Investigating the Apathy toward Applied Sociology

The number of students either majoring in or enrolling for applied sociology degrees at the undergraduate level is small. This paper investigates two questions spurred by this dilemma: what factors have led to a proportionately low number of students majoring in applied sociology? And what steps can applied sociologists take to increase student interest in applied sociology as a major? A review of literature around the problem indicates that sociology may be invisible to the general public, including many college-bound students, and what can be seen of the sociological world portrays an image that does not appeal to that student “market.” Research conducted through e-mail-based questionnaires sent to sociology students and department heads reinforces the notion that the sociological community is failing to act cohesively and reveals a few potential steps applied sociologists could take to help their recruitment efforts.