This article examines Time magazine’s visual discourse in its coverage of Iraq War insurgent Abu Musab al-Zarqawi’s death. Time marked the event by using the same visual trope — a head crossed out by a red ‘X’ — used to mark the fall of Saddam Hussein in 2003 and Adolf Hitler in 1945. The study provides a semiotic analysis of the cover, traces the historic development of the ‘X’, and compares it to rival Newsweek’s coverage. Time’s cover points to the way visuals are used to make journalistic statements that would not be acceptable to convey verbally. The study suggests that Time used Hitler imagery to establish authority by invoking its historical coverage. And by drawing such a close association between Hitler, Hussein, and al-Zarqawi, Time personalized group conflicts, presented a Manichean view of the world, attributed a false sense of finality to ambiguous events, and reinforced administration pro-war arguments.
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