Effect of Driving Contexts on Driver Acceptance of Advanced Driver Assistance Systems

Advanced Driver Assistance Systems (ADASs) has been developed to enhance driver performance and comfort and improve transportation safety. The potential benefits of these technologies include: reduction in the number of crashes, enhanced vehicle control for drivers, reduced environmental impact, etc. However, for these technologies to achieve their potential, drivers must accept them and use them appropriately in traffic. This study investigated the effect of driving contexts on driver acceptance, more specifically, on the intention to use such technologies. Three contextual factors were considered: drivers’ fatigue level, time pressure, and time of day. Data collection was done using an online survey approach (n = 386). Results found that fatigue and time pressure significantly affect drivers’ intention to use an ADAS. Results showed that drivers have increased intention to use an ADAS when they are fatigued or when there is no time pressure, as compared to a general driving condition.