Despite the conspicuous presence of nationhood and nationalism in existing studies of media events and rituals, explicit conceptualizations of the link between these media phenomena and nationhood remain scarce. Drawing on existing literature and research on the topic, this article proposes to shift attention away from ceremonial occasions primarily aimed at celebrating national unity, towards the more distressing events and mobilization marathons enacting partition and instituting divisions among nations, ethnicities, cultures, races or religions. It provides a series of propositions regarding the involvement of media events in the transformation of audiences into nations, and discusses two categories of media rituals that are linked closely to contemporary forms of national mobilization: rituals of partition and mobilization marathons. Given the disentanglement of nations and states and the multi-ethnic nature of modern states and media spaces, such media occasions ought to receive more sustained attention in the future.
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