Alternative voices in the USA have been found in ethnic media outlets that provide
information in languages other than English and focus on issues often ignored by the
mainstream news. One such example is the Spanish-language media, which have had a
long history in the USA. A content analysis was performed to analyze broadcast news
in San Diego County to assess the similarities and differences between an ethnic
news channel, KBNT (Univisión affiliate), and a mainstream station, KGTV
(ABC affiliate). The data from the content analysis show some diversity in the
stories covered, but the overall frequency of story type was fairly consistent among
the stations. The corporate structure of Spanish-language media is looking more like
its English-language counterparts and this oligopoly structure may make it more
likely to follow trends such as displacing public discourse with entertainment and
reducing the availability of diverse voices.
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