Abstract
Previous research on client motivations to purchase sexual services in the UK has predominantly focused on the experiences of men. Women who buy sex have largely been overlooked as it is commonly assumed that women provide, rather than purchase, sexual services. In addressing this empirical absence, this article examines data gained from 49 interviews with women clients and sex workers. It examines the reasons why women decide to purchase sexual services in the UK. We argue that the increasing importance of contemporary capitalism and consumerism has shaped women's engagement in the sex industry as clients. We show how women's sexual agency and assertiveness as clients, inverts the female sex worker/male client binary assumed to characterize commercial sex and illustrates the overlap and convergence of male and female sexuality. Our research thus contributes to an understanding of female sexuality more broadly, as exemplifying the hallmarks of ‘transformational sexualities’ in cosmopolitanism (Plummer, 2015).
Introduction
Despite an abundance of research on the sex industry internationally, the predominant focus has been on women who sell sex. Research on male or trans sex working and men clients has received less attention. Although there has been a historical absence of research on male clients, there is now a developing body of scholarship that seeks to explore men who pay for sex (Earl and Sharp, 2007; Hammond, 2015; Logan, 2010; Sanders, 2008a, 2008b). Literature on women clients both in the UK and globally is not as developed and much less is known about women as clients. Much research on women clients comes from international studies that explore women who pay for sex through the lens of ‘female sex tourism’. This has captured the experiences of women who travel to engage in sexual relations with local men in countries such as Barbados, the Dominican Republic, Costa Rica, as well as in Kenya, Italy, Greece and Spain (De Albuquerque, 1998; Frohlick, 2008; Herold et al, 2001; Kibicho, 2009; O’Connell-Davidson and Sanchez-Taylor, 1999; Phillips, 2008; Sanchez-Taylor, 2001). This is sometimes referred to as ‘romance tourism’ because payment of sexual services is rarely direct and instead consists of days out, hotel rooms and meals (Pruitt and Lafont, 1995). Women's engagement in sex tourism is constructed through a discourse of romance and long-term relationships and is thus set apart from men's sex tourism. As such, the experiences of women who pay for sex in a direct manner such as through direct monetary payment for specific prearranged sexual services, has yet to be examined in any depth in the UK.
International research has begun to capture the existence of women who pay for sex in a direct manner. For example, Frohlick (2008: 143) identified how she had ‘heard of women who arrive with cash in hand to pay willingly for sex with a local man’ in Costa Rica, yet she did not interview such women. Likewise, although Phillips (2008: 203) notes that ‘liaisons’ [our emphasis] between European women and ‘Beach boys’ ‘may start off simply as “sex for money”’, she did not however document examples of such transactions within her case studies. Furthermore, whilst research on lap dancing in the USA has identified men strippers who have been offered payment for sex from women (Dressel and Peterson, 1982), an examination of the experiences, motivations or characteristics of women who buy sex in the UK has, to our knowledge, been lacking.
In addressing this limited knowledge base, this article examines the reasons why women choose to pay for sexual services in the UK, from a client and sex-worker perspective. This research adds to a developing body of literature on women clients as well as confronting often-held views of women involved in sex work as exploited victims. Rather, our original data offer new insights into women's involvement in the sex industry by demonstrating that women clients decide to purchase sexual services for a range of reasons. Significantly, our research also shows that there are similarities between the literature on men's motivations for purchasing sex and the women clients involved in our study. That men and women pay for sexual services for similar reasons, challenges the claim that has been drawn on in UK policy and that has driven policy shifts towards the criminalization of clients in countries such as Sweden, Iceland and Norway. Such claims argue that prostitution can only be understood as men's violence and exploitation of women. Instead, our empirical data on women's engagement as clients in the UK, demonstrate they are active agents in their own sexual encounters. This phenomenon can be understood by considering the social, historical and cultural context in which these women are situated in the UK, as their experiences embody signs of contemporary capitalism and consumerism. Our research thus contributes to an understanding of female sexuality more broadly, as exemplifying the hallmarks of ‘transformational sexualities’ in cosmopolitanism (Plummer, 2015).
Research on the purchasers of commercial sex
Previous research on the purchasers of commercial sex has predominantly examined the experiences of men clients, and to a lesser extent women sex tourists. This body of research has identified that there are a range of reasons why men pay for sex. These reasons include emotional intimacy and the desire to pay for more than just sexual physical contact (Earle and Sharpe, 2008; Sanders, 2008a). For some men this stemmed from feeling that their marriage was emotionally and/or physically unfulfilling (McLeod, 1982; Sanders, 2008a), because they felt lonely (Jordan, 1997) or because they were unable to form ‘conventional’ sexual relationships (Campbell, 1998; Xantidis and McCabe, 2000). The ability to engage in physical sexual contact with a variety of sexual partners for specific characteristics such as age or ethnicity, has also been identified as a reason why some men pay for sex. As well as the opportunity to engage with a variety of partners without maintaining a series of complex affairs (Campbell, 1997; Campbell, 1998; Huschke and Schubotz, 2016; McKeganey and Barnard, 1996; Pitts et al., 2004; Sanders, 2008a; Vanwesenbeeck et al., 1993). The ability to pay for specific sexual services such as oral or anal sex was a motivation for others (Kinnell, 1989; Monto, 2000; Pickering et al., 1993). Likewise, the pursuit of excitement, thrill and fun through engaging in an illicit act was an appeal for some men and the resistance to normative hegemonic models of sexual practices (Campbell, 1997; Campbell, 1998; Kong, 2015; McKeganey and Barnard, 1996; Monto, 2000). In contrast to some of these motivations in which men's involvement could be seen as supporting traditional views of masculinity, men's desire for the emotional intimacy that sexual contact can bring, is a feature of more contemporary sex work research (see Birch et al., 2017; Hammond and van Hooff, 2019; Milrod and Weitzer, 2012; Sanders, 2008a).
Paying for sex tends not however, to reflect one motivational factor. The recognition that paying for sex involves more than just sexual relief as highlighted earlier, has led to the development of typologies of motivations. Pitts et al. (2004) identified three broad motivations: factors of ease (avoidance of relationship, desire for specific sexual acts, less trouble than conventional relationships); engagement (desire for company and emotional engagement of the sex worker); and arousal (desire for relief and negative association with drugs or alcohol). Sanders (2008a) lists four motivational factors: emotional need (loneliness or lack of intimacy), life-course stage (older men becoming widowed), unsatisfactory sexual relationships (deterioration of sexual or emotional aspect in non-commercial relationships), and difficulties with non-commercial dating (disdain for casual sex). These ‘push’ factors – ‘aspects of men's lives that are lacking’ are contrasted to ‘pull’ factors – aspects of the sex industry that are attractive and are promoted as ‘entertainment’ (Sanders, 2008a: 40). ‘Pull’ factors refer to the more cultural aspects of the sex industry, its ‘nature … what it offers and the glitzy … images and promises that emanate from adverts, websites, stereotypes, pictures and the allurement of fantasy created specifically for those who want to trade cash for pleasure’ (Sanders, 2008a: 45). This appeal, coupled with the expansion, mainstreaming and diversification of the sex industry, has occurred alongside Bernstein's (2007a) recognition of a shift from relational to recreational models of sexual behaviour. The acknowledgement of commercial sex as a legitimate form of entertainment, from entertaining business clients (Allison, 1994) to sex tours abroad to visit a ‘different reality’ (Martilla, 2008: 39), coupled with the increased corporate organizational structuring of various sex industry markets (Brents and Hausbeck, 2007), assist these shifts. This desire to visit alternative realities allows clients to escape from the mundane practices and processes of daily life ‘leaving behind their values, morals, expectations and responsibilities as a husband, a father, or a worker and being able to be “purely selfish”’ (Martilla, 2008: 39). However, these shifts have not been fully acknowledged in some debates, and wider changes to sexual life, including the opportunities for women to engage sexually have certainly been less considered.
Literature on female sex tourism has documented the reasons why some women travel to locations such as Asia, the Caribbean and Europe to engage in sexual relations with local men. This body of knowledge has sought to explain the phenomenon by examining the colonial history of the Caribbean (Sanchez-Taylor, 2001), the hypersexualization of ethnic ‘others’ (Pruitt and LaFont, 1995) as an attempt to ‘consolidate or redeem their own cultural identities’ (Kempadoo, 2001: 57), ethnic and economic privilege (Jeffreys, 2003; Opperman, 1999) ‘to improve or consolidate their position on status hierarchies of gender, race and sexuality’ (Sanchez-Taylor, 2006: 52) as well as exercise their power and ‘control over the management of self and others as sexual, racialized and engendered beings.’ (O’Connell-Davidson and Sanchez-Taylor, 1999: 37). This sparse body of literature has identified that women often seek courtship and romantic relationships but whether knowingly or not pay for companionship through paying for meals, accommodation and gifts (O’Connell-Davidson and Sanchez-Taylor, 1999; Opperman, 1999; Sanchez-Taylor, 2001, 2006). As a result, Pruitt and LaFont (1995: 423) argue that this phenomenon could be more appropriately termed ‘romance tourism’ because ‘these liaisons are constructed through a discourse of romance and long-term relationships, an emotional involvement usually not present in sex tourism’. Although as Sanchez-Taylor (2001) has argued, local men in the Caribbean did engage in explicit cash exchanges for sexual relations with women and couples, overall, for women, the economic transaction was less formally arranged. Instead, these women would often believe they were helping financially rather than paying for a sexual service.
More recently, the work of Pilcher (2011, 2016), Neville (2018) and Sanders-McDonagh (2010, 2015, 2016) add nuance to the study of women as consumers of commercial sexual experiences. Whilst Pilcher explores the female gaze in the context of venues (erotic dance clubs) Sanders-McDonagh compares red light areas within the Netherlands and Thailand to highlight how women are actively interested in (and pursuing) sexual entertainment in areas that might typically be seen as spaces for men and thus querying women's access to, and experiences of, sexual spaces. Neville, meanwhile, offers an in-depth analysis of women who consume ‘men on men’ pornography, opening with ‘being a human who is sexual – who is allowed to be sexual – appears to be a freedom more readily afforded by society to males than females’ (2018: 4). For women in Neville's research, the most commonly cited reason for enjoying m/m pornography is the aesthetic of men having sex with other men – it is men's bodies, not women's that are the objects of sexual attraction (2018: 35). These accounts serve as testament to a growing sphere of women who are active agents in pursuing commercial sexual entertainment. How, then, does this translate into a more direct consumption of embodied sexual services?
Whilst accounts of women offering to pay for sex in a more direct and explicit way has been noted in academic literature (Dressel and Peterson, 1982), the reasons why women purchase sexual services in the UK has yet to be explored in any depth. Our study seeks to address this gap and does so here by exploring the reasons why women pay for sexual services in the ‘traditional’ sense, in other words, the exchange of cash for sexual services.
Methods
Our study is based upon interviews with 10 women clients, 4 women who paid for commercial sex as well as sold it, and 35 sex workers (men, women and trans providers). The study aimed to examine the motivations and characteristics of women who purchase sex, from whom and where they buy sex and to explore how physical and sexual safety are negotiated. Originally, we focused on women and sex workers living or working in the UK, but later interviewed two British women who lived and/or travelled and worked abroad, one sex worker from Canada and one from Australia, as they sometimes travelled and worked abroad. Participants were recruited by snowball sampling through our networks and contacts, and through promoting our study in the national press. Traditional spaces where sex is bought and sold in the UK such as indoor establishments and on-street ‘beats’ tend not to cater to women clients. Thus, we recognized that accessing women clients in the UK would be challenging and chose to include sexual service providers to help advance the knowledge base around women clients.
The study of sex work has become increasingly contentious, something the research team held in mind throughout the process and we endeavoured to research ethically and responsibly. All members of the research team had prior experience of conducting research with sex workers and clients, alongside frontline service delivery to sex workers through local organizations. We recruited participants using a variety of means including: canvassing individual and agency websites; utilising social media platforms; ‘opportunistic’ recruitment; a press release; an email and postal campaign and finally, asking participants we interviewed if they had contacts they could share the project details with (see Kingston et al., 2020, for further methodological details). Interviews were conducted face to face, over the phone, skype or by email. Interviews were transcribed verbatim and thematic analysis was used to analyse the data (see Braun and Clarke, 2006). Data were coded in the qualitative data analysis software tool Nvivo using a coding framework from which we identified key themes and then organized them around global themes (Attride-Stirling, 2001). The global theme, ‘motivations of women who buy sex’ will be examined in this article. Each participant is referred to using a pseudonym.
Demographic characteristics
The women clients we spoke to came from a range of social backgrounds and professions such as nursing, air-hostessing, accounting and teaching. They ranged in age from 30s–50s. Some were married with children, others were single with no children. In terms of the sex workers we spoke with, 9 self-identified as women, 27 as men and 2 as trans women. Their ages ranged from 20s–50s and they had provided services to women clients and women in heterosexual and lesbian couples for, in some cases, several decades.
Findings
Women clients and service providers identify several reasons why women decide to pay for sexual services in the UK. It is important to point out here that, although we discuss women buying sex, this is not in the conventional sense of paying for heterosexual penetration with a man. The sexual services spoken about and requested by women span a range of sexual activity including massage and foreplay, oral sex, BDSM activities and penetration. Some clients and providers identified that some women pay for sex for one or, more often, multiple reasons as supported by the literature around men clients reviewed earlier. These motivations include the desire for no strings sex, experimentation and critical moments, sex about me, sex with a certain type of person, power and control and intimacy.
No strings sex
Many women clients we spoke with paid for sexual services because they wanted physical sexual contact and/or intercourse and nothing more. Women clients did not want any emotional attachment, and instead sought no strings sex. For some women, they wanted sex either because their partner was not satisfying them sexually or because they were single and had neither the time nor energy for a committed relationship. In the words of Unsinkable Molly Brown: I’m a mum, I’m on my own, I’m a busy professional, I don't want a relationship … I need an orgasm now and again, I need a bit of a sex fix which doesn't come from a sex toy … to hit a spot then move on … the next morning, get up and look after my little boy and not have to worry about ‘where are you and when are you free’ and all that jazz. I think that would really be quite nice, it would fill a little bit of a gap in my life … it would be a sex fix pure and simple. (Unsinkable Molly Brown, 30s, client)
In contrast, Arabella explained that whilst being happily married, her relationship lacked sexual satisfaction: I'm married to older man and our love life is not amazing. Gave it lot of thought and wanted sex but without emotion and not an affair. Want to stay married. (Arabella, 37, client)
Service providers echoed that some women who booked them were motivated by a desire for sex either because they were too busy for a relationship, or were married and not sexually satisfied: For some women it is because they've told me the only reason they see me is because their husband has a problem, or some of them they just say they're not interested, they're so busy with work and the whole, especially a lot of the English women, particularly, it's the culture of he goes to the pub and watches football. That kind of mentality, so they've tried to get it off their husband but it's not there. (Arron, 30, provider/m)
Age was another factor used to explain why some women were motivated to purchase sex. Some service providers claimed that younger women were more likely to want physical sexual pleasure than older women: The younger women, they just want sex, just literally the physical aspect of it … I've had it once or twice where with the young women, their word is just, fuck me. (Arron, 30, provider/m)
Bounded experimentation
The ability to experiment and engage in new experiences was a key reason why some women (and women in couples) paid for sexual services. Some single women, as Max (30s, provider/m) claimed, were ‘just out for something different’, whilst others were in a couple seeking to ‘try it out for the first time’ (Michelle, 30s, client and provider/w), and experiment with their partners. There is very limited literature that explores anyone paying for sex as part of a couple, yet this was a key theme: In most cases it's been part of a couple … When couples tend to come, it tends to be a one off ‘let's go and try something new and interesting thing for our sex life’. (Rebecca, 33, client and provider/transw) A lot of the women have been with their partners for a long time and they want to, they feel comfortable enough to experiment. (Chris, 50s, provider/m)
Whilst experimentation was a driving factor, this often intersected with a desire to create a bounded encounter that would not pose a threat to the relationship, or to their reputation: they're not out and out lesbians, so it might be something they want to try for the first time or something they want to keep secret or private, they don't want to be seen … they may be married, they're supposed to be straight. (Michelle, 30s, client and retired provider/w) they … wouldn't want to do the same thing with the same person too regularly … to [stop] either of them getting fond of the person … keep it compartmentalised and emotionally distanced … for their relationship. (Rebecca, 33, client and provider/transw) it's easier to pay for it because then if they tried it with someone else, a friend or something, it can go wrong then can't it. One person can get jealous. (Samantha, 37, provider/w)
Yet whilst women clients are aware of these societal expectations, they choose to transgress these social and sexual boundaries, albeit temporarily, as they continue to conform publicly. As with media portrayals of heteroflexibility, women clients’ engagement with other women or men is cast as an ‘“add on” to otherwise conventional heterosexuality’ (Diamond, 2005). 1 Goffman (1971) explains how actors perform different performances in front of different audiences in front- and back-stage regions. In the front stage (home or working life), some behaviours may be frowned upon, or threatening for women, such as performing a sexual identity where one engages multiple partners. In the back stage (commercial sex), however, there is no need to mask this aspect of their identity and women are able to engage in impression management, outwardly being seen as heterosexual and monogamous, but behind closed doors experimenting sexually with other men or women.
Critical moments
Women clients also identified how they began to experiment and seek new experiences at ‘critical moments’ in their lives: I think it started with an idea when I began being more experimental about 37, 38 (5 or 6 years ago), so I contacted an escort … I read about these sensual massages with a happy ending for women by men and decided to treat myself to one. (Misty Robinson, 45, client) I have got a new job and new location so I feel off kilter with things … I am spending more money on myself! (Liz, 42, client)
Sex about me
Some women clients decided to pay for sexual services because the encounter would focus solely on their sexual needs: ‘The most common one, especially among my regulars, is the simplest – they enjoy an experience that's all about them’ (Dan, 31, provider/m); ‘my motivation is, I find it quite a turn on … it's the idea of somebody is there to pleasure me’ (Michelle, 30s client and provider/w). This parallels findings from work around men who pay for sex in that some men purchase sex so the sexual experience is focused on them rather than their partner (Campbell, 1998; Monto, 2000).
Yet some scholars have argued that the belief in self-determination of sexuality and sexual pleasure reflects false consciousness. Indeed, as Rich (1980) has argued in the context of heterosexuality, heterosexual women often believe that they freely choose to have sex with men, but instead are conditioned to do so. Thus, the ‘sex’ that women believe they want and pay for may be a reflection of proscribed sexual preferences and desires, rather than their own intrinsic appetites. However, this belittles women's agency and does not account for women who experiment sexually with other women. Nor does it account for the women in our sample who paid for what would be typically seen as a ‘selfish’ experience, for example, massages with ‘happy endings’. There are others who claim that contemporary society promotes individualism, self-determination and agency (Bauman, 2000; Weeks, 2007). As Attwood (2005) argues in the context of the marketing of sex to women in contemporary society, there is a much greater focus on female autoeroticism and less attention to the male gaze. Women are instead engaging in ‘hedonistic indulgence, of consumerism, sexual display and self-fashioning.’ (Attwood, 2005: 400). Women clients’ motivation to pay for sex because it satisfies their sexual desires is further evidence of what Attwood (2005) calls the ‘making over of sex’.
This discourse was also found amongst women clients who were also sex workers; the focus on satisfying their sexual appetite was a motivating factor: ‘female escorts are obviously having sex often, the sex they are having is usually always about pleasing and satisfying the client … on a few occasions they have booked me so the focus is on pleasing them’ (Matthew, 33, provider/m); ‘it was a turn on or satisfying for somebody to do something sexual to me’ (Rebecca, 33, client and provider/transw). This represents a challenge to traditional gender role ideology that underpins ideas about commercial sex, the power dynamics between men and women, and women's assumed passivity in the UK sex industry. Research on role reversal and woman breadwinners in the USA has shown that for some women, being the breadwinner signifies their empowerment and self-fulfilment (Medved, 2016). Whilst it has been claimed that sex workers often feel empowered by their work (Jones, 2016), claims that this is deluded and that there are many examples of disempowerment (Jeffreys, 2009), continue to divide debate in relation to the power dynamics between women sex workers and men clients. By women sex workers purchasing commercial sex from men or women (both cis and trans), they trouble claims that the sex worker/client power dynamics are based solely upon gender. If, as it has been claimed, the vast majority of sex workers are women due to gender inequality and men's motivation to dominate women (Rahman and Jackson, 2010), are women paying for sexual services because relations between men and women are more equal and because they want to dominate men? Domination of men was not explicitly identified by women clients we spoke with, and some women pay for sexual services from other women and trans women. However, many did state that they wanted to pay for specific types of sexual services from men, arguably commanding power over men's bodies, and from men who had particular physical characteristics.
Sex with a certain type of person
Commercial sex provided women clients with the opportunity to utilize their economic power to gain sexual access to persons they may not normally be able to have sexual relations with outside of commercial sex. Women used their monetary position to seek out and have sexual contact with persons who had specific physical characteristics and features. These related to the age of the service provider, their hair colour, ethnicity, height, and body type. For example, Annie described the type of man service provider that she would choose to purchase services from: I figured that if I was going to cheat on my husband by having sex with someone else I was going to do it with someone really good looking, younger than me (I am in my 40s) and who was presumably an expert … tall, athletic, dark hair, in their 30s. (Annie, 45, client)
Literature on men clients has also documented how some men purchase sexual services because they seek sexual relations with women with certain physical characteristics such as large breasts, women of a particular ethnic background, slender or curvaceous women (McKeganey and Barnard, 1996; Pitts et al., 2004; Sanders, 2008a; Weitzer, 2009). Likewise, literature on female sex tourism has identified how some women travel to specific locations to engage in sexual or romantic relationships with local men, seeking them out for their ethnic characteristics (Sanchez-Taylor, 2001, 2006). As Sanchez-Taylor (2006: 52) has argued, women sex tourists take advantage of their economic and racial privilege to ‘obtain a sexual advantage that would otherwise have been denied to them’. The women in our research likewise identified that commercial sex enabled them to purchase sexual services from a person to whom they would ordinarily not have sexual access.
Power and control
The ability to stipulate and control the sexual service experience with men service providers was a driving factor for some women in our research. Their economic power enabled them to exploit the commercial sexual relations available to them and command a degree of control over another person's body, ensuring their sexual desires were central: There is the aspect of control … I was able to tell him what I liked and didn't like and he would totally listen to this and respond accordingly. (Liz, 42, client) The advantage is that I can dictate the style and content of the sex as I am paying the bill in effect. (Arabella, 37, client) It was something I fantasised about, being in control to do and get what I wanted because it was up to me … I could control and choose to do it in a professional way … I felt it empowered me. (Misty Robinson, 45, client)
Intimacy and companionship
Some women clients paid for the services of a sex worker for more than just sex. Some sought ‘intimacy’, commonly associated with conventional relationships. As Michelle (30s, client and provider/w) explained: I just like to have that feeling of intimacy … missing that intimacy you get when you're in a relationship … if you can take that for an hour or so … that's enough. Honestly, I'm single now and I've no intention of getting into a relationship … sometimes you just feel lonely … it's better than nothing I suppose.
According to Bernstein, men clients’ desire for ‘bounded authenticity’ is best illustrated by the ‘girlfriend experience’ (GFE) some men seek. The GFE can include going out for meals, or it could include a session with a sex worker that is more intimate with kissing and cuddling (Huff, 2011; Milrod and Weitzer, 2012). As with research on men clients, our findings demonstrate that women clients seek the ‘Boyfriend/Girlfriend Experience’. Women clients and service providers stated that this is a type of service many lone women clients seek; ‘I said I wanted kissing [and the] full BF experience’ (Arabella, 37, client). The boyfriend/girlfriend experience was described as an experience that was similar to dating, whereby client and service provider would, for example, go out for a meal, go to the cinema, or an ‘evening out at a concert’ (Edward, provider/m), and may or may not engage in physical sexual contact afterwards: Women are looking for more of the old-fashioned escorting type of date as in the company for the evening and someone to talk to. (Max, 30s, provider/m) being a partner at an event, where it's awkward for a lady to attend on her own. I've been to work dos … ballet or theatre or classical music concerts, concerts. (George, 59, provider/m) I often get to go to the theatre, or ballet, or a concert, just to accompany them … I have one … for dinner date only, to just go to a restaurant and have something to eat and it's never been anything more than that … there may be some circumstances where it's not practical to finish it off with sex or the lady in question just doesn't want it … I guess it's something like 75, 85%, some kind of sexual activity will always be involved. (Edward, provider/m)
Discussion
Women's position in the social, economic and sexual sphere has undergone significant shifts ‘transforming’ women's sexual behaviour in tandem with a cultural context that promotes and encourages women's sexual desire. The last 80 years have seen significant social changes influencing sexual attitudes and behaviours including: the shift in women's position within labour markets; alternative educational opportunities and reproductive choices; secularization, which has undermined traditional religious norms relating to divorce, cohabitation and homosexuality; the separation of sex from reproduction and marriage; the separation of marriage from parenting; and some questioning of gender fixity and normal/ abnormal boundaries (Scott, 1998; Weeks, 2009). The ‘sexual revolution’, the changes in sexual attitudes and sexual liberalization occurring since the 1960s (Kraaykamp, 2002), brought a new model of intimate life based on democratic, hedonistic individualism, which was more tolerant, experimental and accepting of diversity and choice than before (Weeks, 2009: 20). Scott (1998) argues that in Britain, between the early 1980s and 1990s, there were shifts in women's attitudes to pre-marital sex and homosexuality, deeming them more acceptable, and more aligned with men's views on premarital sex.
These shifts can be explained through Hawkes’ (1996) four aspects of the liberalization of heterosexuality in which the contraceptive pill (among other complex processes) uncoupled sex from marriage and procreation, desire became commercialized and choice emphasized, women challenged masculine models of sexual pleasure, and heterosexuality was no longer trapped within the constraints of marriage and lifetime monogamy. Giddens (1992) describes these changes as the outcome of ‘plastic sexuality’, understood as a ‘decentred sexuality, free from the needs of reproduction’ (1992: 2). However, an increase in freedom presents opportunities for a greater number of sexually intimate relationships, leading to a decline in the number of ‘traditional’ long-term relationships based on commitment. Love, care, understanding and empathy are less attainable when long-term marriage-type relationships are under threat, and selfish relationships are chosen instead (Jamieson, 1998). Because of a hard work ethic, women are juggling work and home life and only have time for semi-detached relationships (Bauman, 2003).
The changing nature of contemporary society in the West and the increasing focus on individualized sexual practices has therefore led to profound changes in the sexual landscape. Transformational sexualities are developing under modernity linked to the rise of capitalism and individualism, the growth of new technologies and the media, and a decline in religion, amongst other changes (Plummer, 2015: 40–41). As Phipps (2014: 10–11) claims in this context ‘The drive to consume in order to both express and “add value” to oneself is a key aspect of contemporary consumer culture … The body is a key site at which this process occurs’. Therefore, it is hardly surprising that women are buying sex, as we have seen women's economic and social power increase; culture increasingly focuses on consumption and the body is one site of consumption (the body as a product of culture), and autoeroticism through sex toys. Our findings display the hallmarks of these transformational changes and help to broaden our understanding of female sexuality. In particular, we argue elsewhere that we may be witnessing ‘converging sexualities’, in that women are acting in ways that could be defined as masculine and feminine (Kingston et al., 2020). In this work, we draw upon sexual scripts theory and complexity theory to argue that sexual scripts are evolving in ways that blur the lines between what we understand as distinct male and female sexualities.
Historically women's sexual behaviour and desires have often been set apart and considered distinct to men's sexual behaviour; a finding not echoed here. According to Prasad (1999) the purchase of sex by men is deemed as natural behaviour for men and thus explaining it is unnecessary. In contrast, women's sexual behaviour has historically been considered passive and sexless. As Cornwall (2013: ix) explains ‘When it comes to women's bodies and sexualities, the focus too often is on disempowerment: on violence and violation, harm, risk and hazard. Even to speak of pleasure in the same breath as development causes a stir’. However, sex positive or sex-radical feminists during the 1980s sought to reposition sex as positive rather than problematic and dangerous (Queen and Comella, 2008). Nonetheless, too often political discourses around female sexuality and sex work focus on the sexual danger, terrorism, exploitation, coercive power and domination women are subjected to (Kantola and Squires, 2004). Whilst a body of literature has moved away from this and acknowledged sex-worker agency, the overriding focus of research on women's experiences of the sex industry has been on the sale rather than purchase of sex.
Our study therefore supports counter-narratives to the dominant prevailing discourses around female sexuality. It problematizes the presumption that women are the sexual objects of heterosexual male desire, and that sex work involves the exploitation of women: a view commonly held by those who seek the abolition of commercial sex (see for example Jeffreys, 2009). We do not claim that sexual violence, exploitation and coercion do not exist. On the contrary, the violence and exploitation that sex workers face from a range of sources including the state, police, communities, partners, pimps, clients and those pretending to be clients is real, and occurs not because of the exchange of cash for sex, but because of the circumstances and regulation around such exchanges which make it harder for sex workers to operate safely (Kinnell, 2008). Rather, we seek to avoid reducing our analysis ‘to the production of grand, universalizing notions about prostitution as the quintessence of women's oppression that rests upon the assumption of a unified category of “woman”’ (Kempadoo, 2001:57).
Instead, our research challenges the dominant interpretive schema for understanding women's sexuality and engagement in the sex industry. Our data destabilize the notion of women as passive service providers within the sex industry. Women clients are exercising their sexual agency in very specific, confident and assertive ways. Previous research on female sex tourism has documented how women exercise their economic power in developing countries, yet this example has been considered unique and culturally specific, as ‘females will not have experience of male prostitutes in the West to make a comparison. There is no prostitution market for women’ (Jeffreys, 2003: 231). Whilst we agree that women sex workers selling to men clients make up the largest proportion of the industry, according to current evidence, our data demonstrate that other, albeit smaller segments of the growing global sex-work market exist (Kingston and Smith, 2020). We can now say that we have men and women sex workers (both cis and trans) selling to women in a variety of different circumstances in the UK, both in couples and alone. Our research clearly demonstrates that there is a market for women sexual consumers in the UK.
Conclusion
The dominant trend in sex work research has been to examine the standpoint of women firstly as sex workers and to a much lesser extent as women sex tourists. To date, the experiences of women who pay for sex in a direct, explicit and prearranged manner have been sparse. Our research therefore makes an important contribution to the field of sex-work research, by examining the experiences and motivations of women who explicitly, intentionally and directly pay for sexual services either on their own or in a couple in the UK. More specifically, these findings are significant in the context of the positioning of women in the UK sex industry. Our data show how women exercise their economic privilege in commercial sexual transactions, as purchasers rather than providers of sexual services.
Yet our findings also offer new insights into female sexuality in the context of commercial sex in the UK. Our findings challenge the assumption that women are always passive sexual objects of heterosexual men's desire in commercial sex. Instead, it demonstrates that the women sex worker/men client binary that has often characterized much research on sex work and permeates policy discourse and practice in the UK, masks the heterogeneous nature of commercial sex and essentializes men and women's sexual relations. Instead, women's sexual assertiveness and agency as consumers of paid-for sex in the UK, whilst for some may be an example of ‘gender role transcendence’ (Dressel and Peterson, 1982), for us illustrates the increasing confluence of male and female sexualities. We argue that our empirical findings can be understood in the context of contemporary capitalism and consumerism. As women's social and economic power has increased and sexually liberal ideals have proliferated, women can choose to purchase sexual services to satisfy their individual sexual desires. The transformation of female sexuality is observed in our findings, and displays the hallmarks of what Plummer (2015) terms ‘transformational sexualities’ in cosmopolitanism.
Footnotes
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: We would like to thank the British Academy and The Leverhulme Trust for financially supporting the project under the ‘Small Research Grants’ scheme, between 2014 and 2016.
