The communications strategy of the IDF’s Arabic spokesperson on X during Operation Breaking Dawn in 2022

Abstract

This study analyzes the X communication strategy of the IDF’s Arabic spokesperson, Avichay Adraee, during the short 3-day Operation Breaking Dawn in August 2022. Using grounded theory, the analysis of 126 posts reveals five core strategies: segmented digital diplomacy, justified power framing, digital credibility control, psychological fragmentation tactics, and strategic morality framing. These strategies targeted diverse Arabic-speaking audiences to influence perception and control the wartime narrative. The study contributes a conceptual framework for understanding strategic digital diplomacy and state propaganda in conflict zones.

Keywords

digital diplomacy grounded theory IDF Arabic spokesperson military communication real-time narrative management Twitter propaganda X

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