Despite technological advances, smart home concepts are not receiving widespread adoption. Small businesses that install and maintain heating, security and energy-saving systems could play a major role in bringing advanced technologies to home owners. However, the role of such small installer businesses in the smart living industry is generally overlooked in practice as well as academic literature. This paper studies challenges small installer businesses face when offering smart home and smart living services. A survey, as well as in-depth interviews, are conducted. A main pattern across the findings is that small installers, despite their potential role, are reluctant to be involved in the smart living industry. Lack of knowledge and entrepreneurial skills, limited sharing of knowledge and lack of cooperation hinder small installer businesses to offer smart living services.
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