Over the last decade, there has emerged a certain discourse about Miami as “the Hollywood of Latin America,” or even as “the cultural capital,” not just of Latin America, but also of the Spanish-speaking population of the United States. This article examines the basis and extent of Miami's status specifically within the international trade in the production and distribution of Spanish-language television programs and services in the Americas as a whole geolinguistic region. Miami serves as a reminder of the degree to which geospatial features still exert their gravitational pull upon the much-vaunted “deterritorialization” of communication media, yet what appears to be unique about Miami is the combination of cultural as well as locational and economic factors which it offers the rapidly internationalizing Spanish-language television industry. As such, it provides an interesting case for evaluating the relative significance of cultural vis-à-vis economic factors in the making of such an industry.
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