Abstract
Secondary school students need guidance in making informed choices about career decisions. An industry-based mentorship programme was designed for senior secondary school students enrolled in the course ‘Multimedia Storytelling’. Altogether, 60 creative industries mentors and 232 mentees participated between 2022 and 2025. Qualitative interviews and online surveys were conducted among mentors, and an online survey was conducted among mentees to evaluate the mentorship programme. Mentees reported gaining industry knowledge and confidence. Qualitative interviews with mentors indicated that they perceived mentorship benefited the industry and themselves. The study informs the continuous improvements to the mentorship activities in an education pathway programme based on participants’ feedback.
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