditure at destination should take into account that accommodation (the main payment made in the country of origin), the size of the travel party and the age of the individuals are all inversely associated with the tourist budget share at destination. Furthermore, the Canary Islands is characterized as a ‘sun-and-beach’ destination, and our results show that this form of tourism has a negative relationship with the distribution of the tourist budget share. Accordingly, in order to foster the arrival of tourists with a higher proportion of expenditure at destination than at origin, policies should be adopted to promote activities representing alternatives to the traditional sun-and-beach formula.
On the other hand, tourists’ income and the use of LCCs are both positively associated with the tourist budget share at destination. The impact of low-cost airlines is still recent and in future studies it would be interesting to examine the substitution effect between expenditure at destination and at origin as a result of access to lower priced flights. According to Eugenio-Martin and Inchausti-Sintes (2016), ‘Low-cost travel savings from tourists’ place of origin are transferred, at least partially, to higher tourism expenditures at their destination’. In other words, in a microeconomic demand model, a decrease in the cost of air travel could be interpreted as a real increase in the budget and hence greater licence for spending at the destination.
Finally, in the distribution of the quotient between expenditure at destination and at origin, it is noteworthy that although the most frequent distributions are 20% for German tourists and 25% for British ones, as this quotient increases, so does the preference for spending at the destination. Future research should be undertaken to investigate this question in greater detail.
Footnotes
Acknowledgements
The authors would like to express their gratitude to the Referees for their relevant and useful comments.
Declaration of conflicting interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Emilio Gómez-Déniz was partially funded by grant ECO2013–47092 (Ministerio de Economía y Competitividad, Spain) and ECO2017–85577–P (Ministerio de Economía, Industria y Competitividad. Agencia Estatal de Investigación).
