Social Synaesthesia: Expressive Bodies,Embodied Charisma

This article introduces the notion of social synaesthesia as a means of theorizing about mindbody—society relationships. Following a brief discussion of synaesthesia, the concept of social synaesthesia is developed. This concept is then illustrated using photic (light) experiences among devotees in a religious group. It is argued that these experiences illustrate the materialization or embodiment of the experience of charisma in a leader’s presence. It is also suggested that such experiences are more intense and vivid forms of the quotidian tendency to ‘make the word flesh’ — that is, express cognitive-emotional experiences in a physical idiom. Bioagency (as a locus of embodied charisma) is then discussed as the process through which the ‘word is made flesh’. The conclusion argues that just as synaesthetic experiences point to an interpenetration and melding of sensory modalities and challenge mindbody dualism, social synaesthesia calls into question mindbody/social dualisms. Finally, such experiences are seen as more vivid and intense forms of ordinary human capacities.