Book Review: Cheryl Nakata (ed.),Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave Macmillan,2009. ISBN 978-0-230-20239-9 (hbk),304 pp.,£55/$100
Restricted accessReview articleFirst published online April, 2010
Book Review: Cheryl Nakata (ed.),Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave Macmillan,2009. ISBN 978-0-230-20239-9 (hbk),304 pp.,£55/$100
Levitt, T. ( 1983) ‘The Globalization of Markets’, Harvard Business Review61(3): 92-102.
2.
Luna, D., Ringberg, T. and Peracchio, L.A. ( 2008) ‘One Individual, Two Identities: Frame Switching among Biculturals’, Journal of Consumer Research35(2): 279-93.
