Viewpoint: UK Alcohol Policy and Market Research: Media Debates and Methodological Differences

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Department of Health, Home Office, Department for Education, Skills and Department for Culture, Media and Sport (2007). Safe. Sensible. Social. The Next Steps in the National Alcohol Strategy. London: HM Government.

Griffin C. , Szmigin I. , Hackley C. , Mistral W. , & Bengry-Howell A. (2007). Every time I do it I absolutely annihilate myself: loss of (self)-consciousness and loss of memory in young people's drinking narratives. Memory and Narrative British Sociological Association Annual Conference, University of East London, 12–14 April.

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Szmigin I. , Griffin C. , Hackley C. , Mistral W. , Bengry-Howell A. , & Weale L. (2007). Re-framing ‘binge drinking’ as calculated hedonism – empirical evidence from the UK. International Journal of Drug Policy, 10.1016/j.drugpo.2007.08.009. Retrieved from www-sciencedirect-com.web.bisu.edu.cn.

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Chris Hackley is Professor of Marketing at Royal Holloway, University of London. His books include Doing Research Projects in Marketing, Management and Consumer Research (Routledge) and Advertising and Promotion: Communicating Brands (Sage). He is currently writing a text on critical marketing studies for Sage.