This article addresses the representational conventions and gendered forms of address in online pornography through analysis of 366 unsolicited email (spam) messages advertising porn websites. Combining content description with close reading, it considers the terminology, imagery, narrative elements and points of view employed in advertising commercial heterosexual pornography. The spam advertisements create excessive displays of gender difference. It seems that limited female agency is central, especially in messages advertising reality sites structured by gendered relations of control. Arguing that such displays of control should not be automatically translated as displays of power, this article investigates the representational logic of mainstream pornography as one based on binary differences, juxtapositions and easily recognizable types.
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